The Challenge: Creating awareness and building business for a new service.
Our client, Carrie Allen Staffing Services, decided to add a medical staffing niche to their list of services. They had re-trained some of their Personnel Consultants to handle the recruiting, and wanted to quickly get the business off the ground.
The Solution: Relationship marketing “Fast Track.”
- We created a series of four high-value weekly mailings designed to grab attention, create awareness, educate and add value.
- We designed a brief tri-fold brochure to explain the new services and another piece to help the decision-makers evaluate the cost-effectiveness of medical staffing.
- We built a database consisting of just 68 medical staffing prospects. The Results: 11 job orders!
The medical staffing fast track far surpassed expectations. Within the first month, Carrie Allen’s Personnel Consultants had received 11 direct hire job orders from their list…
That’s an order rate of over 16%! And, with all of the orders that have been filled, the return on investment amounts to 353%.