Happy Faces Personnel Group was in dire need of a new brochure for an upcoming trade show. But beyond being informative and convincing, they wanted a sales tool that was really useful. Engaging. And dare we say fun to read?
With the possible exception of the employee handbook, a typical “services overview” brochure could be the dullest business communication tool ever invented. In fact, according to research conducted by The Onion:
Okay, these aren’t ACTUAL statistics – but you get the point. Unless they are engaging, build credibility and make selling staffing easier, services overview brochures aren’t worth the paper they’re printed on.
And that’s exactly why Michael Hairston came to Haley Marketing for help.
Founded in 1994, Happy Faces Personnel Group is a full-service, innovative staffing partner to Georgia employers. As their Director of Operations, Michael was in dire need of a brochure for an upcoming trade show that would:
But beyond being informative and convincing, Michael wanted a sales tool that was really useful. “Non-corporate-y.” Something that clients and prospects would want to read – and even share with co-workers and friends.
Well, at least it wasn’t for Haley Marketing. Before diving into the project, our team consulted with Michael to:
With a clear understanding of the project’s scope and a solid creative direction, Haley Marketing’s creative team got to work.
Michael? Well, he was free to focus on his job and preparing for that big conference he was planning attend.
…but it is a brochure that Michael referred to as “AWESOME!” Here are a few highlights:
The right collateral can greatly enhance your sales efforts. Educate prospects and prove your value. And showcase your brand personality, too. The trick is to design the right piece for your marketing needs – one that:
Happy Faces’ brochure is a fun, engaging sales tool that has yielded incredible measurable results.
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