While many marketing trends will shape the outcome of your 2018 efforts, one of the biggest trends for email marketing is personalization. What Is Personalization, and Why Does It Matter? Personalization is targeting not only the email, but its content, to the reader. For staffing and recruiting agencies, this can offer a lot of opportunities…. Continue reading
In a candidate-driven market, like we’re facing now, letting good candidates slip through the cracks is simply not an option. And when you want to place top candidates in better positions, it makes sense to reach out to your current candidate database. Whether they’re currently employed or actively seeking work, these people are only an… Continue reading
If you haven’t started an email marketing program by now, 2018 is the time to dive in head-first! As we’ve already mentioned, email marketing continues to drive the highest return on investment of any marketing outlet – a reported $38 earned for every $1 spent. So, if you want to tap into this ROI machine,… Continue reading
In 2015, I wrote a blog post giving my opinion on the significance of Net Neutrality. Here we are again in 2017, looking at this decision again, and I’d like to elaborate in greater detail about how this matter might directly affect the staffing and recruiting industry. ISP’s (internet service providers) will be able to… Continue reading
Search algorithms always give preference to sites that feature fresh, relevant content. Say it with me: “Fresh, relevant content.” No, this doesn’t mean the two paragraphs you published on your company “blog” that have sat unclicked since 2014. And no, it doesn’t mean the “About Us” section of your website that hasn’t been updated since… Continue reading
Get out of Your Chair – I work in a small offices so walking to the restroom or copy machine isn’t very far. Every hour I take a walk around the office and up and down a flight of stairs, gets the blood flowing and get energized. Stretch – After a few emails roll your… Continue reading
We’ve heard it a million times this year – it’s a candidate market. And with the lowest unemployment rate since 1973, you’re facing the challenge of fighting everyone else in the industry for good candidates – let alone top hires. So, what type of marketing armor can you wear when you run head-on into the… Continue reading
An email subject line is the virtual equivalent of your foot in the door. Whether you’re sharing some new positions available at your staffing agency, or you’re showcasing some incredible employees you have ready to get to work, you need to make a great pitch to get inside their office…or inbox. So, how can you… Continue reading
In Monty Python’s “Meaning of Life”, there is a line, “Ah, I see you have the machine that goes Ping!!!!” It’s a classic line for anyone who has seen the movie, but I’m sure you’re wondering what on earth does that have to do with a new website. As a project manager, before I kickoff… Continue reading
Business ethics generally dictate that once you have done business with someone in the past – placed a candidate, filled a temporary position, helped offload payrolling duties – they are, and always will be, your client. And they’re happy to receive emails, calls and information from your staffing business in the future. However, Canada’s Anti-Spam… Continue reading
With almost every update to your browser comes a host of changes that allow us web designers and developers to create awesome features for your staffing website. New bits of code become adopted and as old versions of browsers drop in use, they take the inability to use new code with them. It is because… Continue reading
The pace of business keeps getting faster. In the staffing industry, we see this daily. Hiring technologies are growing at a rapid clip. Options for online procurement of staffing seem to be expanding exponentially. Plus, the gig economy is giving companies new ways to secure just about any type of talent they need. Are staffing… Continue reading
Dominate the Staffing Industry? The theme for the 2017 Staffing Industry Executive Forum is “Dare to Lead.” We know all staffing firms want to be leaders…leaders in their local markets, leaders in their niches and in some cases global leaders. But our team wanted to take the Executive Forum theme further. Forget Dare to Lead…instead,… Continue reading
What if I told you that your LinkedIn profile could send signals to recruiters that you are open to a new job, yet your boss didn’t have to see it? What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them? That’s exactly what LinkedIn Open… Continue reading
Regardless of whether or not you were happy with the results of the U.S. presidential election last week, odds are you saw at least one news article on Facebook that you clicked on during the campaign. Maybe you took action and liked it; maybe it made you angry and you commented on it; maybe you… Continue reading
No doubt you’ve seen the headlines regarding Apple’s big iPhone 7 launch event, and the new features the phone will boast. And whether you’re an Apple junkie or an Android die-hard, there are some strong marketing lessons we can all take from this event. 1. You need to build up excitement before an event. You… Continue reading
