As a remote employee for almost eight months, figuring out how to work from home, create a routine, keep a social life, and maintaining my health has been a challenge. While we are moving into uncharted territory as the coronavirus 2019 disease is running it’s course, and many companies – Haley Marketing included – have… Continue reading
Q: New temporary staffing apps are popping up all over, allowing job seekers to sign up for work right through their phone, and employers to completely bypass staffing agencies. How can my staffing firm compete with that?! A: Channel your inner travel agent. Decades ago, the travel industry faced a similar challenge when the internet… Continue reading
The following transcript was taken from InSights, a recruitment marketing podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Measuring the Response from Your Marketing Brad Bialy: Matt, I want to… Continue reading
Marketing is both a science and an art. If it’s all science, it would not have much appeal. If it’s all art if would most likely have no measurable value. Great marketing lives in the sweet spot of the two. Partner with someone who gets that and works to help you communicate in THAT space.
Q: “Is there a way to delete a negative review on our Facebook page or a way to turn it off? I thought we have a safe feature turned on in which I can manage notifications, but a negative review did come in and seems to be publicly displayed.” A: Technically, yes. You could… Continue reading
Jeff then takes 2 years trying to decide which stool is good enough for Amazon HQ2, the salesperson spills his business cards on the floor, and the recruiter says “ouch,” then she immediately looks the other two up on LinkedIn. Ok, I tried to think of a better punch-line and that’s the best I could come… Continue reading
Snapchat is much more than a platform used to take selfies. Here are some stats to put this into perspective: There are over 300 million monthly active users. 187 million people actively use Snapchat daily. 18% of U.S. social media users are using Snapchat. 45% of Snapchat users are aged between 18-24. With stats like… Continue reading
Is your brain in a funk? Are you struggling to come up with creative and innovative ideas? Well, ME TOO! I work with some pretty creative people and I often get jealous that I can’t think of ideas as quickly as they can. I’ve come to terms with the fact that we all process creative… Continue reading
Lets be honest. After almost 10 years with the same company, things can often get redundant and boring. Yet you still enjoy going to work every day because it’s a great company culture and the people you work with are fantastic. So how do you up your game and drive to find satisfaction and joy… Continue reading
This summer I had the amazing opportunity to intern at Haley Marketing. As I just finished my freshman year at college, I had absolutely no real-world experience working in marketing. All I knew was what I had learned at school, but of course, reality is always different from the classroom. I was excited to see… Continue reading
Having a background in English, I am a stickler for grammar rules and spelling conventions. So, when I see people who I know are intelligent businesspeople making common errors in their emails, social media posts, blogs and even in their speech, it leaves me, well, speechless. Everywhere you type – whether it’s a job description,… Continue reading
So, you’ve decided you want to share more content on your social media platforms, but where the heck do you start? It can seem overwhelming at first when you decide to make an effort on social media, especially when it comes to what you should be sharing. But taking a couple hours out of your… Continue reading
By now, I’m sure all of you have seen, or at least heard of “Stranger Things.” If not, it is an awesome sci-fi story about friendship and a coming-of-age that takes place in the ‘80s. There are monsters, teenage heartbreak, and puns that would give John Hughes a run for his money. Although the show… Continue reading
Many times, we face the question: Can’t I just purchase a list of business owners/HR pros in our area who would be good candidates for email marketing? The answer is: No. A hard no. Like, omg, no, you really cannot do that. Not only could that list be a total bust, but you could land… Continue reading
We’ve all had them. A terrible customer service experience that left us fuming. After a three-day battle with an internet company, I have a few lessons in my back pocket that may benefit the staffing and recruiting industry. While you never want to deal with an upset client, candidate or customer, these tips will help… Continue reading
While many marketing trends will shape the outcome of your 2018 efforts, one of the biggest trends for email marketing is personalization. What Is Personalization, and Why Does It Matter? Personalization is targeting not only the email, but its content, to the reader. For staffing and recruiting agencies, this can offer a lot of opportunities…. Continue reading
