You’re probably sick to death of us telling you that you need to have a social sharing strategy in place, but YOU NEED TO HAVE A SOCIAL SHARING STRATEGY IN PLACE! According to the Society for Human Resource Management, 84 percent of organizations are using social media for recruitment. And that number is increasing all… Continue reading
Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? Well…here are a few reasons: […]for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38… Continue reading
Does your company use social media? Are you performing any kind of social sharing? If not, start. Now. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? Here… Continue reading
When you’re just sitting on the couch, binge-watching your favorite shows, you might feel guilty and think you should be getting something accomplished. But if you pay attention, you just might learn something you can use in the office. Take these important lessons from the hit fantasy series based on the books of George R.R…. Continue reading
Your website is often the first impression your company makes on potential clients and candidates. What does yours say? Does it scream “I paid for this in 2001 and haven’t updated it since!” or “My cousin built this for half the price of a regular site, who cares if half the buttons don’t work?!” If… Continue reading
The question seems easy enough to answer, but when you think about it, there’s a lot to understand. Sure, having a blog is a quick and easy way to throw information up on your site, publish stories of interest about your company’s goings-on – but what is a blog actually good for? Consider these benefits… Continue reading
So I’ve written a couple times now about marketing strategies and why you need one for your staffing or recruiting firm. And if you’re reading my blog posts (which are full of valuable information – I mean, I’m seriously kicking out some epic stuff here), then you already know that I REALLY think you must… Continue reading
Interruption Marketing or Permission-Based Marketing… Which one really works? Great question, so which one really works? I would say the answer is both. In fact, I would argue that you cannot have permission-based marketing without first having some kind of an interruption. You have to create an interruption to gain permission to build a relationship… Continue reading
Speaking with dozens of staffing firms across the country, a shortage in qualified talent continues to remain one of the top hiring challenges. 2015 Recruiting Survey results from Glassdoor agree saying, “Nearly half (48 percent) of the participating hiring decision-makers say they don’t see enough qualified candidates for open positions – and a quarter (26 percent) see… Continue reading
Where is your company going and how will you get there? A marketing strategy creates a roadmap for where you are going and how you will get there. It is a long-term plan that sets goals and objectives for your staffing company along the way. This is essentially the key to grow your staffing company…. Continue reading
Social media shouldn’t have a finish line. But, it should have checkpoints. Think about where your business was this time last year, or even 6 months ago. While the core of your day to day processes are most likely similar, the execution and how you reach your end result has the potential to be… Continue reading
Commercials are a facet of the advertising industry we’ve all been inundated with. They try to capture our eight-second attention span with something flashy, catchy, or interesting that will linger with us. And while I usually have the luxury of fast forwarding through the intrusions on my Sunday evening viewing habits, several commercials have caught… Continue reading
We live in a society where pretty much anything can be bought and sold. Which is why I was somewhat less-than-surprised to hear that businesses had taken their poor online reputations – and sometimes the reputations of other companies – into their own hands, and turned to Fiverr.com to purchase online reviews. These reviews served… Continue reading
Everybody knows the importance of standout customer service. Companies that continually strive to go above and beyond in their customer service efforts – Zappos, Amazon, Apple, Trader Joe’s, UPS – are continually rewarded with happy, satisfied customers. And, as we all know, happy, satisfied customers are the best way to create long-lasting relationships with continual… Continue reading
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