Dominate the Staffing Industry? The theme for the 2017 Staffing Industry Executive Forum is “Dare to Lead.” We know all staffing firms want to be leaders…leaders in their local markets, leaders in their niches and in some cases global leaders. But our team wanted to take the Executive Forum theme further. Forget Dare to Lead…instead,… Continue reading
What if I told you that your LinkedIn profile could send signals to recruiters that you are open to a new job, yet your boss didn’t have to see it? What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them? That’s exactly what LinkedIn Open… Continue reading
Regardless of whether or not you were happy with the results of the U.S. presidential election last week, odds are you saw at least one news article on Facebook that you clicked on during the campaign. Maybe you took action and liked it; maybe it made you angry and you commented on it; maybe you… Continue reading
No doubt you’ve seen the headlines regarding Apple’s big iPhone 7 launch event, and the new features the phone will boast. And whether you’re an Apple junkie or an Android die-hard, there are some strong marketing lessons we can all take from this event. 1. You need to build up excitement before an event. You… Continue reading
Returning visitors to your job board are 2x more likely to apply to a job than a first-time visitor. Why does that information matter to you? Well, it means that you need to focus more effort on herding candidates back to your website. The problem? Traditional recruiting tactics focus on new job applicants, not return… Continue reading
Lately, I’ve noticed that my clients have been getting great website traffic around blog posts written about emotional intelligence. It seems that articles featuring this topic have popped up all over my Facebook and Twitter feeds, as well. What is emotional intelligence and why do people want to know so much about it? Also, why… Continue reading
You’ve been hearing the term “content marketing” a lot for the past few years. And if you’re an industry leader in staffing and recruiting, there’s no doubt that you’re already using inbound marketing. But where do you fall in the content marketing life cycle? How mature is your content marketing strategy? According to data from… Continue reading
You’re probably sick to death of us telling you that you need to have a social sharing strategy in place, but YOU NEED TO HAVE A SOCIAL SHARING STRATEGY IN PLACE! According to the Society for Human Resource Management, 84 percent of organizations are using social media for recruitment. And that number is increasing all… Continue reading
Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? Well…here are a few reasons: […]for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38… Continue reading
Does your company use social media? Are you performing any kind of social sharing? If not, start. Now. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? Here… Continue reading
When you’re just sitting on the couch, binge-watching your favorite shows, you might feel guilty and think you should be getting something accomplished. But if you pay attention, you just might learn something you can use in the office. Take these important lessons from the hit fantasy series based on the books of George R.R…. Continue reading
Your website is often the first impression your company makes on potential clients and candidates. What does yours say? Does it scream “I paid for this in 2001 and haven’t updated it since!” or “My cousin built this for half the price of a regular site, who cares if half the buttons don’t work?!” If… Continue reading
The question seems easy enough to answer, but when you think about it, there’s a lot to understand. Sure, having a blog is a quick and easy way to throw information up on your site, publish stories of interest about your company’s goings-on – but what is a blog actually good for? Consider these benefits… Continue reading
So I’ve written a couple times now about marketing strategies and why you need one for your staffing or recruiting firm. And if you’re reading my blog posts (which are full of valuable information – I mean, I’m seriously kicking out some epic stuff here), then you already know that I REALLY think you must… Continue reading
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