We tell our clients regularly about the importance of blogging on a regular basis. But why is this important? It’s important for many reasons, including search engine optimization, answering questions your audience is looking for answers to, building trust, and becoming a valued resource. Here are four common obstacles to blogging consistently, and tips for… Continue reading
This year, many companies predicted that content marketing would flourish, with companies spending more effort, time and dollars on campaigns than ever before. And this is backed by a Contently report, which shows the data behind 50 percent of B2C marketers planning to increase their budgets this year. “Content marketing has become the most commercially… Continue reading
Personally, I sort of have a love-hate relationship with social media. On the hate side, I’m sick of all the social media hype. It’s not the end of all other forms of marketing, it doesn’t replace selling, and it can’t cure cancer. There is so much misleading social marketing advice out there that it’s hard… Continue reading
If there is one thing that I can say with absolute certainty, it is that Facebook changes its newsfeed algorithm…a lot. Learn more about the recent update impacting videos shared on Facebook…Read more »
A social media initiative is only truly effective if you can measure what is (and more importantly what isn’t) working. When it comes to Twitter, it is important to not only review key metrics within the Twitter Analytics Dashboard, but to also understand the impact of your Twitter initiative within Google Analytics. Read more »
We tell our clients and audiences all the time, “get out there and share your high-quality original content!” But the response comes back sometimes in the form of a question. “What is high-quality content?” Fair question! Content is anything of value that your company produces to keep its audience engaged. Some examples include: the list… Continue reading
One day, I wondered about the design and layout of our eBooks. I wondered if there were things we could change here at Haley Marketing Group to make them better for our customers. So for the past couple of months, I have been downloading eBooks. I downloaded any eBook offering that passed my computer. I… Continue reading
Great question. Unfortunately, there is no “one right answer.” It depends on your goals…and your business challenges. If you are looking to increase sales, the best investment is in marketing that will do two things: 1. Make your salespeople more productive 2. Attract employers to your firm When it comes to making salespeople more productive,… Continue reading
You don’t need a video department to be great at social video. Social Media Advisor, Brad Bialy reviews the recent update to Twitter, and includes 7 video templates you can record on your iPhone and share on Twitter.
It’s easy to get caught up in the day-to-day routine of accomplishing tasks, crossing reminders off your to-do list or answering endless e-mails. Before we know it, weeks or months have passed by and we don’t what’s up from down. Papers keep getting pushed, jobs are being placed and candidates are walking through the doors… Continue reading
It’s a question we get asked a lot. And the answer is…OF COURSE WE DO! As a matter of fact we have put together a wonderful and in-depth eBook that walks through social media planning for staffing and recruiting firms. This 50-page guide (along with hundreds of other free resources) can be downloaded in the freebies… Continue reading
We often promote blogging to clients – it’s great for SEO, driving traffic to your site, and a key resource for educating site visitors. But what is it exactly about a blog post that magically turns your website into a wealth of staffing knowledge and advice? Here are the key components to a great blog… Continue reading
You’re most likely paying good money to not only attend your next event, but to plan, setup and be part of it as well. What if the buzz started ahead of time and then continued well afterwards? What if you could somehow build a community around your event, starting a discussion beforehand that resulted in… Continue reading
Do infographics have any impact at all? Here’s a quick infographic to help you decide if you should include them in your marketing mix. Good visual storytelling requires a strategy and business objectives that identify the appropriate social media outlets to use to engage your audience. Contact Haley Marketing Group to develop a solid strategy,… Continue reading
The first 100 days was a term applied to the start of the presidency of Franklin D. Roosevelt and seems to apply to each future president. Whenever starting at a new position (whether it’s as President of the United States or on as a social media marketing advisor here at Haley Marketing Group), the beginning… Continue reading
Content marketing is a fast-paced and ever-changing field, but sometimes that best advice for our practices and customer service lie well within the past. One piece of advice that struck me recently was this quote from Maya Angelou: It seems counterintuitive for a marketing company…why would we ever want someone to forget what we did… Continue reading
