In some parts of the country, the back-to-school season has already started. Even though we have a few more weeks of summer vacay here in beautiful Western New York, I thought I’d go a little back-to-school — old school style — and talk about some print basics. In the era of the web, the print… Continue reading
Last time we covered the basics of content marketing and its increasing importance. A tool like a blog that consistently provides quality content will develop trust with your website viewers that will ultimately lead to more business for your staffing company. Our latest installment on the Ask Haley blog on the importance of returning website… Continue reading
The perfect mailing list is an underrated and often overlooked aspect of your marketing efforts. But consider this; is sending an email to an uninterested audience, invalid email addresses, or businesses who have never heard of you before any better than shouting into the void? It’s actually worse – it’s not helping, and it’s costing… Continue reading
Last week, we talked about the importance of bringing visitors back to your website. The engagement rate with website of returning visitors is much higher than new visitors, as they spend more than a minute longer on your website than a new visitor. So now the million-dollar question – how do you get them back?… Continue reading
So you’re thinking of starting a company newsletter – or maybe you currently have one. Great! You’re already on board with the preferred channel of communication for most business professionals. You know that getting in someone’s inbox is the key to getting in front of their face, since most people are glued to their computer… Continue reading
When you’re new to social media, the first step is understanding what platforms are out there, and what the intended uses and goals are for each different platform. This post focuses on the basics of Twitter, and how your team can use this platform to reach your audience. What is Twitter? Twitter is a social… Continue reading
What is the Rule of 3? At Haley Marketing, we have a number of critical core values we live by. One is the “Rule of Three” – a simple test we use to make decisions: Is it good for the client? Is it good for Haley Marketing? Is it good for the Haley Marketing team… Continue reading
We tell our clients regularly about the importance of blogging on a regular basis. But why is this important? It’s important for many reasons, including search engine optimization, answering questions your audience is looking for answers to, building trust, and becoming a valued resource. Here are four common obstacles to blogging consistently, and tips for… Continue reading
This year, many companies predicted that content marketing would flourish, with companies spending more effort, time and dollars on campaigns than ever before. And this is backed by a Contently report, which shows the data behind 50 percent of B2C marketers planning to increase their budgets this year. “Content marketing has become the most commercially… Continue reading
Personally, I sort of have a love-hate relationship with social media. On the hate side, I’m sick of all the social media hype. It’s not the end of all other forms of marketing, it doesn’t replace selling, and it can’t cure cancer. There is so much misleading social marketing advice out there that it’s hard… Continue reading
If there is one thing that I can say with absolute certainty, it is that Facebook changes its newsfeed algorithm…a lot. Learn more about the recent update impacting videos shared on Facebook…Read more »
A social media initiative is only truly effective if you can measure what is (and more importantly what isn’t) working. When it comes to Twitter, it is important to not only review key metrics within the Twitter Analytics Dashboard, but to also understand the impact of your Twitter initiative within Google Analytics. Read more »
We tell our clients and audiences all the time, “get out there and share your high-quality original content!” But the response comes back sometimes in the form of a question. “What is high-quality content?” Fair question! Content is anything of value that your company produces to keep its audience engaged. Some examples include: the list… Continue reading
One day, I wondered about the design and layout of our eBooks. I wondered if there were things we could change here at Haley Marketing Group to make them better for our customers. So for the past couple of months, I have been downloading eBooks. I downloaded any eBook offering that passed my computer. I… Continue reading
Great question. Unfortunately, there is no “one right answer.” It depends on your goals…and your business challenges. If you are looking to increase sales, the best investment is in marketing that will do two things: 1. Make your salespeople more productive 2. Attract employers to your firm When it comes to making salespeople more productive,… Continue reading
You don’t need a video department to be great at social video. Social Media Advisor, Brad Bialy reviews the recent update to Twitter, and includes 7 video templates you can record on your iPhone and share on Twitter.
