We all know what a hashtag is; the little pound sign that gathers a feed of other messages also incorporating the same hashtag. #Boring #Overused #Hashtag And while this social media tool has overtaken current culture (see: Jimmy Fallon’s Hashtag Video and Couple Names their Firstborn “Hashtag”), it actually is a valuable tool in marketing… Continue reading
Identity is more than something LifeLock protects, or a bearable Ray Liota movie. Take it from a man who chose his own name at the age of two – identity is personality. It’s character; it’s what people will remember about someone. Identity is one of the few nonmaterial commodities a person or even a business… Continue reading
This week’s blog entry in the series stressing the importance of returning website visitors takes a look at using e-mail marketing to drive traffic back to your website on a consistent basis. Seemingly everyone gets bombarded with countless e-mails to their inboxes on a daily basis, so why should a staffing company consider using… Continue reading
In some parts of the country, the back-to-school season has already started. Even though we have a few more weeks of summer vacay here in beautiful Western New York, I thought I’d go a little back-to-school — old school style — and talk about some print basics. In the era of the web, the print… Continue reading
Last time we covered the basics of content marketing and its increasing importance. A tool like a blog that consistently provides quality content will develop trust with your website viewers that will ultimately lead to more business for your staffing company. Our latest installment on the Ask Haley blog on the importance of returning website… Continue reading
The perfect mailing list is an underrated and often overlooked aspect of your marketing efforts. But consider this; is sending an email to an uninterested audience, invalid email addresses, or businesses who have never heard of you before any better than shouting into the void? It’s actually worse – it’s not helping, and it’s costing… Continue reading
Last week, we talked about the importance of bringing visitors back to your website. The engagement rate with website of returning visitors is much higher than new visitors, as they spend more than a minute longer on your website than a new visitor. So now the million-dollar question – how do you get them back?… Continue reading
So you’re thinking of starting a company newsletter – or maybe you currently have one. Great! You’re already on board with the preferred channel of communication for most business professionals. You know that getting in someone’s inbox is the key to getting in front of their face, since most people are glued to their computer… Continue reading
When you’re new to social media, the first step is understanding what platforms are out there, and what the intended uses and goals are for each different platform. This post focuses on the basics of Twitter, and how your team can use this platform to reach your audience. What is Twitter? Twitter is a social… Continue reading
What is the Rule of 3? At Haley Marketing, we have a number of critical core values we live by. One is the “Rule of Three” – a simple test we use to make decisions: Is it good for the client? Is it good for Haley Marketing? Is it good for the Haley Marketing team… Continue reading
We tell our clients regularly about the importance of blogging on a regular basis. But why is this important? It’s important for many reasons, including search engine optimization, answering questions your audience is looking for answers to, building trust, and becoming a valued resource. Here are four common obstacles to blogging consistently, and tips for… Continue reading
This year, many companies predicted that content marketing would flourish, with companies spending more effort, time and dollars on campaigns than ever before. And this is backed by a Contently report, which shows the data behind 50 percent of B2C marketers planning to increase their budgets this year. “Content marketing has become the most commercially… Continue reading
Personally, I sort of have a love-hate relationship with social media. On the hate side, I’m sick of all the social media hype. It’s not the end of all other forms of marketing, it doesn’t replace selling, and it can’t cure cancer. There is so much misleading social marketing advice out there that it’s hard… Continue reading
If there is one thing that I can say with absolute certainty, it is that Facebook changes its newsfeed algorithm…a lot. Learn more about the recent update impacting videos shared on Facebook…Read more »
A social media initiative is only truly effective if you can measure what is (and more importantly what isn’t) working. When it comes to Twitter, it is important to not only review key metrics within the Twitter Analytics Dashboard, but to also understand the impact of your Twitter initiative within Google Analytics. Read more »
We tell our clients and audiences all the time, “get out there and share your high-quality original content!” But the response comes back sometimes in the form of a question. “What is high-quality content?” Fair question! Content is anything of value that your company produces to keep its audience engaged. Some examples include: the list… Continue reading
