We live in a society where pretty much anything can be bought and sold. Which is why I was somewhat less-than-surprised to hear that businesses had taken their poor online reputations – and sometimes the reputations of other companies – into their own hands, and turned to Fiverr.com to purchase online reviews. These reviews served… Continue reading
Everybody knows the importance of standout customer service. Companies that continually strive to go above and beyond in their customer service efforts – Zappos, Amazon, Apple, Trader Joe’s, UPS – are continually rewarded with happy, satisfied customers. And, as we all know, happy, satisfied customers are the best way to create long-lasting relationships with continual… Continue reading
This post will feed off of a recent blog post written by my co-worker, Brad: 5 Business Lessons I Learned in Disney World. Coincidentally, Brad went to Disney World one week, and I took a trip to Universal Studios the following week. Both mega-theme parks are located in Orlando, FL, and visited by millions of people… Continue reading
Looking to drive more traffic from LinkedIn back to your website? We found out what works. Don’t share this with your competitors. Read more »
In my previous occupation as a graphic designer, the creative team was required to read “The Mac is Not a Typewriter,” which was a blessing and a curse. I was blessed with information which helped me build my skills as a designer, but I am now cursed to be forever aggravated by a never-ending misuse… Continue reading
People like to put on their best business faces dealing with potential staffing clients and customers. They put on their best-pressed clothes, use as many $5 words as they can afford, and plaster a big ol’ smile across their faces. The only problem with that is, well, nobody is really like that. Clients, customers and… Continue reading
So your site is up and running and people are visiting your site. But they are either not staying, or you’re not converting them the way you would like. There are many things we here at Haley can do to help you discover why, but one of the first things you can do is review… Continue reading
As we build on the importance of returning website visitors, this week’s post will look at the impact of online advertising. This marketing technique is commonly referred to as retargeting but you may also see it referred to as remarketing or AdWords. Most people probably know what it is but have no idea how simply… Continue reading
We all know what a hashtag is; the little pound sign that gathers a feed of other messages also incorporating the same hashtag. #Boring #Overused #Hashtag And while this social media tool has overtaken current culture (see: Jimmy Fallon’s Hashtag Video and Couple Names their Firstborn “Hashtag”), it actually is a valuable tool in marketing… Continue reading
Identity is more than something LifeLock protects, or a bearable Ray Liota movie. Take it from a man who chose his own name at the age of two – identity is personality. It’s character; it’s what people will remember about someone. Identity is one of the few nonmaterial commodities a person or even a business… Continue reading
This week’s blog entry in the series stressing the importance of returning website visitors takes a look at using e-mail marketing to drive traffic back to your website on a consistent basis. Seemingly everyone gets bombarded with countless e-mails to their inboxes on a daily basis, so why should a staffing company consider using… Continue reading
In some parts of the country, the back-to-school season has already started. Even though we have a few more weeks of summer vacay here in beautiful Western New York, I thought I’d go a little back-to-school — old school style — and talk about some print basics. In the era of the web, the print… Continue reading
Last time we covered the basics of content marketing and its increasing importance. A tool like a blog that consistently provides quality content will develop trust with your website viewers that will ultimately lead to more business for your staffing company. Our latest installment on the Ask Haley blog on the importance of returning website… Continue reading
The perfect mailing list is an underrated and often overlooked aspect of your marketing efforts. But consider this; is sending an email to an uninterested audience, invalid email addresses, or businesses who have never heard of you before any better than shouting into the void? It’s actually worse – it’s not helping, and it’s costing… Continue reading
Last week, we talked about the importance of bringing visitors back to your website. The engagement rate with website of returning visitors is much higher than new visitors, as they spend more than a minute longer on your website than a new visitor. So now the million-dollar question – how do you get them back?… Continue reading
So you’re thinking of starting a company newsletter – or maybe you currently have one. Great! You’re already on board with the preferred channel of communication for most business professionals. You know that getting in someone’s inbox is the key to getting in front of their face, since most people are glued to their computer… Continue reading
