Another 2018 Genius Grand Prize Winner! The American Staffing Association’s Genius Awards recognize the best and most innovative communications and marketing campaigns among ASA member staffing, recruiting and workforce solutions companies. This year, five of our clients were named Genius Award winners, including The Resource: THE CHALLENGE: Since 1979, The Resource has provided a revolutionary… Continue reading
Another 2018 Genius Award Winner! The American Staffing Association’s Genius Awards recognize the best and most innovative communications and marketing campaigns among ASA member staffing, recruiting and workforce solutions companies. This year, five of our clients were named Genius Award winners, including Vector Technical, Inc.: THE CHALLENGE: Serving the northeastern Ohio market, Vector Technical, Inc…. Continue reading
Another 2018 Genius Award Honorable Mention! The American Staffing Association Genius Awards recognize the best and most innovative communications and marketing campaigns among ASA member staffing, recruiting and workforce solutions companies. This year, Haley Marketing client The Advance Group received an honorable mention in the “External Digital Publication” category: THE CHALLENGE: Serving northwest Ohio and… Continue reading
Another 2018 Genius Grand Prize Winner! The American Staffing Association’s Genius Awards recognize the best and most innovative communications and marketing campaigns among ASA member staffing, recruiting and workforce solutions companies. This year, five of our clients were named Genius Award winners, including Johnson & Hill Staffing: THE CHALLENGE: A woman-owned business with Supplier Diversity… Continue reading
Another 2018 Genius Award Winner! The American Staffing Association’s Genius Awards recognize the best and most innovative communications and marketing campaigns among ASA member staffing, recruiting and workforce solutions companies. This year, five of our clients were named Genius Award winners, including Hamilton-Ryker: THE CHALLENGE: Headquartered in Tennessee with 35 locations across the U.S., Hamilton-Ryker®… Continue reading
One of the biggest issues is getting candidates. But do you REALLY want more candidates? I suspect that what you’re after is QUALIFIED candidates. Perhaps candidates that are either looking for something new – or how about candidates that don’t yet know they really want the position you are looking to fill? OK, so are… Continue reading
…and it’s not all about hipster hats and macrobreweries. A common request that we get at Haley Marketing when we are writing copy or choosing imagery for a staffing website is, “I want my site to appeal to millennials”. I could end this blog post right now by telling you that if your recruiting website… Continue reading
Metro Staffing Founded in 1993, Metro Staffing is a full-service staffing firm with nine locations throughout the U.S. Each day, they employ thousands of field workers in a wide range of administrative, skilled trades and light industrial roles. The Challenge: As their name implies, Metro Staffing strives to make working with them efficient and enjoyable…. Continue reading
Could updating a staffing website and application entice more job seekers to apply to jobs? Absolutely! The Challenge: Our client was struggling to find quality candidates – and losing clients due to unfilled job orders. It seemed like they’d tried everything to get more job seekers to apply, including continually posting jobs, attending job fairs… Continue reading
Top Notch Personnel in Wichita, KS, had great social media traffic, but was struggling on LinkedIn. To be fair, this light industrial staffing firm does not attract candidates through this medium, however, they were missing out on attention from potential clients by avoiding this platform. The Problem Top Notch Personnel was averaging less than… Continue reading
I love it when our efforts yield amazing marketing results for our clients. And the measurable results we delivered for Top Notch Personnel (e.g., a 6,000% increase in social web traffic) certainly qualify as “amazing.” But statistics don’t always tell the whole story of everything we do for our clients – and this shareworthy service… Continue reading
Ok, maybe I’m biased because I work so closely with our email marketing clients, but when I hear people say “email marketing doesn’t work” I get very offended. If email marketing didn’t work then why do we get so many emails every day? I know it’s easy for me to say but it’s best illustrated… Continue reading
Becoming an employer of choice in a competitive market is a challenge many of our staffing clients struggle to meet. Here’s how we helped one client position themselves as the go-to staffing firm in their market – and land a whopper of a new client in the process: THE CHALLENGE: HTSS Inc. is a local,… Continue reading
Adding a custom video to your website’s Home page is a great way to capture visitors’ attention and quickly deliver your message. But it’s also really, really expensive. Here’s how we created an effective – and much more cost-effective – workaround for one client: THE CHALLENGE: How do you engage site visitors and reinforce your… Continue reading
So was our client, Mark Esfeld. And not surprisingly, he was frustrated with the high cost and poor results those ads yielded. As the new owner of Top Notch Personnel, a Wichita, KS light industrial staffing firm, Mark knew he needed a more cost-effective and (ahem) modern approach to ensure his agency’s success. Check out… Continue reading
“Is email marketing really worth it?” I get this question a lot. And my answer is always undoubtedly YES! The reason is simple: as always, email marketing continues to drive the highest return on investment of any marketing outlet – a reported $38 earned for every $1 spent. But you want to see solid evidence…. Continue reading
