Adding a custom video to your website’s Home page is a great way to capture visitors’ attention and quickly deliver your message. But it’s also really, really expensive. Here’s how we created an effective – and much more cost-effective – workaround for one client: THE CHALLENGE: How do you engage site visitors and reinforce your… Continue reading
So was our client, Mark Esfeld. And not surprisingly, he was frustrated with the high cost and poor results those ads yielded. As the new owner of Top Notch Personnel, a Wichita, KS light industrial staffing firm, Mark knew he needed a more cost-effective and (ahem) modern approach to ensure his agency’s success. Check out… Continue reading
“Is email marketing really worth it?” I get this question a lot. And my answer is always undoubtedly YES! The reason is simple: as always, email marketing continues to drive the highest return on investment of any marketing outlet – a reported $38 earned for every $1 spent. But you want to see solid evidence…. Continue reading
CLIENT BACKGROUND: Founded in 2010, BHT Staffing (formerly Blue Horizon Tek Solutions) is an IT solutions provider serving the continental U.S., with major markets in New York, New Jersey, Connecticut, Florida, Texas, California and Arizona. By focusing on transparency, communication and individual attention, BHT Staffing has become the 12th fastest-growing IT consulting and staffing firm… Continue reading
The short answer: you bet ya! Company Background: We recently began blogging for a staffing agency with two offices in Wisconsin. This company focuses on two core areas: Light Industrial: skilled and semi-skilled positions in manufacturing, distribution and logistics. Office/Professional: accounting, administrative support, customer service, HR, marketing and sales. The Goal: This company has two… Continue reading
