Top Notch Personnel in Wichita, KS, had great social media traffic, but was struggling on LinkedIn. To be fair, this light industrial staffing firm does not attract candidates through this medium, however, they were missing out on attention from potential clients by avoiding this platform. The Problem Top Notch Personnel was averaging less than… Continue reading
I love it when our efforts yield amazing marketing results for our clients. And the measurable results we delivered for Top Notch Personnel (e.g., a 6,000% increase in social web traffic) certainly qualify as “amazing.” But statistics don’t always tell the whole story of everything we do for our clients – and this shareworthy service… Continue reading
Ok, maybe I’m biased because I work so closely with our email marketing clients, but when I hear people say “email marketing doesn’t work” I get very offended. If email marketing didn’t work then why do we get so many emails every day? I know it’s easy for me to say but it’s best illustrated… Continue reading
Becoming an employer of choice in a competitive market is a challenge many of our staffing clients struggle to meet. Here’s how we helped one client position themselves as the go-to staffing firm in their market – and land a whopper of a new client in the process: THE CHALLENGE: HTSS Inc. is a local,… Continue reading
Adding a custom video to your website’s Home page is a great way to capture visitors’ attention and quickly deliver your message. But it’s also really, really expensive. Here’s how we created an effective – and much more cost-effective – workaround for one client: THE CHALLENGE: How do you engage site visitors and reinforce your… Continue reading
So was our client, Mark Esfeld. And not surprisingly, he was frustrated with the high cost and poor results those ads yielded. As the new owner of Top Notch Personnel, a Wichita, KS light industrial staffing firm, Mark knew he needed a more cost-effective and (ahem) modern approach to ensure his agency’s success. Check out… Continue reading
“Is email marketing really worth it?” I get this question a lot. And my answer is always undoubtedly YES! The reason is simple: as always, email marketing continues to drive the highest return on investment of any marketing outlet – a reported $38 earned for every $1 spent. But you want to see solid evidence…. Continue reading
CLIENT BACKGROUND: Founded in 2010, BHT Staffing (formerly Blue Horizon Tek Solutions) is an IT solutions provider serving the continental U.S., with major markets in New York, New Jersey, Connecticut, Florida, Texas, California and Arizona. By focusing on transparency, communication and individual attention, BHT Staffing has become the 12th fastest-growing IT consulting and staffing firm… Continue reading
The short answer: you bet ya! Company Background: We recently began blogging for a staffing agency with two offices in Wisconsin. This company focuses on two core areas: Light Industrial: skilled and semi-skilled positions in manufacturing, distribution and logistics. Office/Professional: accounting, administrative support, customer service, HR, marketing and sales. The Goal: This company has two… Continue reading
