I was listening to an NPR radio spot the other day and they were talking about how technology has moved from the reactive to the proactive. Essentially, it’s gone from taking your preferences and showing you similar results, to now predicting what your next steps could be and guiding you that way. If you have… Continue reading
Category: Content Marketing
Most people are creative by nature. Whether your creativity shines through your work, family life or out-of-office activities, we all need ways to express ourselves outside of the work we have to do. And while Haley Marketing has, by nature, a culture of creativity, there are many benefits any business could obtain – no matter… Continue reading
One of the biggest issues is getting candidates. But do you REALLY want more candidates? I suspect that what you’re after is QUALIFIED candidates. Perhaps candidates that are either looking for something new – or how about candidates that don’t yet know they really want the position you are looking to fill? OK, so are… Continue reading
The ability to write tight copy separates good copywriters from effective copywriters. Clean, easy-to-follow copy is powerful because it gives the reader the specific information they need and want. When you’re fighting for attention in the digital space, every second counts and unnecessary words will sap all the power from your copy. Start tightening your… Continue reading
…and it’s not all about hipster hats and macrobreweries. A common request that we get at Haley Marketing when we are writing copy or choosing imagery for a staffing website is, “I want my site to appeal to millennials”. I could end this blog post right now by telling you that if your recruiting website… Continue reading
Whether you’re an email marketing expert or a beginner, these five terms are incredibly common throughout the industry. Do yourself a favor and either brush up your knowledge or learn these words – if you want to succeed in email marketing, you’ll need these in your vocabulary! Open / View Some people prefer the term… Continue reading
participate in an “Ask Me Anything” on amafeed.com. The randomness of this email seemed like a scam, but after doing some quick research on Google and Twitter, everything looked legit. The process was quite simple. I created a topic, “SMART Goals – How Do You Create Them for Your Business” and then set the schedule… Continue reading
On August 3, I had the absolute pleasure of seeing Taylor Swift perform live in Toronto for her Reputation Stadium Tour. The whole experience was incredible, and the steps taken to ensure all fans had a great experience did not go unnoticed. The marketing was awesome and had my gears turning to turn my experiences… Continue reading
Having a background in English, I am a stickler for grammar rules and spelling conventions. So, when I see people who I know are intelligent businesspeople making common errors in their emails, social media posts, blogs and even in their speech, it leaves me, well, speechless. Everywhere you type – whether it’s a job description,… Continue reading
We need to play the long game. I’m not talking about hitting home runs. I’m not talking about training for a marathon. I’m not talking about investing years of your life to find out who is the mother in “How I Met Your Mother.” I’m talking about recruitment marketing, and how it’s different from recruiting…. Continue reading
In the world of content marketing, our main goal is to attract prospects to our business by creating original, engaging content. But one of the biggest things prospects are looking for is your personal knowledge. Are you sharing any of it? No matter your role in a company, you have a wealth of staffing and… Continue reading
1. Have a clearly defined goal. If you don’t know what you want out of your email, chances are the readers won’t either. Lay your message out as clearly as possible to reach the largest audience and achieve a higher click-through rate. 2. Cut the crap. Remove excess content out of your email. It might… Continue reading
We often discuss core messaging as part of our website-building process, but I believe it is critical to examine and establish your core messaging not only as it relates to a website project, but to run a smooth and efficient operation. Communicating your core message needs to happen – and be clear both for your… Continue reading
Want to generate more applications from qualified job seekers in your local market?
Worried your website visitors aren’t converting into candidates?
In this article, you’ll learn how Haley Marketing Group helped a client generate 172 applications by properly creating a conversion funnel from their homepage.
One thing every blog writer can agree on is that coming up with a catchy title is half the work. Sometimes you can get stuck in a rut where every title you think of seems stale and boring. Luckily, you are not alone in this problem, and we can help! Certain types of titles… Continue reading
Stop me if you’ve heard this story before! Explorers with advanced technology and great ambitions set off for a foreign land in pursuit of highly valuable resources. These explorers encounter a native tribe with a spiritual connection to the land around them. The two sides quickly arrive at an impasse. An explorer with a deep… Continue reading