On August 3, I had the absolute pleasure of seeing Taylor Swift perform live in Toronto for her Reputation Stadium Tour. The whole experience was incredible, and the steps taken to ensure all fans had a great experience did not go unnoticed. The marketing was awesome and had my gears turning to turn my experiences… Continue reading
Category: Content Marketing
Having a background in English, I am a stickler for grammar rules and spelling conventions. So, when I see people who I know are intelligent businesspeople making common errors in their emails, social media posts, blogs and even in their speech, it leaves me, well, speechless. Everywhere you type – whether it’s a job description,… Continue reading
We need to play the long game. I’m not talking about hitting home runs. I’m not talking about training for a marathon. I’m not talking about investing years of your life to find out who is the mother in “How I Met Your Mother.” I’m talking about recruitment marketing, and how it’s different from recruiting…. Continue reading
In the world of content marketing, our main goal is to attract prospects to our business by creating original, engaging content. But one of the biggest things prospects are looking for is your personal knowledge. Are you sharing any of it? No matter your role in a company, you have a wealth of staffing and… Continue reading
1. Have a clearly defined goal. If you don’t know what you want out of your email, chances are the readers won’t either. Lay your message out as clearly as possible to reach the largest audience and achieve a higher click-through rate. 2. Cut the crap. Remove excess content out of your email. It might… Continue reading
We often discuss core messaging as part of our website-building process, but I believe it is critical to examine and establish your core messaging not only as it relates to a website project, but to run a smooth and efficient operation. Communicating your core message needs to happen – and be clear both for your… Continue reading
Want to generate more applications from qualified job seekers in your local market?
Worried your website visitors aren’t converting into candidates?
In this article, you’ll learn how Haley Marketing Group helped a client generate 172 applications by properly creating a conversion funnel from their homepage.
One thing every blog writer can agree on is that coming up with a catchy title is half the work. Sometimes you can get stuck in a rut where every title you think of seems stale and boring. Luckily, you are not alone in this problem, and we can help! Certain types of titles… Continue reading
Stop me if you’ve heard this story before! Explorers with advanced technology and great ambitions set off for a foreign land in pursuit of highly valuable resources. These explorers encounter a native tribe with a spiritual connection to the land around them. The two sides quickly arrive at an impasse. An explorer with a deep… Continue reading
Email marketing is a powerful tool; providing some of the highest ROI among digital channels. Email newsletters, when executed properly, can improve engagement and build connections. But did you know your newsletter content can do even more? When Is a Newsletter More Than “Just” Email? Recently, Vector Technical, Inc. came to our team looking for… Continue reading
Many times, we face the question: Can’t I just purchase a list of business owners/HR pros in our area who would be good candidates for email marketing? The answer is: No. A hard no. Like, omg, no, you really cannot do that. Not only could that list be a total bust, but you could land… Continue reading
Consistency is critical for a variety of activities in your life – eating healthy, going to the gym, showing up to work every day. Consistency is important in your blogging strategy too, but maybe not in the way you think. Blogging Consistently Blogging consistently is crucial for success in terms of publishing content on a… Continue reading
Do you think blogging is too much work? If any of the below roadblocks are holding you back, consider these tips to simplify the blogging process. Takes too much time. It doesn’t have to. The more you write, the easier it becomes. Forget about being a perfectionist, focus on achieving your goals. Write content that… Continue reading
Besides good business practice, it’s imperative you know every name on your email marketing list. Not only because you want to build effective business relationships and use your marketing budget wisely, but because each contact you don’t actually know could cost you millions. This is especially true if your clients or candidates live outside the… Continue reading
I was recently talking to a staffing company owner when he explained that he can’t blog for his company, because never felt he could dedicate the time to “finish” a blog post. He has strong opinions and ideas, and he feels like writing a blog post is never done, there’s always more content to add,… Continue reading
While many marketing trends will shape the outcome of your 2018 efforts, one of the biggest trends for email marketing is personalization. What Is Personalization, and Why Does It Matter? Personalization is targeting not only the email, but its content, to the reader. For staffing and recruiting agencies, this can offer a lot of opportunities…. Continue reading