More sales. Less work. At the NAPS 2013 Conference, two of the recruiting industry’s top consultants provided workshops where they outlined a proven formula to get more job orders–and attract more qualified candidates–without more cold calling. Their secret? Content marketing! At Haley Marketing, we’ve always been huge proponents of content marketing. It’s the art of… Continue reading
A really great event is taking place in Cleveland this week, Content Marketing World. While I wasn’t able to attend in person I have been able to watch some of the keynotes streaming live and I’ve also been following the hashtag #CMWorld. It was while I was checking out what people were saying about the… Continue reading
Content marketing is big. According to the MarketingSherpa 2012 Lead Generation Benchmark Report, content marketing is one of the most effective and widely used lead generation tactics. And in staffing, content marketing can do so much for you: Drive traffic to your website Positioning your firm as a thought-leader Help your sales people get more… Continue reading
