Search Engine Optimization (SEO) continues to be a hot topic for marketers and sales professionals across the globe. For the staffing and recruiting industry, having an effective SEO strategy is the difference between having a website that produces leads and recruits top-tier candidates or the equivalent of an online brochure. So what are the most… Continue reading
So you have a blog…Now what? Well, if you’re running an SEO plugin and optimizing your articles for search results you’re winning part of the battle. But SEO is only a fraction of the overall strategy. And, while being on Google’s good side is definitely a huge step in making sure your content is found… Continue reading
As inbound marketers, we are all too aware of the challenges that come with creating content that’s original, relevant, and above all interesting to readers. Content Marketing Institute addressed the issue of “Optimizing Content For Inbound Marketing” in their webinar with guest speaker Arnie Kuenn, author of the book Accelerate!: Move Your Business Forward Through… Continue reading
When you have a content marketing strategy in place, the next question to ask yourself is, “What should I do with all of this great content?” Producing great content is essential for a company. But why stop there? When you have this information, you should take it one step further: share the content. There are… Continue reading
The Haley Marketing team had the opportunity to hear Chris Malone, author of The Human Brand, speak yesterday. Chris shared his expertise through great examples and insight on how our personal judgment plays a role in our relationships and feelings for not only companies and their brands, but also people and their personal brands. There… Continue reading
Blogging takes work. Real commitment. But is it necessary to your business? Do staffing firms really need blogs? Given how few staffing firms have them, the answer must be no, right? But at one time, staffing firms didn’t need a website, or an ATS, or testing software.
I’m a Scott Wintrip fan. I have been for a long time. Scott’s one of the best teachers in the staffing industry. He’s smart. Insightful. He knows how to make the art of selling and recruiting easy to understand. And he holds people accountable in powerful and effective ways. Besides, he’s a really nice guy…. Continue reading
The classical definition of relationship marketing is that it is a method of marketing that builds trust and positions a firm as experts by nurturing relationships with key decision makers over time. Traditionally, relationship marketing is about patience and persistence. But that “over time” thing is a problem. Most companies invest in marketing because they want… Continue reading
The Topic: Sell without Selling Looking for better…and easier…ways to sell staffing services? Come join me next week at Staffing World where I’ll be moderating a roundtable discussion at the Knowledge Network. So what will we be talking about? The Knowledge Network is one of my favorite events at Staffing World–a chance to exchange ideas… Continue reading
What if you could fill twenty jobs at one local company through Facebook…in a month! The power of social media allows you to reach a targeted mass audience. At Haley we are always looking to draw inbound traffic to your job boards. For a reasonable price, and a high return, Facebook allows brands to boost… Continue reading
One of the first questions we get from a new email marketing client is, “when is the best time to send an email?” To be honest it’s really a trick question…
More sales. Less work. At the NAPS 2013 Conference, two of the recruiting industry’s top consultants provided workshops where they outlined a proven formula to get more job orders–and attract more qualified candidates–without more cold calling. Their secret? Content marketing! At Haley Marketing, we’ve always been huge proponents of content marketing. It’s the art of… Continue reading
A really great event is taking place in Cleveland this week, Content Marketing World. While I wasn’t able to attend in person I have been able to watch some of the keynotes streaming live and I’ve also been following the hashtag #CMWorld. It was while I was checking out what people were saying about the… Continue reading
Content marketing is big. According to the MarketingSherpa 2012 Lead Generation Benchmark Report, content marketing is one of the most effective and widely used lead generation tactics. And in staffing, content marketing can do so much for you: Drive traffic to your website Positioning your firm as a thought-leader Help your sales people get more… Continue reading
