So, you have a lot of content on hand that’s ready to share. FANTASTIC! Likely you are communicating how your services meet the needs of your customers in our everchanging landscape. First, it’s a good idea to plan what you’re sharing into different content types and then into different phases of the funnel. What you… Continue reading
The coronavirus pandemic and the resulting recession have affected businesses in a multitude of ways. Some staffing companies saw a dramatic drop in business. Others had to shift to new industries. Still others are overwhelmed with job orders they can’t fill. Almost all staffing firms are looking for places to cut costs — to minimize… Continue reading
If you are looking to clean up old content on your site or create a new website, it’s important to think about if you should be deleting or updating content. You may be thinking: Are people even reading this content? Is the content relevant? Is this content a waste of space? Does this impact my… Continue reading
While print marketing isn’t as popular as it used to be, it’s far from dead – less saturation in the market gives you the perfect opportunity to stand out and stay top-of-mind! I recently published this post for Mamu Media, in which I break down the facts surrounding the status of print marketing. Here’s what… Continue reading
Don’t call it a comeback. They’ve been here for years! Over 25 years ago, Denso engineer Hara Masahiro invented the Quick Response (QR) code to solve a growing limitation of the traditional vertical line barcode. The traditional UPC barcode can store only about 20-25 characters. This is great for product identification and tracking sales in a retail environment. However, by comparison, the QR code can store… Continue reading
The newest buzzword in the marketing community is employee advocacy. The term may be new, but the concept is tried and true, updated for the digital age. What is Employee Advocacy? The definition of employee advocacy is simply the promotion of your company by the people who work for it. This happens all the time… Continue reading
The past six months of our lives have created countless challenges, not the least of which revolves around sales in a fully remote business world. By now you know sidelining your sales and marketing efforts isn’t the best choice. But with so many doors closed, one major question remains: How do you build the relationships needed to close sales…virtually? One solution: branded content. I recently shared a… Continue reading
“Consistency is key.” It’s repeated so often, the saying almost becomes noise. However, in email marketing, this phrase is a cold hard fact. With over 306 billion emails1 estimated to be sent this year, how can you stay in front of your audience (and out of the spam filter)? One easy way is to be… Continue reading
Branded content serves an important purpose in your marketing strategy – it’s not just a content marketing buzzword. So, what is it? Magazines, blogs, newsletters, videos – anything you consider “content” is fair game. However, creating branded content is a bit more sophisticated than slapping your logo on an email. Above all, good branded content is about providing value to your potential clients. Yes, branded… Continue reading
Content marketing is the backbone of your marketing strategy. No one is interested in seeing your pricing matrix or service options when they’re looking for the answer to a basic question – they’ll probably end up frustrated and bounce from your website. However, a lead who finds a clear, comprehensive answer to their question or… Continue reading
GLENMOORE, PA — Mamu Media LLC, the leading branded content marketing firm serving the temporary staffing and executive recruiting industries, announced a new promotion that provides everything staffing and recruiting firms need to increase brand visibility, engage staffing buyers and sell more this summer and beyond. Leveraging the combined power of branded print, digital, email,… Continue reading
Content marketing is an incredibly broad category, covering countless strategies, campaigns, and tactics. Nurture marketing is one such subset, and today we’ll take a look at the behind-the-scenes of this campaign. As I recently wrote in this post for Mamu Media, nurture marketing promotes relevant content based on the behavior of your lead. Ultimately the goal is to provide information… Continue reading
For years, content marketing has been a popular marketing strategy for staffing firms to: generate organic traffic drive qualified inbound sales leads educate staffing decision-makers and influencers build authority advance sales and generate more orders In our weekly team meeting, our CEO shared a another powerful (and underutilized) way for your staffing firm to use… Continue reading
If you’re already blogging, you’re taking the initiative to get your business more online visibility. Like social media, direct mail, email marketing, etc., a blog is essential for supporting business growth. However, only posting blogs to your website is not enough. It’s likely that your audience isn’t monitoring your website waiting for your next blog… Continue reading
Let’s face it, the past few months in our world and online has not been the most positive time. It’s important to address what is going on in the world, but it doesn’t have to take over your brand or messaging completely. During this time, positivity is needed more than ever before. You can help… Continue reading
Content is king! I’m sure you’ve heard that phrase before. Content can help differentiate your services. Position you as a thought-leader. Build stronger client and candidate relationships. Give your sales team something more to talk about (besides just asking prospects “are you hiring?”). Provide fuel for your social media presence. Help improve search engine rankings…. Continue reading
