“Consistency is key.” It’s repeated so often, the saying almost becomes noise. However, in email marketing, this phrase is a cold hard fact. With over 306 billion emails1 estimated to be sent this year, how can you stay in front of your audience (and out of the spam filter)? One easy way is to be… Continue reading
Branded content serves an important purpose in your marketing strategy – it’s not just a content marketing buzzword. So, what is it? Magazines, blogs, newsletters, videos – anything you consider “content” is fair game. However, creating branded content is a bit more sophisticated than slapping your logo on an email. Above all, good branded content is about providing value to your potential clients. Yes, branded… Continue reading
Content marketing is the backbone of your marketing strategy. No one is interested in seeing your pricing matrix or service options when they’re looking for the answer to a basic question – they’ll probably end up frustrated and bounce from your website. However, a lead who finds a clear, comprehensive answer to their question or… Continue reading
GLENMOORE, PA — Mamu Media LLC, the leading branded content marketing firm serving the temporary staffing and executive recruiting industries, announced a new promotion that provides everything staffing and recruiting firms need to increase brand visibility, engage staffing buyers and sell more this summer and beyond. Leveraging the combined power of branded print, digital, email,… Continue reading
Content marketing is an incredibly broad category, covering countless strategies, campaigns, and tactics. Nurture marketing is one such subset, and today we’ll take a look at the behind-the-scenes of this campaign. As I recently wrote in this post for Mamu Media, nurture marketing promotes relevant content based on the behavior of your lead. Ultimately the goal is to provide information… Continue reading
For years, content marketing has been a popular marketing strategy for staffing firms to: generate organic traffic drive qualified inbound sales leads educate staffing decision-makers and influencers build authority advance sales and generate more orders In our weekly team meeting, our CEO shared a another powerful (and underutilized) way for your staffing firm to use… Continue reading
If you’re already blogging, you’re taking the initiative to get your business more online visibility. Like social media, direct mail, email marketing, etc., a blog is essential for supporting business growth. However, only posting blogs to your website is not enough. It’s likely that your audience isn’t monitoring your website waiting for your next blog… Continue reading
Let’s face it, the past few months in our world and online has not been the most positive time. It’s important to address what is going on in the world, but it doesn’t have to take over your brand or messaging completely. During this time, positivity is needed more than ever before. You can help… Continue reading
Content is king! I’m sure you’ve heard that phrase before. Content can help differentiate your services. Position you as a thought-leader. Build stronger client and candidate relationships. Give your sales team something more to talk about (besides just asking prospects “are you hiring?”). Provide fuel for your social media presence. Help improve search engine rankings…. Continue reading
With many people still practicing social distancing, staying connected and continuing to build relationships are more important than ever. Since people cannot come to you, you must now go to them. This is where having a strong social media presence comes into play. We have a few ways in which social media can help you… Continue reading
As the head of sales for Mamu Media, I’ve been doing a lot of reading about the best ways to sell in our current environment. Many people seem to be wondering, “Is now a good time to be actively prospecting and selling?” My response? Of course, now is a good time to be selling. If… Continue reading
Over the past few months, as our country deals with COVID-19, life itself has been anything other than predictable. With news and updates changing every single day, it has become apparent that messaging of businesses must remain flexible as circumstances change. Messaging and a digital marketing strategy go hand-in-hand, especially as uncertainty continues to linger…. Continue reading
Now more than ever, we want to make sure your website is optimized for efficiency. Using customized marketing strategies, once your target audience has visited your site, let’s make sure they’re directed exactly to where they need to go, as quickly as possible. Here are a few small tweaks you can make to your website…. Continue reading
Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce three new low-cost, high-impact marketing solutions for staffing and recruiting firms. Designed to make digital marketing more effective – and more cost-effective – these services give staffing account managers… Continue reading
Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce the rollout of its new recovery-themed direct marketing campaign. Designed to illustrate the economic value of working with a staffing partner as our country reopens for business, the 13-week… Continue reading
In September of 2008, I was the director of sales for a staffing company in the Philadelphia area. Our areas of focus were broad but generally revolved around administrative staffing. And, like many others experienced at the time, job orders came to a screeching halt as our clients scrambled to try to make sense of the financial crisis situation and come up with a… Continue reading
