Email marketing is a powerful tool; providing some of the highest ROI among digital channels. Email newsletters, when executed properly, can improve engagement and build connections. But did you know your newsletter content can do even more? When Is a Newsletter More Than “Just” Email? Recently, Vector Technical, Inc. came to our team looking for… Continue reading
Many times, we face the question: Can’t I just purchase a list of business owners/HR pros in our area who would be good candidates for email marketing? The answer is: No. A hard no. Like, omg, no, you really cannot do that. Not only could that list be a total bust, but you could land… Continue reading
Consistency is critical for a variety of activities in your life – eating healthy, going to the gym, showing up to work every day. Consistency is important in your blogging strategy too, but maybe not in the way you think. Blogging Consistently Blogging consistently is crucial for success in terms of publishing content on a… Continue reading
Do you think blogging is too much work? If any of the below roadblocks are holding you back, consider these tips to simplify the blogging process. Takes too much time. It doesn’t have to. The more you write, the easier it becomes. Forget about being a perfectionist, focus on achieving your goals. Write content that… Continue reading
Besides good business practice, it’s imperative you know every name on your email marketing list. Not only because you want to build effective business relationships and use your marketing budget wisely, but because each contact you don’t actually know could cost you millions. This is especially true if your clients or candidates live outside the… Continue reading
I was recently talking to a staffing company owner when he explained that he can’t blog for his company, because never felt he could dedicate the time to “finish” a blog post. He has strong opinions and ideas, and he feels like writing a blog post is never done, there’s always more content to add,… Continue reading
While many marketing trends will shape the outcome of your 2018 efforts, one of the biggest trends for email marketing is personalization. What Is Personalization, and Why Does It Matter? Personalization is targeting not only the email, but its content, to the reader. For staffing and recruiting agencies, this can offer a lot of opportunities…. Continue reading
Facebook advertising provides a multitude of options for businesses to meet their goals. As of this blog post, when creating a new Facebook advertising campaign there are 10 unique options for marketing objectives. Today, we are going to look at two of those options through data compiled from our award-winning Social Pro program. We are going to dig… Continue reading
Publisher’s Note: Before Reading this Article, Click Play and Watch this Short Video Video Clip From Haley Marketing Group Social Pro Product Demo When developing a social media strategy for staffing, I continue to share the following mindset with recruiters and staffing specialists. While engagement on social media is important, the main focus… Continue reading
When you send an email, specifically one to a large group of recipients, there are many possible outcomes. You might get people opening the email, clicking on it, calling you to follow up, or taking other actions. However, one common outcome that causes some confusion is an “email bounce.” What the heck is an email… Continue reading
In a candidate-driven market, like we’re facing now, letting good candidates slip through the cracks is simply not an option. And when you want to place top candidates in better positions, it makes sense to reach out to your current candidate database. Whether they’re currently employed or actively seeking work, these people are only an… Continue reading
If you haven’t started an email marketing program by now, 2018 is the time to dive in head-first! As we’ve already mentioned, email marketing continues to drive the highest return on investment of any marketing outlet – a reported $38 earned for every $1 spent. So, if you want to tap into this ROI machine,… Continue reading
Successful content marketing takes the right attitude as well as patience. Similar to your staffing agency, it isn’t built overnight. There is a lot of hard work that goes on behind the scenes before your firm really takes off and finds success. The same thing happens with a content marketing program. Everyone wants to rank… Continue reading
This week’s updates from Haley Marketing Group for Friday, December 8, 2017. At Haley Marketing Group, we talk a lot about what’s going on in marketing, social media and staffing. (Let’s be honest – we talk a lot in general.) Here are a few of the topics of the week. Marketing Strategy Insights Haley Marketing… Continue reading
At some point during the Thanksgiving holiday (or any of the upcoming holidays), someone will pull out their mobile device. (OK, it’s going to be pretty much everyone). Hopefully, it’s on the couch after the delicious Thanksgiving feast and football plays on the television and not while everyone is at the table during dinner. What are… Continue reading
In the first installment of this series, I outlined the 90-day blogging challenge our team took on over the summer. In the second installment, I provided you with our results. Now it’s time to review how our content marketing experiment can benefit your organization! What Do the Results from Our Blogging Challenge Mean for YOUR… Continue reading
