By now you know that publishing blog posts and articles on your staffing company’s website can help you drive traffic and improve SEO. But it’s not just about churning out blog posts every week. The content you create must be informative, useful and thoughtful in order to be effective. Pillar content can help you achieve… Continue reading
Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce the rollout of several new marketing solutions for staffing and recruiting firms. Designed to make marketing more effective – and more cost-effective – these services help staffing firms stand… Continue reading
With chatbots, AI and RPA (robotic process automation) changing the way you engage with talent and fill job orders… …is email marketing dead? No way. Here’s why: Email generates, on average, $38 for every $1 invested. That’s a 3,800% ROI! 99% of people check email daily. 73% of millennials prefer email communication when receiving marketing… Continue reading
Here is the short and sweet: You need a compelling brand story to stand out from your competitors. Why? You need to break through the noise of the 5,000 ads the average person sees a day. And? At the end of the day, when buyers must decide between service A or B, they are going… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing, and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Preparing for 2020 Brad Bialy: A new year means new… Continue reading
An estimated 61 million people in the U.S. live with a disability: 4.6% are blind or have serious difficulty seeing 5.9% are deaf or have serious difficulty hearing 3.7% have difficulties with instrumental activities of daily living (which may include using technology) Is your website, blog and other content accessible to ALL job seekers? With… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing, and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Google’s 2019 Ranking Factors Brad Bialy: Matt, I wear it on… Continue reading
I was listening to an NPR radio spot the other day and they were talking about how technology has moved from the reactive to the proactive. Essentially, it’s gone from taking your preferences and showing you similar results, to now predicting what your next steps could be and guiding you that way. If you have… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Social Media Can’t Fix Your Candidate Experience Brad Bialy: Back in January… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] A Marketing Lesson from Amazon How Long Should a Staffing Blog Post… Continue reading
HaleyMail, the ultimate content marketing system for the staffing industry is now bigger and better – and is available at a lower cost this summer. HaleyMail is a content marketing system that gives you everything your staffing firm needs to sell more, recruit more and stay top-of-mind. As part of our Hot Summer Deals, if… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Optimizing Your Career Site Brad Bialy: Matt, when we think about… Continue reading
While at first glance it might not seem like content marketing and Game of Thrones share many similarities, they do have one strong piece of common ground: They work so well because of their episodes. We may not have continued watching season one if we knew exactly how season eight would end. But with nail-biting… Continue reading
Clicking publish on a blog post isn’t the end of the process. In fact, in most cases, it’s just the beginning. How can staffing and recruiting firms repurpose blog articles they’ve published on their website?
I recently traveled for a conference, and the similarities between traveling and marketing struck me (maybe somewhere around 7 miles up in the air). Here is what I think makes a good trip, and a good content marketing strategy. 1. You Need to Be Prepared You can’t get to a destination without the proper preparation…. Continue reading
Wait…Haley Marketing Group has a podcast? We sure do! What is InSights? The Haley Marketing podcast network expanded in January 2019 with the addition of InSights, which features tips and best practices from Haley Marketing’s insiders. Co-hosted by myself and Matt Lozar, with very special appearances by members of Team Haley throughout various segments, InSights… Continue reading
