People often put a lot of time and energy into writing blogs. They research the topic, choose just the right words, and make sure their categories and tags are on point. But all too often, images are an afterthought. They’ll throw any old stock photo in there or worse – skip the image entirely. Bad… Continue reading
I fell in love with studying Philosophy in school after I took an intro class, where we spent our time writing definitions for things. Seems simple enough, until the TA showed us exactly how many false assumptions we were under with every word we chose! There are a lot of definitions of marketing out there,… Continue reading
Search algorithms always give preference to sites that feature fresh, relevant content. Say it with me: “Fresh, relevant content.” No, this doesn’t mean the two paragraphs you published on your company “blog” that have sat unclicked since 2014. And no, it doesn’t mean the “About Us” section of your website that hasn’t been updated since… Continue reading
We’ve heard it a million times this year – it’s a candidate market. And with the lowest unemployment rate since 1973, you’re facing the challenge of fighting everyone else in the industry for good candidates – let alone top hires. So, what type of marketing armor can you wear when you run head-on into the… Continue reading
As you may have heard, Haley Marketing Group recently launched a podcast. Secrets of Staffing Success is hosted in-house by our broadcasting guru Todd Lewandowski. In his first episode, he interviews Jenifer Lambert of Terra Staffing Group. Jenifer and Todd discuss her firm’s strategies for success and what it takes to set yourself apart in… Continue reading
Your inbox has one unread email so you open it. The content is really good so you want to quickly share it with some of your team members and you move your mouse to your email client’s forward button. That’s a bad idea! Let me tell you why. Coding emails isn’t easy. Different email clients… Continue reading
An email subject line is the virtual equivalent of your foot in the door. Whether you’re sharing some new positions available at your staffing agency, or you’re showcasing some incredible employees you have ready to get to work, you need to make a great pitch to get inside their office…or inbox. So, how can you… Continue reading
Links, links everywhere and not a single click! I have designed and built many newsletters and promotional emails for clients over the last few years. So many that I lost count of the exact number long ago. These projects have ranged from the the very simple text-only option to holiday cards to the most complex… Continue reading
Imagine if you came to your office in the morning ready for a big day of interviews, client calls and an open recruiting event — but only ten people called or walked through your front door all day. Then the next day there were only seven visitors and the following day only two people came… Continue reading
Business ethics generally dictate that once you have done business with someone in the past – placed a candidate, filled a temporary position, helped offload payrolling duties – they are, and always will be, your client. And they’re happy to receive emails, calls and information from your staffing business in the future. However, Canada’s Anti-Spam… Continue reading
You’ve identified your audience. Defined your expertise. And now you’re ready to begin your nurture marketing program. [cue the crickets] Not sure what kind of content will help you build business relationships? Keep reading! In this final installment of my nurture marketing post series, I explain exactly what you need to do to make your… Continue reading
Staffing is rarely a one-call close. It takes several touches across multiple channels of communication before a great prospect turns into a great client. Thankfully, nurture marketing can help ensure your firm is always in the “right place” (i.e., the top of your client’s mind), so that when they have a need, yours is the… Continue reading
When was the last time someone answered your call with, “Yes absolutely, I will buy your staffing services!” without even hearing your pitch? I’m willing to guess your answer was, “never.” We all know that staffing is rarely a one-call close. It takes several touches across multiple channels of communication before a great prospect turns… Continue reading
In our first blog post in the PPC Monday series, we provided a baseline of understanding about the world of pay-per-click advertising. Now that we’ve gotten our toes wet, it’s time to figure out if your staffing agency should even be considering online advertising as a marketing option. It might not be the best fit… Continue reading
Want to turn your website into a powerful sales engine? It’s not hard if you have a plan – and that’s exactly what you’ll find below. Today, I’m publishing the third in a series of blog posts packed with practical tips to help you dramatically increase your website traffic and inbound leads. If you missed… Continue reading
Article originally published by Cathy Lanski on February 8, 2016. Don’t Use No Double Negatives in Your Copy. You can break plenty of other grammar rules. Can I start my sentence with “And”? Sure you can. You can also use sentence fragments and end sentences with prepositions. Sometimes in marketing, it’s not about constructing… Continue reading
