Today, every business blogs. And many individuals too. With all of that content on the internet, how are you supposed to create content that stands out? Write for Your Audience Just writing isn’t enough. Writing for your audience – clients and candidates – is key. You need to write content that answers questions your audience… Continue reading
Last time, I talked about the goals and business challenges the Re-Recruiting program helps staffing agencies and recruiters overcome. But sometimes, the old candidates aren’t the ones you want. Your staffing company needs new candidates, fresh faces, etc. Welcome to Social Recruiting! Similar to the Re-Recruiting program, Social Recruiting is targeting new job candidates through… Continue reading
Before I start hashing out the nuts and bolts of Re-Recruiting here at the Haley Marketing Group, let me provide some context: Think about the last time you considered the dream vacation or that new boat. Maybe it was a set of golf clubs or a sparkling pair of earrings. You browsed around, made the… Continue reading
So you know the importance of social media for your business, and you’re working on building your presence. But you know you can amplify your efforts if your entire team gets involved. So, what should they do? Here are a few simple ways your team can effectively spend their time on social media: Facebook Your… Continue reading
What if I told you that your Facebook online advertising could appear in front of “accountants in Houston, Texas” or “supply chain managers in Denver, Colorado?” One of the incredibly effective features in online advertising comes in the form of detailed target audiences. Whenever businesses invest in marketing or advertising, they want to reach their… Continue reading
No doubt you’ve seen the headlines regarding Apple’s big iPhone 7 launch event, and the new features the phone will boast. And whether you’re an Apple junkie or an Android die-hard, there are some strong marketing lessons we can all take from this event. 1. You need to build up excitement before an event. You… Continue reading
Returning visitors to your job board are 2x more likely to apply to a job than a first-time visitor. Why does that information matter to you? Well, it means that you need to focus more effort on herding candidates back to your website. The problem? Traditional recruiting tactics focus on new job applicants, not return… Continue reading
First, lets define what these three marketing strategies are. I’ll go with Wikipedia here: Referral marketing is a method of promoting services to new customers through referrals, usually by word of mouth. Such referrals often happen spontaneously. As with most businesses, the best leads a staffing firm can generate come from referrals. They convert 30% better… Continue reading
International Spam Laws Are the emails your company is sending out legal? Believe it or not in some countries you could face prison time for sending unsolicited emails. Another country could impose a $10 million fine for sending an email without consent! Most 1st world countries take spamming very seriously. How can you make sure… Continue reading
You’ve been hearing the term “content marketing” a lot for the past few years. And if you’re an industry leader in staffing and recruiting, there’s no doubt that you’re already using inbound marketing. But where do you fall in the content marketing life cycle? How mature is your content marketing strategy? According to data from… Continue reading
Any email developer will tell you that developing emails can be a real pain. Due to how old some email clients are (looking at you, Outlook 2003, 2007 and 2010) or new email clients that use antiquated HTML (cough, cough, Outlook 2013, Outlook 2016 and Gmail), there are a lot of different factors that developers… Continue reading
Facebook is continually looking for new ways to improve their user experience. If they can provide a more useful and enjoyable experience, people stay on the site longer, they build a larger (if even possible) user base and they can, in turn, make more money from advertising. The challenge they have, however, is that a LOT… Continue reading
You’re probably sick to death of us telling you that you need to have a social sharing strategy in place, but YOU NEED TO HAVE A SOCIAL SHARING STRATEGY IN PLACE! According to the Society for Human Resource Management, 84 percent of organizations are using social media for recruitment. And that number is increasing all… Continue reading
When it comes to staffing sales and recruiting, what works – and what’s not worth your time? What are the best methods for generating leads – and attracting great candidates? We want to know what you think! As you may have seen, Haley Marketing is conducting a nationwide survey of staffing professionals, and we’d really… Continue reading
Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? Well…here are a few reasons: […]for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38… Continue reading
You hear it more and more, and you see all of your competitors blogging. Content is king, and content is everywhere. You’ve launched your own blogging program, because it helps to fulfill your goals of driving traffic, establishing thought leadership, and answering the questions your audience is searching for answers on. You publish your blogs… Continue reading
