In our first blog post in the PPC Monday series, we provided a baseline of understanding about the world of pay-per-click advertising. Now that we’ve gotten our toes wet, it’s time to figure out if your staffing agency should even be considering online advertising as a marketing option. It might not be the best fit… Continue reading
Want to turn your website into a powerful sales engine? It’s not hard if you have a plan – and that’s exactly what you’ll find below. Today, I’m publishing the third in a series of blog posts packed with practical tips to help you dramatically increase your website traffic and inbound leads. If you missed… Continue reading
Article originally published by Cathy Lanski on February 8, 2016. Don’t Use No Double Negatives in Your Copy. You can break plenty of other grammar rules. Can I start my sentence with “And”? Sure you can. You can also use sentence fragments and end sentences with prepositions. Sometimes in marketing, it’s not about constructing… Continue reading
I hope you had a great holiday and a Happy New Year! I wanted to pass along a few marketing thoughts to kick off the new year. In case you were looking for some New Year’s Resolutions for your marketing efforts, here are a few to try out… Build Your Contact List – One of the… Continue reading
With Black Friday rapidly approaching (or having already started for days by the emails filling up my inbox), the hot trend of retail shoppers always becomes a talking point at this time of year. Google has deemed this holiday retail season the Year of the Supershopper. While the findings relate to the retail sector, a… Continue reading
At Haley Marketing, we take blogging on as a team effort. Every member of our team participates in creating and sharing blog content. Why? Our clients are important to us – so when someone asks a question, we don’t just answer it. We listen, try to understand the question and the reason for the question,… Continue reading
Today, every business blogs. And many individuals too. With all of that content on the internet, how are you supposed to create content that stands out? Write for Your Audience Just writing isn’t enough. Writing for your audience – clients and candidates – is key. You need to write content that answers questions your audience… Continue reading
Last time, I talked about the goals and business challenges the Re-Recruiting program helps staffing agencies and recruiters overcome. But sometimes, the old candidates aren’t the ones you want. Your staffing company needs new candidates, fresh faces, etc. Welcome to Social Recruiting! Similar to the Re-Recruiting program, Social Recruiting is targeting new job candidates through… Continue reading
Before I start hashing out the nuts and bolts of Re-Recruiting here at the Haley Marketing Group, let me provide some context: Think about the last time you considered the dream vacation or that new boat. Maybe it was a set of golf clubs or a sparkling pair of earrings. You browsed around, made the… Continue reading
So you know the importance of social media for your business, and you’re working on building your presence. But you know you can amplify your efforts if your entire team gets involved. So, what should they do? Here are a few simple ways your team can effectively spend their time on social media: Facebook Your… Continue reading
What if I told you that your Facebook online advertising could appear in front of “accountants in Houston, Texas” or “supply chain managers in Denver, Colorado?” One of the incredibly effective features in online advertising comes in the form of detailed target audiences. Whenever businesses invest in marketing or advertising, they want to reach their… Continue reading
No doubt you’ve seen the headlines regarding Apple’s big iPhone 7 launch event, and the new features the phone will boast. And whether you’re an Apple junkie or an Android die-hard, there are some strong marketing lessons we can all take from this event. 1. You need to build up excitement before an event. You… Continue reading
Returning visitors to your job board are 2x more likely to apply to a job than a first-time visitor. Why does that information matter to you? Well, it means that you need to focus more effort on herding candidates back to your website. The problem? Traditional recruiting tactics focus on new job applicants, not return… Continue reading
First, lets define what these three marketing strategies are. I’ll go with Wikipedia here: Referral marketing is a method of promoting services to new customers through referrals, usually by word of mouth. Such referrals often happen spontaneously. As with most businesses, the best leads a staffing firm can generate come from referrals. They convert 30% better… Continue reading
International Spam Laws Are the emails your company is sending out legal? Believe it or not in some countries you could face prison time for sending unsolicited emails. Another country could impose a $10 million fine for sending an email without consent! Most 1st world countries take spamming very seriously. How can you make sure… Continue reading
You’ve been hearing the term “content marketing” a lot for the past few years. And if you’re an industry leader in staffing and recruiting, there’s no doubt that you’re already using inbound marketing. But where do you fall in the content marketing life cycle? How mature is your content marketing strategy? According to data from… Continue reading
