Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? Well…here are a few reasons: […]for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38… Continue reading
You hear it more and more, and you see all of your competitors blogging. Content is king, and content is everywhere. You’ve launched your own blogging program, because it helps to fulfill your goals of driving traffic, establishing thought leadership, and answering the questions your audience is searching for answers on. You publish your blogs… Continue reading
Does your company use social media? Are you performing any kind of social sharing? If not, start. Now. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? Here… Continue reading
Striking when the iron is hot. When a craze sweeps your city, state, region, country or even the world, we need to take a step back and quickly think about how we can relate our business. The difficulty comes in not making it feel forced and creating a natural connection with your target audience. The… Continue reading
We recently had a client with multiple offices that was seeing a decrease in their click through rates for their monthly email newsletter. It’s not that uncommon an occurrence but one that takes a bit of testing to determine the root cause including: Bad list – because this client still had good open rates (12-18%)… Continue reading
You’ll have to forgive me. I’m from Cleveland. We don’t do this winning championships thing very often. The last time it happened, the Beatles had come to the USA earlier that year. So when my world-champion Cleveland Cavaliers completed the greatest comeback in NBA history on Father’s Day, I wasn’t exactly sure what to do…. Continue reading
Think you don’t have time to blog? Chances are you’re overestimating the amount of time it takes. You can rough out a simple blog in as little as 20-30 minutes. Don’t over think it. Just jot down some thoughts on issues, interests or events in your industry. Complex articles with extensive research and supporting links… Continue reading
Fans of the beloved baseball snack Cracker Jack were taken aback last month when Frito-Lay announced the miniature prizes would no longer be a part of its product. That’s right, the plastic rings won’t be at the bottom of your caramel corn and peanuts during your summer indulgence. Instead, consumers will receive a sticker that… Continue reading
For Immediate Release 5/12/2016 Williamsville, NY Haley Marketing Announces “Summer Deal” Content Marketing Package Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced a new promotion to make great content marketing even more affordable in 2016. This “Summer Deal” contains two hot offers… Continue reading
Kids Day is an annual tradition in the Western New York area where thousands of volunteers stand at busy intersections during the morning hours and sell a special $1 edition of The Buffalo News. All of the proceeds go to “Variety, the Children’s Charity, to benefit Women and Children’s Hospital of Buffalo, the Robert Warner… Continue reading
You probably read that headline and thought, “Wait, millennials read emails? They don’t just text and use social media?” A recent study by Adestra shows that yes, they do read emails. Let’s look at some of the key takeaways. All Generations Want Email Communication from Businesses A big part of the study that jumped out… Continue reading
Would you like to increase traffic to your website by 390%? Of course you would! But there are so many things taking up your time. Like selling, recruiting, filling job orders and putting out fires. Who has time for marketing?! We now have a solution that will not only help drive traffic to your website… Continue reading
Your website is often the first impression your company makes on potential clients and candidates. What does yours say? Does it scream “I paid for this in 2001 and haven’t updated it since!” or “My cousin built this for half the price of a regular site, who cares if half the buttons don’t work?!” If… Continue reading
Whenever we tell staffing companies about posting on social media, two major themes are repeated in our message. We want companies to be consistent, and we want engagement. Why those two themes? With consistent posting, other people will begin to expect great content from your personal and company social media accounts. They begin to value… Continue reading
![What Does Your Staffing Website Say? [Infographic]](http://hmg2016.haleywebsite.com/wp-content/uploads/2016/03/blog-header-600x300.png)
