You’ve been hearing the term “content marketing” a lot for the past few years. And if you’re an industry leader in staffing and recruiting, there’s no doubt that you’re already using inbound marketing. But where do you fall in the content marketing life cycle? How mature is your content marketing strategy? According to data from… Continue reading
Any email developer will tell you that developing emails can be a real pain. Due to how old some email clients are (looking at you, Outlook 2003, 2007 and 2010) or new email clients that use antiquated HTML (cough, cough, Outlook 2013, Outlook 2016 and Gmail), there are a lot of different factors that developers… Continue reading
Facebook is continually looking for new ways to improve their user experience. If they can provide a more useful and enjoyable experience, people stay on the site longer, they build a larger (if even possible) user base and they can, in turn, make more money from advertising. The challenge they have, however, is that a LOT… Continue reading
You’re probably sick to death of us telling you that you need to have a social sharing strategy in place, but YOU NEED TO HAVE A SOCIAL SHARING STRATEGY IN PLACE! According to the Society for Human Resource Management, 84 percent of organizations are using social media for recruitment. And that number is increasing all… Continue reading
When it comes to staffing sales and recruiting, what works – and what’s not worth your time? What are the best methods for generating leads – and attracting great candidates? We want to know what you think! As you may have seen, Haley Marketing is conducting a nationwide survey of staffing professionals, and we’d really… Continue reading
Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? Well…here are a few reasons: […]for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38… Continue reading
You hear it more and more, and you see all of your competitors blogging. Content is king, and content is everywhere. You’ve launched your own blogging program, because it helps to fulfill your goals of driving traffic, establishing thought leadership, and answering the questions your audience is searching for answers on. You publish your blogs… Continue reading
Does your company use social media? Are you performing any kind of social sharing? If not, start. Now. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? Here… Continue reading
Striking when the iron is hot. When a craze sweeps your city, state, region, country or even the world, we need to take a step back and quickly think about how we can relate our business. The difficulty comes in not making it feel forced and creating a natural connection with your target audience. The… Continue reading
We recently had a client with multiple offices that was seeing a decrease in their click through rates for their monthly email newsletter. It’s not that uncommon an occurrence but one that takes a bit of testing to determine the root cause including: Bad list – because this client still had good open rates (12-18%)… Continue reading
You’ll have to forgive me. I’m from Cleveland. We don’t do this winning championships thing very often. The last time it happened, the Beatles had come to the USA earlier that year. So when my world-champion Cleveland Cavaliers completed the greatest comeback in NBA history on Father’s Day, I wasn’t exactly sure what to do…. Continue reading
Think you don’t have time to blog? Chances are you’re overestimating the amount of time it takes. You can rough out a simple blog in as little as 20-30 minutes. Don’t over think it. Just jot down some thoughts on issues, interests or events in your industry. Complex articles with extensive research and supporting links… Continue reading
Fans of the beloved baseball snack Cracker Jack were taken aback last month when Frito-Lay announced the miniature prizes would no longer be a part of its product. That’s right, the plastic rings won’t be at the bottom of your caramel corn and peanuts during your summer indulgence. Instead, consumers will receive a sticker that… Continue reading
For Immediate Release 5/12/2016 Williamsville, NY Haley Marketing Announces “Summer Deal” Content Marketing Package Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced a new promotion to make great content marketing even more affordable in 2016. This “Summer Deal” contains two hot offers… Continue reading
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