The question seems easy enough to answer, but when you think about it, there’s a lot to understand. Sure, having a blog is a quick and easy way to throw information up on your site, publish stories of interest about your company’s goings-on – but what is a blog actually good for? Consider these benefits… Continue reading
There are many different reasons why a company may begin a content marketing strategy, and there are a lot of great reasons out there to focus on this strategy. It can create thought leadership, help with SEO and driving traffic to your website, serve as a resource for your audience, and yes, even help to… Continue reading
With all of the resources and investment to social media marketing, you might be asking yourself, “What does this do for my company at the end of the day?” It’s great to see more likes on the Facebook page, followers on the Twitter profile and connections on LinkedIn, but those become more valuable when they… Continue reading
To have a complete social media presence, staffing firms need to have strategies for growth and sharing content across a number of outlets. Recently, we took a look at the case study for 365 Healthcare Staffing and its presence on Facebook and Twitter. This week, we’ll take an in-depth look at the strategy and growth on… Continue reading
As we take a weekly look at the case study for 365 Healthcare Staffing, we are breaking down the information into individual social media outlets. Last week, we went in depth on Facebook while this week, we are taking a look at the growth and strategies on Twitter while sharing some ideas for improving in 2016…. Continue reading
Interruption Marketing or Permission-Based Marketing… Which one really works? Great question, so which one really works? I would say the answer is both. In fact, I would argue that you cannot have permission-based marketing without first having some kind of an interruption. You have to create an interruption to gain permission to build a relationship… Continue reading
A lot of the marketing we do for our clients falls under “Relationship Marketing”. It’s the idea that you are sending your clients and prospects valuable information on a regular basis but not in a “salesy” way. It certainly helps position you as experts and keep you top of mind. However, there is one… Continue reading
Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic. 365 Healthcare Staffing understood the importance of social media marketing and how growing its online presence would help… Continue reading
In the second half of 2015, especially in the final months of the calendar year, we saw website traffic decrease to staffing and recruiting websites. Naturally, we usually see a drop at end the year but that trend was compounded by a lack of qualified job candidates looking for new jobs. Rebounding from the drop is… Continue reading
You don’t have to be a neuroscientist to understand how the human brain reacts to stimuli. Experiencing good things make us happy and we want to seek them out again and again; the opposite is true for bad things. Below are ways to use ‘likes’ to your staffing firm’s advantage by making potential clients and… Continue reading
I’ve heard it dozens of times. “I get it…Our company needs to be active on social media. But what should we be doing? Where should we be sharing our blog articles to get the most exposure to the material?” By nature, your blog and website in general are static entities. Sure, if the copy is… Continue reading
Take a minute to think about this question…how much is your time worth? If you had to figure out YOUR hourly rate what would it be? Now think about all the things that you need to do everyday…reference checking…interviewing…sales calls…putting out fires. Where does marketing fall on that list? Usually it’s near the bottom. And… Continue reading
When clients or candidates encounter your company online, or on social media for the first time, does your overall company image they see make them want to convert? Consider that the human brain processes visuals much faster than text. That initial viewing of visual elements – the design – including color, contrast, typography and motion –… Continue reading
Upon looking at the clients that I monitor through our blogging and social media program, I saw a pretty significant trend in a decrease in website traffic during the second half of 2015, and especially in the final months of the calendar year. After that analysis, I wanted to do some more research to see if… Continue reading
Developing a 2016 content calendar starts with… well… looking at a calendar. And, while it’s easy to say “I want to publish a blog every Tuesday this year,” coming up with 52 ideas for topics can be somewhat challenging… even for content marketers who focus day after day on building content strategies. Looking at… Continue reading
After becoming a father for the first time in 2014, my life didn’t change as much in 2015. Acknowledging that I was ready for a different challenge in my career, I changed employers and left the world of college athletics for the world of marketing. Looking back on the past 12 months here at the… Continue reading
