Kids Day is an annual tradition in the Western New York area where thousands of volunteers stand at busy intersections during the morning hours and sell a special $1 edition of The Buffalo News. All of the proceeds go to “Variety, the Children’s Charity, to benefit Women and Children’s Hospital of Buffalo, the Robert Warner… Continue reading
You probably read that headline and thought, “Wait, millennials read emails? They don’t just text and use social media?” A recent study by Adestra shows that yes, they do read emails. Let’s look at some of the key takeaways. All Generations Want Email Communication from Businesses A big part of the study that jumped out… Continue reading
Would you like to increase traffic to your website by 390%? Of course you would! But there are so many things taking up your time. Like selling, recruiting, filling job orders and putting out fires. Who has time for marketing?! We now have a solution that will not only help drive traffic to your website… Continue reading
Your website is often the first impression your company makes on potential clients and candidates. What does yours say? Does it scream “I paid for this in 2001 and haven’t updated it since!” or “My cousin built this for half the price of a regular site, who cares if half the buttons don’t work?!” If… Continue reading
Whenever we tell staffing companies about posting on social media, two major themes are repeated in our message. We want companies to be consistent, and we want engagement. Why those two themes? With consistent posting, other people will begin to expect great content from your personal and company social media accounts. They begin to value… Continue reading
The question seems easy enough to answer, but when you think about it, there’s a lot to understand. Sure, having a blog is a quick and easy way to throw information up on your site, publish stories of interest about your company’s goings-on – but what is a blog actually good for? Consider these benefits… Continue reading
There are many different reasons why a company may begin a content marketing strategy, and there are a lot of great reasons out there to focus on this strategy. It can create thought leadership, help with SEO and driving traffic to your website, serve as a resource for your audience, and yes, even help to… Continue reading
With all of the resources and investment to social media marketing, you might be asking yourself, “What does this do for my company at the end of the day?” It’s great to see more likes on the Facebook page, followers on the Twitter profile and connections on LinkedIn, but those become more valuable when they… Continue reading
To have a complete social media presence, staffing firms need to have strategies for growth and sharing content across a number of outlets. Recently, we took a look at the case study for 365 Healthcare Staffing and its presence on Facebook and Twitter. This week, we’ll take an in-depth look at the strategy and growth on… Continue reading
As we take a weekly look at the case study for 365 Healthcare Staffing, we are breaking down the information into individual social media outlets. Last week, we went in depth on Facebook while this week, we are taking a look at the growth and strategies on Twitter while sharing some ideas for improving in 2016…. Continue reading
Interruption Marketing or Permission-Based Marketing… Which one really works? Great question, so which one really works? I would say the answer is both. In fact, I would argue that you cannot have permission-based marketing without first having some kind of an interruption. You have to create an interruption to gain permission to build a relationship… Continue reading
A lot of the marketing we do for our clients falls under “Relationship Marketing”. It’s the idea that you are sending your clients and prospects valuable information on a regular basis but not in a “salesy” way. It certainly helps position you as experts and keep you top of mind. However, there is one… Continue reading
Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic. 365 Healthcare Staffing understood the importance of social media marketing and how growing its online presence would help… Continue reading
In the second half of 2015, especially in the final months of the calendar year, we saw website traffic decrease to staffing and recruiting websites. Naturally, we usually see a drop at end the year but that trend was compounded by a lack of qualified job candidates looking for new jobs. Rebounding from the drop is… Continue reading
You don’t have to be a neuroscientist to understand how the human brain reacts to stimuli. Experiencing good things make us happy and we want to seek them out again and again; the opposite is true for bad things. Below are ways to use ‘likes’ to your staffing firm’s advantage by making potential clients and… Continue reading
I’ve heard it dozens of times. “I get it…Our company needs to be active on social media. But what should we be doing? Where should we be sharing our blog articles to get the most exposure to the material?” By nature, your blog and website in general are static entities. Sure, if the copy is… Continue reading
