Pick Only 2-3 Colors When developing color schemes for a corporate identity, typically work with two colors. This is for both design simplicity and cost. The color format used in our designs is also the predominant one used by the printing industry. It is called the Pantone Matching System (PMS) and includes over 1,000 predefined… Continue reading
On August 3, I had the absolute pleasure of seeing Taylor Swift perform live in Toronto for her Reputation Stadium Tour. The whole experience was incredible, and the steps taken to ensure all fans had a great experience did not go unnoticed. The marketing was awesome and had my gears turning to turn my experiences… Continue reading
You’re ready to embark on a new website project. But how do you know where do you begin? At Haley Marketing Group, we offer three levels of websites: Value Sites, Starter Sites, and Custom Sites. Each level offers its own unique benefits, which are outlined below: Value Sites Tight budget? Tight deadline? No problem! Professional… Continue reading
Chances are you’re reading this post as you’re sitting in an office chair, hunched at your desk, chin on hand, eyes staring into a bright screen. We’ve all been there. To work full time in an office is to live a largely sedentary lifestyle. No amount of weekend warrior-ing or morning runs seems to undo… Continue reading
Doesn’t “on holiday” just sound better than “on vacation?” Humor me on that one. But, seriously, now that I am back from vacation, I have had a bit of time to let the events of the past few weeks sink in and to process those experiences. I am so happy to have had the opportunity… Continue reading
6 Simple Ways to Increase Productivity in Your Home Office Working from home has its pros and cons. On the one hand you have no commute and get to work in the comforts of your own space. On the other hand, it can be difficult to create a space that is detached from the rest… Continue reading
Captivate Your Users with Authentic Imagery Stock photography trends are continuously changing. When we once used very posed and cliche images, we now search for authenticity. Users want to feel connected to your business, this helps build trust. Let’s take a look at characteristics to look for when choosing authentic imagery for your website. Relatable… Continue reading
Over the course of nearly two weeks, I was lucky enough to go on a trip of a lifetime. I visited many beautiful cities in Germany, Austria and Italy. The sights were magnificent: fairy tale castles, historic landmarks and, well, every single building in Rome! Each place more incredible than the next. But now that… Continue reading
(This is the Part 1 of a three-part reflection blog) Written in late July, somewhere over the Atlantic Ocean…. Ever the multitasker, I am on a nine-hour flight from Europe, listening to an audio book while watching a TV show without sound, so it seemed a good time to write a blog post. Seriously,… Continue reading
Logos. Core stories. Blog posts. Web designs. Every day, our creative team is challenged to find fresh and highly engaging ways to communicate with myriad audiences. And every day, we tap into our creative powers to meet those challenges. It makes sense – we’re marketing professionals! But creativity is about much more than pictures, words… Continue reading
We often discuss core messaging as part of our website-building process, but I believe it is critical to examine and establish your core messaging not only as it relates to a website project, but to run a smooth and efficient operation. Communicating your core message needs to happen – and be clear both for your… Continue reading
Your staffing company is special. It’s sleek. Productive. Well-reviewed. Profitable.Your copy may be black and white, but your business is anything but. So how do you show that? Color has impact. Different hues elicit different psychological associations. A strong red can catch the eye for everything from a company staffing gritty heavy industrial roles to… Continue reading
I had the pleasure recently of traveling to Toronto, ON to attend SmashingConf Toronto, a two-day design and development conference held by Smashing Magazine. Here is a recap of what I learned there.
“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear, The Agile Marketer Unlike many forms of media and marketing, content marketing is, fundamentally, NOT about you or your business. I know it’s hard, we all like seeing our name and brand… Continue reading
Dolly wants to make a clone of her successful staffing website. Is it a good idea? Dear Rob, I am very happy with my current staffing website that my team made with yours. (Thanks a bunch!) We are thinking of opening a new division, but it’s in a new industry sector that really isn’t related… Continue reading
