Most people are creative by nature. Whether your creativity shines through your work, family life or out-of-office activities, we all need ways to express ourselves outside of the work we have to do. And while Haley Marketing has, by nature, a culture of creativity, there are many benefits any business could obtain – no matter… Continue reading
5 Examples of Background Video in Websites Large background video is a trend in website design that is becoming more common and doesn’t seem to be going anywhere anytime soon. Rather than using large banner images or the dated image carousel or slideshow, companies are utilizing video to convey motion or showcase personality to their… Continue reading
“Design-driven businesses have outperformed the S&P by a whopping 228% over the past 10 years. The bottom line, good design = good business.” – Joanna Ngai, UX Designer, Microsoft Keeping up with the ever-changing world of work puts a lot on your plate, and user experience (UX) might be the last thing on your mind…. Continue reading
Last week Cards against Humanity issued a call for contributing writers through social media. “Interesting,” I thought. Even more interesting — the number of people who tagged me in the social media posts. Clearly, I had a personal brand whether I knew it or not. We won’t go into whether or not being known for… Continue reading
You’re busy. We’re all busy. But taking your business to the next level requires taking time to dream…not about playing shortstop for the Dodgers, but about how you can take your business to the next level. Without time to think, you are reduced to checking things off your to-do list without deciding if… Continue reading
I went to Nashville for the first time this summer. The trip was somewhat unfortunately timed as it was during the same weekend as CMA Fest and Bonnaroo but attended neither music festival. The weather was a cool 95 degrees and sunny (which, being someone who happens to live in Buffalo, NY, I was absolutely… Continue reading
1. Make small, manageable goals. Having a large goal can be overwhelming. Breaking your duties into smaller goals can give you a greater sense of accomplishment and allow you to achieve the end goal more quickly and efficiently. 2. Befriend the productive people at your work. Hanging around with lazy or unmotivated co-workers can… Continue reading
Pick Only 2-3 Colors When developing color schemes for a corporate identity, typically work with two colors. This is for both design simplicity and cost. The color format used in our designs is also the predominant one used by the printing industry. It is called the Pantone Matching System (PMS) and includes over 1,000 predefined… Continue reading
On August 3, I had the absolute pleasure of seeing Taylor Swift perform live in Toronto for her Reputation Stadium Tour. The whole experience was incredible, and the steps taken to ensure all fans had a great experience did not go unnoticed. The marketing was awesome and had my gears turning to turn my experiences… Continue reading
You’re ready to embark on a new website project. But how do you know where do you begin? At Haley Marketing Group, we offer three levels of websites: Value Sites, Starter Sites, and Custom Sites. Each level offers its own unique benefits, which are outlined below: Value Sites Tight budget? Tight deadline? No problem! Professional… Continue reading
Chances are you’re reading this post as you’re sitting in an office chair, hunched at your desk, chin on hand, eyes staring into a bright screen. We’ve all been there. To work full time in an office is to live a largely sedentary lifestyle. No amount of weekend warrior-ing or morning runs seems to undo… Continue reading
Doesn’t “on holiday” just sound better than “on vacation?” Humor me on that one. But, seriously, now that I am back from vacation, I have had a bit of time to let the events of the past few weeks sink in and to process those experiences. I am so happy to have had the opportunity… Continue reading
6 Simple Ways to Increase Productivity in Your Home Office Working from home has its pros and cons. On the one hand you have no commute and get to work in the comforts of your own space. On the other hand, it can be difficult to create a space that is detached from the rest… Continue reading
Captivate Your Users with Authentic Imagery Stock photography trends are continuously changing. When we once used very posed and cliche images, we now search for authenticity. Users want to feel connected to your business, this helps build trust. Let’s take a look at characteristics to look for when choosing authentic imagery for your website. Relatable… Continue reading
Over the course of nearly two weeks, I was lucky enough to go on a trip of a lifetime. I visited many beautiful cities in Germany, Austria and Italy. The sights were magnificent: fairy tale castles, historic landmarks and, well, every single building in Rome! Each place more incredible than the next. But now that… Continue reading
