Need to spruce up your staffing firm’s brand image? If you’re considering a logo redesign, here are 5 trends to consider. 1. Geometric Less is more but it has to be fresh as well. With the constant barrage of imagery and visual noise, vying for your attention, simplicity wins. But it has to be smart… Continue reading
Most staffing websites built on WordPress in the last few years include the option of including a “fly-in” — a call-to-action that flies in or pops up when the website is opened. Visitors to the site can click on the CTA to take the action described or click an x in the corner to quickly… Continue reading
We are back for Installment 2 of our new monthly series, where we highlight our most “shareworthy” client websites.* Not only will we share these websites with you, but we’ll also give you a snapshot of what it’s like to work with us, the results you can expect and how our team knocks it out… Continue reading
Why choosing the right imagery is important for your staffing firm? Your website is the first impression of your staffing company. The first few seconds a prospect lands on your website could be the deciding factor between choosing your staffing firm over a competitors. The images help to create a strong first impression and connection… Continue reading
Stop me if you’ve heard this phrase before; “In these unprecedented times… we’re here for you.” It’s not that the sentiment is unwelcome, or even that it is incorrect. It just feels… robotic. The struggle is real, up and down the chain of command. From C-Suite folks envisioning new ideas to ride out the… Continue reading
At Haley Marketing Group, we take pride in the work we do for our clients. So much so, we’ve decided to start a new series where we’ll highlight our most “shareworthy” websites. Not only will we share these websites with you, but we’ll also give you a snapshot of what it’s like to work with… Continue reading
When you’re on an adventure, you document the highlights, the parts you want to write home about. Your eyes are no different. And with email? The more straightforward the path, the more rewarding the trip. KISS: Keep It Simple, Sweetheart You have an incredible opportunity. A sales pitch worthy of romantic prose, of write-ups of… Continue reading
As project managers, we hear this question a lot. Or, my favorite – “what do you think of my logo?” We get it. You’ve decided to do a new website – and have selected Haley Marketing (of course!). You are excited to get started. During the kick-off call, you throw it out there – should… Continue reading
Why do you need a website for your staffing firm? What should it look like? Should it be a sales tool? Should it be merely informational? Does it need a job board? Different staffing companies have different ideas about how their website should look and function – or wonder why they even need a website… Continue reading
So you’re building a new website and maybe you’re in one of two camps: I MUST have a say in every aspect of my website, from the images down to the buttons. I’m just going to sit back and let you handle it. But how much say should you really have? What’s going to get… Continue reading
Back in May (a lifetime ago and yet here were are in Pumpkin Spice Season), I was asked to write a letter of encouragement to a senior in high school dealing with… well 2020. She was headed for art school and really struggling with her senior year being put on pause. With school back(ish) in… Continue reading
Your staffing company’s website is the digital heart and soul of your business. Whether you’re building a new website, updating your existing one, or if it’s been a while since you’ve visited your own site, here are 5 design tips to consider: 1) Use a strong header image. The first image a user sees on… Continue reading
How many times have you stood at the base of an elevator and waited…and waited…and waited…until finally it stopped on your floor? And then after all that seemingly endless waiting, you discover a crowd of people already on board…followed by a painstaking floor by floor tour of the building? Up until COVID-19 hit I lived… Continue reading
Are you looking for an edge? A visual grappling hook for your company? Never fear. As 2019 eases into its final months, 2020 looms on the horizon with familiar yet fresh takes on graphics that will make clients and candidates alike take notice. Read more, and check out the infographic below to get a sneak… Continue reading
Marketing is both a science and an art. If it’s all science, it would not have much appeal. If it’s all art if would most likely have no measurable value. Great marketing lives in the sweet spot of the two. Partner with someone who gets that and works to help you communicate in THAT space.
Deep Work. The term has been around for a few years, but I’d never heard it until I read this New York Times article by Tim Herrera. And when I did, for a split second I felt like Helen Keller in The Miracle Worker: THERE’S A NAME for that hard mental stuff we do that… Continue reading
