SmashingConf Toronto – A Recap
I had the pleasure recently of traveling to Toronto, ON to attend SmashingConf Toronto, a two-day design and development conference held by Smashing Magazine. Here is a recap of what I learned there.
Category: Creative Insights
It’s Not About You…
“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear, The Agile Marketer Unlike many forms of media and marketing, content marketing is, fundamentally, NOT about you or your business. I know it’s hard, we all like seeing our name and brand… Continue reading
Can I Clone My Staffing Website?
Dolly wants to make a clone of her successful staffing website. Is it a good idea? Dear Rob, I am very happy with my current staffing website that my team made with yours. (Thanks a bunch!) We are thinking of opening a new division, but it’s in a new industry sector that really isn’t related… Continue reading
The beautiful game, a beautiful jersey, and the value of taking design risks
Ahead of this summer’s massive soccer tournament, Nike and Nigeria made a huge decision that led them becoming the talk of the world before a ball had even been kicked for the cup. Nigeria, one of the big underdogs, decided to take a massive risk with the design of their uniforms ahead of a month-long… Continue reading
Take the Third Door
A few weeks ago I found myself graduated from college and asking myself a question that author Alex Banayan and so many others know all too well: “What do I want to do with my life?” That question led Banayan on a seven-year journey to uncover how some of the world’s most successful people launched… Continue reading
A Staffing Lesson From a Pizza Maker
Too often in staffing, all your time is spent doing the exact same thing in the exact same way it’s always been done. But sometimes, the best way to see new or better results is to try something entirely new. And that “something new” might have nothing to do with staffing… Take Domino’s Pizza for… Continue reading
The Importance of Good Design in Business
“Good design is good business.” – Thomas Watson Jr., 2nd President of IBM Historically, companies that put an emphasis on design outperform those that don’t. In fact, design-driven companies have outperformed the S&P Index by 219 percent over 10 years, and companies with a focus on design enjoy 1.5x greater market share. Visual information is… Continue reading
How to Select a Website Partner
White or wheat? It would be great if choosing the right website partner for your staffing or recruiting firm was as simple as choosing the type of roll you want your sub made on. It would be great; but decisions about your website are rarely that simple. Most marketing firms do an excellent job selling… Continue reading
Dessert, Anyone?
Several months ago, we set out to revolutionize staffing website design and development. The result? The All-Inclusive Website With an All-Inclusive Website, staffing firms get a content- and feature-rich site, secure hosting, job board software licensing, inbound marketing tools, content and analytics, priority service and even ongoing site edits – all for one affordable, monthly… Continue reading
Haley Marketing WordPress Plugin Suite
Now that you’ve got a Haley Marketing website and are familiar with all it has to offer, you may be ready to add some features to help your staffing firm drive more response…and generate more placements! Your site is built on WordPress, so you can easily make changes whenever you like. Add a service? Edit… Continue reading
Is your marketing a duck or a decorated shed?
The idea of a “duck” or a “decorated shed” was first described in Denise Scott Brown, Robert Venturi, and Steven Izenour’s 1972 book, Learning from Las Vegas. The term has become one of the most important ideas in architecture and is one that has been argued over for decades in the architecture community. In the… Continue reading
Friday Fast Five: Starting 2018 with Some Wins
We’re starting the year off right with several victories here at Haley Marketing Marketing Group. Take a look at some of these wins for the week ending Friday, January 5, 2018. Website Design Kaitlin Bolling, Director of Interactive Design, started the week with a win by sharing some innovations she developed for our creative team that… Continue reading
Friday Fast Five 12.15.17
This week’s updates from Haley Marketing Group for Friday, December 15, 2017. Lots of things we’re talking about this week. Snow, holidays and getting ready for 2018 and… All-Inclusive Website Some of the biggest buzz this week has been around our latest product innovation, the new All-Inclusive Staffing Website. Staffing firms and our internal team are excited… Continue reading
Friday Fast 5: Haley Marketing Group Weekly Recap
These are just a few of the topics discussed around the water cooler (yes, we have one), on Slack and in the Haley Marketing Group Cafe the week ending Friday, December 1, 2017 What We’ve Been Talking About This article from Recruitics, 10 Recruitment Marketing Trends to Watch in 2018, offers valuable insights that make… Continue reading
