Your website is no longer confined to an 800 pixel wide by 600 pixels, and the fold is nowhere near as big of a concern as it once was. Your new website is going to be taller and wider than it has ever been before thanks to bigger screens and users becoming much more comfortable… Continue reading
Designers. We can be a finicky breed. The expression “temperamental artist” doesn’t exist without reason! However, good designers should not be divas. We should be partners with you to visually solve your communication problems. The key word in the sentence above is partners. We need you to work with us. We value your input and… Continue reading
“Here’s how I am going to beat you. I’m going to outwork you. That’s it. That’s all there is to it.” — Pat Summitt, Legendary University of Tennessee Lady Vols Head Women’s Basketball Coach Emeritus Pat Summitt passed away on June 28, 2016 at the age of 64 from early onset dementia, Alzheimer’s type. When… Continue reading
Does your website make it easy for visitors to find what they’re looking for? Use these guidelines to ensure you are delivering great experiences to all of your users, because better usability means greater conversions!
If you’re anything like me, you get a lot of emails over the course of a single day. For me, that number often reaches the triple digit mark. Those emails range from email newsletters to social media updates (shoutout to that new follower on Twitter and the five tweets that they favorited) to promotions and… Continue reading
You may have thought about streaming some Prince music yesterday in a wave of sadness and nostalgia in the wake of his death. If so, you were likely disappointed. The artist was vigilant about protecting his intellectual property. Remember when Prince legally changed his name to an unpronounceable symbol? That wasn’t because he was just… Continue reading
When I first interviewed at Haley Marketing, I was curious to know who the company’s competition was. David Searns, our first-rate leader, told me with tongue-firmly-in-cheek, that a lot of our competition comes from “someone’s uncle’s neighbor’s kid”. Now, after about 200 website projects, I can confidently say that I have seen the full range… Continue reading
Usually. But you can break plenty of other grammar rules. Can I start my sentence with “And”? Sure you can. You can also use sentence fragments and end sentences with prepositions. Sometimes in marketing, it’s not about constructing a sentence in perfect English – just constructing the perfect sentence. It’s about impact. But you have… Continue reading
When you start a website project, one of your first priorities is deciding how the site can best reflect your business identity – what impression do you want people to get when they visit your site? Design is a big factor in both appearance and functionality, but you must also consider the tone or style… Continue reading
Collateral has historically been defined as a collection of printed pieces used to support the sales effort for your staffing services. In the days of cold calls and literally dropping in on potential clients, it was absolutely necessary to have some sort of print piece to leave behind – a business card, a brochure, sales… Continue reading
When clients or candidates encounter your company online, or on social media for the first time, does your overall company image they see make them want to convert? Consider that the human brain processes visuals much faster than text. That initial viewing of visual elements – the design – including color, contrast, typography and motion –… Continue reading
Where is your company going and how will you get there? A marketing strategy creates a roadmap for where you are going and how you will get there. It is a long-term plan that sets goals and objectives for your staffing company along the way. This is essentially the key to grow your staffing company…. Continue reading
Haley Marketing Group encourages our clients to maintain a mix of both digital and print marketing solutions. Believe it or not, there isn’t a one-size-fits-all solution. There are many variables to consider, such as: Who are you trying to reach? Decide if you need to reach candidates or clients. If you are trying to reach candidates,… Continue reading
It’s a great question. Certainly digital media has changed the landscape of marketing – especially in the last ten years. With email marketing, search engine optimization, and all the different social media outlets, it’s easy to jump to the conclusion that print is no longer relevant. However, this is simply not the case. Print is… Continue reading
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