From the front page to team bios, your staffing firm’s website is likely to be covered in photography and naturally, you don’t want it looking like everyone elses. A request that we commonly receive as part of the Creative Team at Haley Marketing is to make sure the imagery we pick doesn’t “look like stock… Continue reading
Images are critical to marketing – we would know! Stock images can look generic, and, let’s face it – we’ve already seen them. Photography resources continue to increase their collections with images we actually want to see. Here are some examples on choosing imagery for your marketing and how it can help your business. Differentiate… Continue reading
With almost every update to your browser comes a host of changes that allow us web designers and developers to create awesome features for your staffing website. New bits of code become adopted and as old versions of browsers drop in use, they take the inability to use new code with them. It is because… Continue reading
Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort. –Charles J. Givens Are you thinking about developing a new website, but are unsure how you will be able to keep the project moving with all the… Continue reading
Licensing of stock assets can be a confusing topic, as most people are not familiar with the details and restrictions. Here’s what you need to know: When you work with Haley Marketing Group, each and every digital asset needed for your project is properly acquired and licensed by HMG for your specific assignment. A digital asset… Continue reading
Love Actually is perhaps my most beloved movie. One of my favorite scenes takes place right at the beginning, when the film opens with this monologue: “Whenever I get gloomy with the state of the world, I think about the arrivals gate at Heathrow Airport. General opinion’s starting to make out that we live in… Continue reading
A very common request from clients is to make their logo larger. This is an issue website designers often face because it can disrupt the balance of the website and the focus of what is being displayed. Brand recognition should always be important to your marketing goals, however, the appearance of the design is more… Continue reading
Any email developer will tell you that developing emails can be a real pain. Due to how old some email clients are (looking at you, Outlook 2003, 2007 and 2010) or new email clients that use antiquated HTML (cough, cough, Outlook 2013, Outlook 2016 and Gmail), there are a lot of different factors that developers… Continue reading
Your website is no longer confined to an 800 pixel wide by 600 pixels, and the fold is nowhere near as big of a concern as it once was. Your new website is going to be taller and wider than it has ever been before thanks to bigger screens and users becoming much more comfortable… Continue reading
Designers. We can be a finicky breed. The expression “temperamental artist” doesn’t exist without reason! However, good designers should not be divas. We should be partners with you to visually solve your communication problems. The key word in the sentence above is partners. We need you to work with us. We value your input and… Continue reading
“Here’s how I am going to beat you. I’m going to outwork you. That’s it. That’s all there is to it.” — Pat Summitt, Legendary University of Tennessee Lady Vols Head Women’s Basketball Coach Emeritus Pat Summitt passed away on June 28, 2016 at the age of 64 from early onset dementia, Alzheimer’s type. When… Continue reading
Does your website make it easy for visitors to find what they’re looking for? Use these guidelines to ensure you are delivering great experiences to all of your users, because better usability means greater conversions!
If you’re anything like me, you get a lot of emails over the course of a single day. For me, that number often reaches the triple digit mark. Those emails range from email newsletters to social media updates (shoutout to that new follower on Twitter and the five tweets that they favorited) to promotions and… Continue reading
You may have thought about streaming some Prince music yesterday in a wave of sadness and nostalgia in the wake of his death. If so, you were likely disappointed. The artist was vigilant about protecting his intellectual property. Remember when Prince legally changed his name to an unpronounceable symbol? That wasn’t because he was just… Continue reading
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