Let’s get right to the point. The answer is yes. Yes we do. With a giant bowl of chocolate outside of our offices well within our reach, what exactly do we go for? I have been paying attention for the past couple of weeks and it turns out that PMs are not the biggest candy… Continue reading
I was watching The Bachelorette Monday night (don’t judge me!) and thinking about how much the process is like hiring. You… Start with a wide range of prospects Notice who makes a great impression Eliminate unsuitable candidates quickly Narrow the field to a select few Make your final decision The similarities are striking… As you… Continue reading
Chances are if you’re reading this, you know your company needs a new logo. Here are the top 10 reasons why your logo sucks: 1. The Typography is Bad Is your copy hard to read? Are there too many typefaces? Did you pick a trendy typeface that is out of date? 2. It Has Gradients… Continue reading
At some point, this Gen X Girl stopped being the kid in the office. It’s weird, because it seems like you’ve spent an entire career trying to convince your superiors that you are ready for the big time. You’ve paid your dues. You’ve put in the work. And then… Millennials. This is the point where… Continue reading
Links, links everywhere and not a single click! I have designed and built many newsletters and promotional emails for clients over the last few years. So many that I lost count of the exact number long ago. These projects have ranged from the the very simple text-only option to holiday cards to the most complex… Continue reading
In a previous post, I mentioned ‘Most people think web developers only build websites, when, in fact, they are also creating concepts and designing the site as well.’ I decided I wanted to clarify, so others can gain a better understanding of what the Web Developers here at Haley do for your company! The duties… Continue reading
Forms on your website can be a powerful tool to capture leads. Here are 5 tips to consider to ensure your web forms are performing at their highest potential.
What does creative mean to you? The definition of creativity is the use of the imagination or original ideas. In my industry, being creative is vital. Most people think web developers only build websites, when, in fact, they are also creating concepts and designing the site as well. It can be a struggle at times… Continue reading
From the front page to team bios, your staffing firm’s website is likely to be covered in photography and naturally, you don’t want it looking like everyone elses. A request that we commonly receive as part of the Creative Team at Haley Marketing is to make sure the imagery we pick doesn’t “look like stock… Continue reading
Images are critical to marketing – we would know! Stock images can look generic, and, let’s face it – we’ve already seen them. Photography resources continue to increase their collections with images we actually want to see. Here are some examples on choosing imagery for your marketing and how it can help your business. Differentiate… Continue reading
With almost every update to your browser comes a host of changes that allow us web designers and developers to create awesome features for your staffing website. New bits of code become adopted and as old versions of browsers drop in use, they take the inability to use new code with them. It is because… Continue reading
Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort. –Charles J. Givens Are you thinking about developing a new website, but are unsure how you will be able to keep the project moving with all the… Continue reading
Licensing of stock assets can be a confusing topic, as most people are not familiar with the details and restrictions. Here’s what you need to know: When you work with Haley Marketing Group, each and every digital asset needed for your project is properly acquired and licensed by HMG for your specific assignment. A digital asset… Continue reading
Love Actually is perhaps my most beloved movie. One of my favorite scenes takes place right at the beginning, when the film opens with this monologue: “Whenever I get gloomy with the state of the world, I think about the arrivals gate at Heathrow Airport. General opinion’s starting to make out that we live in… Continue reading
A very common request from clients is to make their logo larger. This is an issue website designers often face because it can disrupt the balance of the website and the focus of what is being displayed. Brand recognition should always be important to your marketing goals, however, the appearance of the design is more… Continue reading
Any email developer will tell you that developing emails can be a real pain. Due to how old some email clients are (looking at you, Outlook 2003, 2007 and 2010) or new email clients that use antiquated HTML (cough, cough, Outlook 2013, Outlook 2016 and Gmail), there are a lot of different factors that developers… Continue reading
