Oftentimes, when staffing firms invest in marketing campaigns, they toil over perfecting every word, each keyword, and every pixel of a design. But even the most well-structured, stylized and engaging marketing or sales campaign results will be limited simply because of the destination for a campaign. Consider these questions: Did you create a specific landing… Continue reading
For email designers and developers, Gmail is very quickly taking over Microsoft Outlook’s title of “most hated email client.” This is a problem because Gmail represents a massive 16% of email opens, behind only the iPhone in the client market share statistics that Litmus makes public. That percentage represents a large number of devices that… Continue reading
In my previous occupation as a graphic designer, the creative team was required to read “The Mac is Not a Typewriter,” which was a blessing and a curse. I was blessed with information which helped me build my skills as a designer, but I am now cursed to be forever aggravated by a never-ending misuse… Continue reading
So your site is up and running and people are visiting your site. But they are either not staying, or you’re not converting them the way you would like. There are many things we here at Haley can do to help you discover why, but one of the first things you can do is review… Continue reading
In some parts of the country, the back-to-school season has already started. Even though we have a few more weeks of summer vacay here in beautiful Western New York, I thought I’d go a little back-to-school — old school style — and talk about some print basics. In the era of the web, the print… Continue reading
Maybe. Sure, no one knows your business as well as you do. But do you really have the time to do it right? An experienced copywriter can take twelve, fifteen hours or more to write copy for a typical website. Chances are, it will take you least two to three times as long. How much… Continue reading
Over the course of the last few months, in more than a few posts, I have tried to hammer home the point that your email has to work not in most places but everywhere. Gone are the days of making sure that your email campaign functioned in Microsoft Outlook’s messed up Word-based rendering system… Continue reading
We get it. You’re finally getting that brand-spankin-new website you’ve been wanting for the past 2 years, and it’s time to load it up with all the great ideas and goodies you’ve seen throughout the internet, right? RIGHT!? In reality, the answer is…maybe.When starting a new web project, there’s an inclination to want to take… Continue reading
Your marketing piece, such as a website or brochure, is likely to be your company’s first impression for a prospective candidate or client. What are they going to think when the first image they see is a closely cropped shot of two people in suits shaking hands? Frankly, It’s pretty boring. Why not do something… Continue reading
Want to see the latest trends in web design, email marketing, social media and direct mail in the staffing industry? Join us for this idea-packed Lunch with Haley, and we’ll show you some of our most amazing recent work. You’ll see: The latest trends in staffing website design How we are taking content marketing to… Continue reading
Recently here in Buffalo, a house came on the market that can only be described as “Cosby sweater inspired”. [Can I mention that?] [It’s ok in the context of sweaters only – Ed.] Incredibly, the house sold in one day — likely to the Fresh Prince or a couple more interested in the school district… Continue reading
Is your company BORING? No? Then your website shouldn’t be either! Here are some tips to help you differentiate your staffing company’s website from the competition.
Haley Marketing Group’s team of designers and developers work together in a room with a closed door, the lights turned off, and the (somewhat transparent) window shades down. They’re kind of weird. I know because I’m one of them. From websites to social media to email to print, the talent in the creative room… Continue reading
Designing and coding an email nowadays is a relatively tough proposition. While emails use HTML and CSS to define the look and functionality like just about every website on the internet, there is no universal standard that email clients adhere to. That means that every single email client out there (iOS Mail, Apple Mail, Gmail,… Continue reading
In my last post, I spoke about my discovery of what makes some eBooks more successful than others. Now let’s talk about the nuts and bolts of how to create an eBook that will grab the attention of your audience. eBooks can be an very effective tool in your overall content marketing strategy. They can… Continue reading
I recently read an article in the PR and marketing blog Spin Sucks on how to avoid marketing like a psychopath. I read it and laughed. That’s so funny, isn’t it? Marketing like a psychopath. And the the picture of Jack Nicholson busting through the bathroom door from The Shining — perfect! Then, as I… Continue reading
