Your marketing piece, such as a website or brochure, is likely to be your company’s first impression for a prospective candidate or client. What are they going to think when the first image they see is a closely cropped shot of two people in suits shaking hands? Frankly, It’s pretty boring. Why not do something… Continue reading
Want to see the latest trends in web design, email marketing, social media and direct mail in the staffing industry? Join us for this idea-packed Lunch with Haley, and we’ll show you some of our most amazing recent work. You’ll see: The latest trends in staffing website design How we are taking content marketing to… Continue reading
Recently here in Buffalo, a house came on the market that can only be described as “Cosby sweater inspired”. [Can I mention that?] [It’s ok in the context of sweaters only – Ed.] Incredibly, the house sold in one day — likely to the Fresh Prince or a couple more interested in the school district… Continue reading
Is your company BORING? No? Then your website shouldn’t be either! Here are some tips to help you differentiate your staffing company’s website from the competition.
Haley Marketing Group’s team of designers and developers work together in a room with a closed door, the lights turned off, and the (somewhat transparent) window shades down. They’re kind of weird. I know because I’m one of them. From websites to social media to email to print, the talent in the creative room… Continue reading
Designing and coding an email nowadays is a relatively tough proposition. While emails use HTML and CSS to define the look and functionality like just about every website on the internet, there is no universal standard that email clients adhere to. That means that every single email client out there (iOS Mail, Apple Mail, Gmail,… Continue reading
In my last post, I spoke about my discovery of what makes some eBooks more successful than others. Now let’s talk about the nuts and bolts of how to create an eBook that will grab the attention of your audience. eBooks can be an very effective tool in your overall content marketing strategy. They can… Continue reading
I recently read an article in the PR and marketing blog Spin Sucks on how to avoid marketing like a psychopath. I read it and laughed. That’s so funny, isn’t it? Marketing like a psychopath. And the the picture of Jack Nicholson busting through the bathroom door from The Shining — perfect! Then, as I… Continue reading
One day, I wondered about the design and layout of our eBooks. I wondered if there were things we could change here at Haley Marketing Group to make them better for our customers. So for the past couple of months, I have been downloading eBooks. I downloaded any eBook offering that passed my computer. I… Continue reading
Like it or not, people are going to be staring at their wrists more and their phones less. Smart watches, despite not being the must-have accessory quite yet, are making waves. With their recent rise in popularity comes an effect on how your company approaches email marketing. Smart Watches are starting to sell… Android Wear,… Continue reading
Businesses and job seekers have lots of challenges and they need your help. That’s why they visit your website. And it’s gotta show clearly, concisely and quickly that they’ve come to the right place. Here are three ways to do that: 1. Speak Directly To Your Reader Take a look at your copy. Do you use… Continue reading
With content available all over the Internet – and a lot of it for free – anyone can learn about any topic. That is a good thing and a bad thing. That knowledge can be very basic (and dangerous) if a person only reads a couple of articles. Or that knowledge can become very in… Continue reading
If you missed it a few weeks ago, Verizon aquired AOL for an estimated $4.4 billion. You, like many others, may have been surprised about the value of the deal given what the AOL name once meant, how much of the market it controlled, and where the company’s business is now. Yes, AOL still has… Continue reading
Do infographics have any impact at all? Here’s a quick infographic to help you decide if you should include them in your marketing mix. Good visual storytelling requires a strategy and business objectives that identify the appropriate social media outlets to use to engage your audience. Contact Haley Marketing Group to develop a solid strategy,… Continue reading
Earlier this month, Adobe® released a significant update to its Acrobat Package. This new release not only provides a new interface, it also offers cloud-based subscription and a new app with hopes to lure back users who switched over to cheaper third-party editors. It is important to note that there are different versions of… Continue reading
You might answer that question with “Yes, most definitely in California.” But does it reach any further than that? According to ABC News, California’s agriculture industry generates approximately 37.5 billion dollars a year. California produces more than 400 crops (more than any other state); California’s top 4 agricultural exports in 2013 were: processed fruits and nuts, fresh… Continue reading
