One day, I wondered about the design and layout of our eBooks. I wondered if there were things we could change here at Haley Marketing Group to make them better for our customers. So for the past couple of months, I have been downloading eBooks. I downloaded any eBook offering that passed my computer. I… Continue reading
Like it or not, people are going to be staring at their wrists more and their phones less. Smart watches, despite not being the must-have accessory quite yet, are making waves. With their recent rise in popularity comes an effect on how your company approaches email marketing. Smart Watches are starting to sell… Android Wear,… Continue reading
Businesses and job seekers have lots of challenges and they need your help. That’s why they visit your website. And it’s gotta show clearly, concisely and quickly that they’ve come to the right place. Here are three ways to do that: 1. Speak Directly To Your Reader Take a look at your copy. Do you use… Continue reading
With content available all over the Internet – and a lot of it for free – anyone can learn about any topic. That is a good thing and a bad thing. That knowledge can be very basic (and dangerous) if a person only reads a couple of articles. Or that knowledge can become very in… Continue reading
If you missed it a few weeks ago, Verizon aquired AOL for an estimated $4.4 billion. You, like many others, may have been surprised about the value of the deal given what the AOL name once meant, how much of the market it controlled, and where the company’s business is now. Yes, AOL still has… Continue reading
Do infographics have any impact at all? Here’s a quick infographic to help you decide if you should include them in your marketing mix. Good visual storytelling requires a strategy and business objectives that identify the appropriate social media outlets to use to engage your audience. Contact Haley Marketing Group to develop a solid strategy,… Continue reading
Earlier this month, Adobe® released a significant update to its Acrobat Package. This new release not only provides a new interface, it also offers cloud-based subscription and a new app with hopes to lure back users who switched over to cheaper third-party editors. It is important to note that there are different versions of… Continue reading
You might answer that question with “Yes, most definitely in California.” But does it reach any further than that? According to ABC News, California’s agriculture industry generates approximately 37.5 billion dollars a year. California produces more than 400 crops (more than any other state); California’s top 4 agricultural exports in 2013 were: processed fruits and nuts, fresh… Continue reading
For the last few years, flat and skeuomorphic design have been in fierce competition with each other. The two are very different design philosophies that aim to achieve very different things for websites, emails, apps, print, and everything in between. Skeuomorphism aims to imitate aspects of the real world for interface and design elements. If… Continue reading
Have you seen that question before… “What can Haley Marketing do for you”? Honestly, it would be impossible to list all the possible answers to that question. There is no canned response that will meet your needs. We get that. While we do offer specific products and services, we can construct a solid marketing plan… Continue reading
Yesterday, we decided to have a little fun with our proofreading team here at Haley Marketing Group. They review hundreds of blog posts each month, so we slipped this one into the mix. If they typos weren’t bad enough–the content was surely jaw dropping! It’s an excellent case study in how not to blog for… Continue reading
Email services and web developers & designers are not friends. Many will sit bolt upright in the middle of the night, dripping with sweat, after having a very vivid nightmare about Microsoft Outlook and its antiquated (but still in use) Word rendering engine while others simply run away. Email is, in a word, frustrating. What… Continue reading
Content is king! At least that’s what we keep hearing. But when writing is only one of your daily tasks, finding tools that make the process quicker and easier can be a real win. Here are a few worth looking at to generate ideas, take notes and improve your content. Evernote This is the mack… Continue reading
Here are five ways to achieve the worst marketing results – ever. (If that’s what you’re going for.) Ignore every stat you’ve ever seen.One of the most reliable sources of information to base a sound marketing campaign on are statistics that show what will work to attract the audience you are trying to reach and… Continue reading
One of my colleagues here at Haley Marketing Group recently shared this chart with me. Pretty revealing. Across the board, Millennials, Gen-Xers, Boomers…they all just want to know what the heck you are talking about. Clarity, grammar and not far behind – engagement. They want to know what you have to offer – and if… Continue reading
Some of the origins of making New Year’s resolutions go as far back as ancient Babylon, where promises were made to the gods at the start of the year to return borrowed objects and pay debts, to the Medieval era when knights took the “peacock vow” re-affirming their commitment to chivalry at the end of… Continue reading
