Want to see the latest trends in web design, email marketing, social media and direct mail in the staffing industry? In this idea-packed Lunch with Haley, we’ll show you our recent work, and we’ll tell you about the strategies behind each campaign. You will see: – The debut of our new starter designs! – The… Continue reading
One of the best parts of my job is the testing that we do with our email marketing clients. Sometimes the testing works out as we expected, sometimes we are shocked, and sometimes we learn nothing! And that’s ok, it’s all part of the testing process. Take this last test for example. We wanted to… Continue reading
The classical definition of relationship marketing is that it is a method of marketing that builds trust and positions a firm as experts by nurturing relationships with key decision makers over time. Traditionally, relationship marketing is about patience and persistence. But that “over time” thing is a problem. Most companies invest in marketing because they want… Continue reading
One of the first questions we get from a new email marketing client is, “when is the best time to send an email?” To be honest it’s really a trick question…
I just came across a really interesting and eye opening statistic… 1 in 2 email opens occurred on a mobile device during Q2 (click here for the full report) First it’s eye opening because of how quickly email users have begun to rely on their phones and tablets for email. Two years ago it was… Continue reading
There has been a lot of talk lately about Content Marketing. We’ve addressed the topic a number of times on this very blog: How Much does Content Marketing Cost, and How Would I Get Started? Content is…still…King!One of the most effective pieces of content for staffing firms is Top Candidates. While most of content marketing… Continue reading
Of all the questions we get from our Content Marketing clients, “When is the best time to send?” is easily in the Top 3. Fortunately, the answer is simple…there is no right time. Oh sure there are plenty of email and content marketing “experts”, and I use that phrase very loosely, who will tell you… Continue reading
Q: Ryan, how much does Content Marketing cost, and how would I get started? A: Thanks for asking. This is a question I’ve been hearing quite often since the webinar our CEO, David Searns, held on Content Marketing last month (if you missed the webinar, it’s archived in our Idea Lab). First, there is no… Continue reading
“Content is king!” It’s a phrase we have used for the past decade for everything from website design to email marketing. And now it’s time to use it for SEO. I just came across this great article on SEO in 2013. SEO in 2013: 7 Surprisingly Simple Factors That Will Take The Lead Not surprisingly,… Continue reading
If you are a small business owner or marketing professional and you don’t subscribe to MarketingSherpa, do it now! They are an invaluable source of tips and data for marketing professionals. Their recent study on lead generation really caught my eye. They asked nearly 2,000 marketers what lead generation tactics their company uses. Here are… Continue reading
We’ve heard a lot lately about “inbound marketing” – the catch phrase of marketing platforms like Hubspot. The premise is that if you create the right materials, customers will find you. I like the overall theory of this, but what concerns me is that people have mistaken “Inbound Marketing” as a complete strategy. The fact… Continue reading
Q: I need help. My staffing company sends tons of emails, including an e-newsletter–but based on the reports we generate, almost nobody is reading them. What kind of content do you recommend to engage staffing buyers and get them to actually read our emails? A: First of all, I’m glad to hear you’re approaching content… Continue reading
A June, 2012 survey of US, UK and Australian consumers from NICE Systems found that millenials are using more channels to communicate with service providers: So what does that mean for staffing and recruiting firms? It means that in order to recruit the best and brightest new recruits, you need to be in more places! … Continue reading
Any good marketer will tell you that to improve email marketing results, you have to track stats. How else can you determine what captures your audience’s attention, prompts them to take action or completely turns them off? Open Rates, Click Throughs and Bounce Rates are just three of the email statistics your staffing company should… Continue reading
Ask Haley: How do I know if my email marketing is working? Q: How do I know if my email marketing is working? A: Tracking the results of your staffing company’s email marketing sounds obvious, right? Then why do so few people do it? The reasons vary. Some don’t have the time. Others don’t know… Continue reading
Q: What is the best way to get a response from my email marketing? Should I send people to my homepage with my call to action? A: Your Staffing Website’s Home Page is a Lousy Landing Page The biggest mistake most email marketers make is that they send people from the email to the home… Continue reading
