This year, many companies predicted that content marketing would flourish, with companies spending more effort, time and dollars on campaigns than ever before. And this is backed by a Contently report, which shows the data behind 50 percent of B2C marketers planning to increase their budgets this year. “Content marketing has become the most commercially… Continue reading
We tell our clients and audiences all the time, “get out there and share your high-quality original content!” But the response comes back sometimes in the form of a question. “What is high-quality content?” Fair question! Content is anything of value that your company produces to keep its audience engaged. Some examples include: the list… Continue reading
Like it or not, people are going to be staring at their wrists more and their phones less. Smart watches, despite not being the must-have accessory quite yet, are making waves. With their recent rise in popularity comes an effect on how your company approaches email marketing. Smart Watches are starting to sell… Android Wear,… Continue reading
In my opinion one of the best aspects of HaleyMail, our content marketing program, are the Resource Centers. Our Staffing Resource Center is filled with great content to help manage your human capital. And the Candidate Resource Center has valuable information to help candidates find a great job, improve their work/life balance and climb the… Continue reading
We often promote blogging to clients – it’s great for SEO, driving traffic to your site, and a key resource for educating site visitors. But what is it exactly about a blog post that magically turns your website into a wealth of staffing knowledge and advice? Here are the key components to a great blog… Continue reading
As a marketer, I’m always trying to do two things: 1. Get my message and point across in as few words as possible.2. Improve response and engagement rates. After reading a new study released by Implisit, I just might rethink #1 on my list! In this study, they looked at a whopping 250,000 sales… Continue reading
If you missed it a few weeks ago, Verizon aquired AOL for an estimated $4.4 billion. You, like many others, may have been surprised about the value of the deal given what the AOL name once meant, how much of the market it controlled, and where the company’s business is now. Yes, AOL still has… Continue reading
Personally, I couldn’t agree more. You can buy all the publicity your budget allows, hire the top people in your industry, and try to pull out every tactic in the book – but none of these maneuvers will help your business thrive the way that making it an educator will. Why would a business want… Continue reading
Do infographics have any impact at all? Here’s a quick infographic to help you decide if you should include them in your marketing mix. Good visual storytelling requires a strategy and business objectives that identify the appropriate social media outlets to use to engage your audience. Contact Haley Marketing Group to develop a solid strategy,… Continue reading
Looking for new ways to stand out from the competition? Want to position your firm as an expert…and a trusted advisor? Would you like to stay top-of-mind with every client, prospect and candidate? That’s the idea behind HaleyMail – the only content marketing solution created specifically for the staffing industry! HaleyMail is an award winning… Continue reading
Content marketing is a fast-paced and ever-changing field, but sometimes that best advice for our practices and customer service lie well within the past. One piece of advice that struck me recently was this quote from Maya Angelou: It seems counterintuitive for a marketing company…why would we ever want someone to forget what we did… Continue reading
Email services and web developers & designers are not friends. Many will sit bolt upright in the middle of the night, dripping with sweat, after having a very vivid nightmare about Microsoft Outlook and its antiquated (but still in use) Word rendering engine while others simply run away. Email is, in a word, frustrating. What… Continue reading
OK, it is a cliché, but that doesn’t mean it has no reality behind it. It rings true like the famous Einstein quote “Insanity is doing the same things over and over again, and expecting different results.” So while this may seem like a far cry from my standard preaching of marketing consistency, the two… Continue reading
My nine-year-old daughter just asked me if I made any New Year’s “revolutions” yet. I corrected her and then I smiled – because those cute little language slip-ups are few and far between now that she is such a grown up fourth grader. However, I think I like the word ’revolution’ better. Resolution sounds so… Continue reading
That frantic time between turkey dinners and New Year’s horns goes by in one quick flash every year. One second you’re looking up pumpkin pie recipes, and the next you’re cleaning glitter and confetti out of every inch of your holiday best. With so much happening in such a small span of time, making the… Continue reading
I’m often asked the same questions over and over from my clients: “When is the best day to send?”“When is the best time to send?”“What type of subject line should I use?”“How frequently should I mail?” And the answer is always, “it depends.” It depends because no one’s email list is exactly the same. As… Continue reading
