For email designers and developers, Gmail is very quickly taking over Microsoft Outlook’s title of “most hated email client.” This is a problem because Gmail represents a massive 16% of email opens, behind only the iPhone in the client market share statistics that Litmus makes public. That percentage represents a large number of devices that… Continue reading
When you were in high school did you ever wear “parent approved” clothing on your way out of the house and then change when you got to school? As far as your parents knew you were not wearing that chain wallet and Motley Crue shirt when you left. (Yes you just got a glimpse into… Continue reading
People like to put on their best business faces dealing with potential staffing clients and customers. They put on their best-pressed clothes, use as many $5 words as they can afford, and plaster a big ol’ smile across their faces. The only problem with that is, well, nobody is really like that. Clients, customers and… Continue reading
We all know what a hashtag is; the little pound sign that gathers a feed of other messages also incorporating the same hashtag. #Boring #Overused #Hashtag And while this social media tool has overtaken current culture (see: Jimmy Fallon’s Hashtag Video and Couple Names their Firstborn “Hashtag”), it actually is a valuable tool in marketing… Continue reading
This week’s blog entry in the series stressing the importance of returning website visitors takes a look at using e-mail marketing to drive traffic back to your website on a consistent basis. Seemingly everyone gets bombarded with countless e-mails to their inboxes on a daily basis, so why should a staffing company consider using… Continue reading
The perfect mailing list is an underrated and often overlooked aspect of your marketing efforts. But consider this; is sending an email to an uninterested audience, invalid email addresses, or businesses who have never heard of you before any better than shouting into the void? It’s actually worse – it’s not helping, and it’s costing… Continue reading
Over the course of the last few months, in more than a few posts, I have tried to hammer home the point that your email has to work not in most places but everywhere. Gone are the days of making sure that your email campaign functioned in Microsoft Outlook’s messed up Word-based rendering system… Continue reading
So you’re thinking of starting a company newsletter – or maybe you currently have one. Great! You’re already on board with the preferred channel of communication for most business professionals. You know that getting in someone’s inbox is the key to getting in front of their face, since most people are glued to their computer… Continue reading
Designing and coding an email nowadays is a relatively tough proposition. While emails use HTML and CSS to define the look and functionality like just about every website on the internet, there is no universal standard that email clients adhere to. That means that every single email client out there (iOS Mail, Apple Mail, Gmail,… Continue reading
This year, many companies predicted that content marketing would flourish, with companies spending more effort, time and dollars on campaigns than ever before. And this is backed by a Contently report, which shows the data behind 50 percent of B2C marketers planning to increase their budgets this year. “Content marketing has become the most commercially… Continue reading
We tell our clients and audiences all the time, “get out there and share your high-quality original content!” But the response comes back sometimes in the form of a question. “What is high-quality content?” Fair question! Content is anything of value that your company produces to keep its audience engaged. Some examples include: the list… Continue reading
Like it or not, people are going to be staring at their wrists more and their phones less. Smart watches, despite not being the must-have accessory quite yet, are making waves. With their recent rise in popularity comes an effect on how your company approaches email marketing. Over the past few years, smartwatches have cemented… Continue reading
In my opinion one of the best aspects of HaleyMail, our content marketing program, are the Resource Centers. Our Staffing Resource Center is filled with great content to help manage your human capital. And the Candidate Resource Center has valuable information to help candidates find a great job, improve their work/life balance and climb the… Continue reading
We often promote blogging to clients – it’s great for SEO, driving traffic to your site, and a key resource for educating site visitors. But what is it exactly about a blog post that magically turns your website into a wealth of staffing knowledge and advice? Here are the key components to a great blog… Continue reading
As a marketer, I’m always trying to do two things: 1. Get my message and point across in as few words as possible.2. Improve response and engagement rates. After reading a new study released by Implisit, I just might rethink #1 on my list! In this study, they looked at a whopping 250,000 sales… Continue reading
If you missed it a few weeks ago, Verizon aquired AOL for an estimated $4.4 billion. You, like many others, may have been surprised about the value of the deal given what the AOL name once meant, how much of the market it controlled, and where the company’s business is now. Yes, AOL still has… Continue reading
