I’m often asked the same questions over and over from my clients: “When is the best day to send?”“When is the best time to send?”“What type of subject line should I use?”“How frequently should I mail?” And the answer is always, “it depends.” It depends because no one’s email list is exactly the same. As… Continue reading
Introduced two weeks ago, Inbox by Gmail is a whole new way to see and use the (potentially) hundreds of emails that you receive over the course of a single day. That convenience factor comes through something that Inbox calls “bundling” and it is both a blessing and a curse, depending on which side of the… Continue reading
Picture this. You go on a date. They’re fabulous. They tell you everything you want to hear, and do everything you want them to do – before you even have to ask them. Everything is going perfectly. And then the next day…no call. Next month, the same. Three months later, they send an email to… Continue reading
Need-to-Know Information for Anyone Doing Email Marketing As of July 1st, Canada began enforcing a new law that impacts anyone doing email marketing with contacts in this country. This information is important for every staffing firm mailing to a contact in Canada, whether they are a client or candidate. The Canadian Anti-Spam Legislation (CASL) is… Continue reading
Don’t Miss the Chance to Stay Top-of-Mind! One question we get fairly often at Haley, but actually wish we heard more, is “How do I grow my email newsletter mailing list?” Every day, new contacts are made, whether your firm takes on a new client, has a meeting with a prospect or receives new candidate… Continue reading
Want to see the latest trends in web design, email marketing, social media and direct mail in the staffing industry? In this idea-packed Lunch with Haley, we’ll show you our recent work, and we’ll tell you about the strategies behind each campaign. You will see: – The debut of our new starter designs! – The… Continue reading
One of the best parts of my job is the testing that we do with our email marketing clients. Sometimes the testing works out as we expected, sometimes we are shocked, and sometimes we learn nothing! And that’s ok, it’s all part of the testing process. Take this last test for example. We wanted to… Continue reading
The classical definition of relationship marketing is that it is a method of marketing that builds trust and positions a firm as experts by nurturing relationships with key decision makers over time. Traditionally, relationship marketing is about patience and persistence. But that “over time” thing is a problem. Most companies invest in marketing because they want… Continue reading
One of the first questions we get from a new email marketing client is, “when is the best time to send an email?” To be honest it’s really a trick question…
I just came across a really interesting and eye opening statistic… 1 in 2 email opens occurred on a mobile device during Q2 (click here for the full report) First it’s eye opening because of how quickly email users have begun to rely on their phones and tablets for email. Two years ago it was… Continue reading
There has been a lot of talk lately about Content Marketing. We’ve addressed the topic a number of times on this very blog: How Much does Content Marketing Cost, and How Would I Get Started? Content is…still…King!One of the most effective pieces of content for staffing firms is Top Candidates. While most of content marketing… Continue reading
Of all the questions we get from our Content Marketing clients, “When is the best time to send?” is easily in the Top 3. Fortunately, the answer is simple…there is no right time. Oh sure there are plenty of email and content marketing “experts”, and I use that phrase very loosely, who will tell you… Continue reading
Q: Ryan, how much does Content Marketing cost, and how would I get started? A: Thanks for asking. This is a question I’ve been hearing quite often since the webinar our CEO, David Searns, held on Content Marketing last month (if you missed the webinar, it’s archived in our Idea Lab). First, there is no… Continue reading
“Content is king!” It’s a phrase we have used for the past decade for everything from website design to email marketing. And now it’s time to use it for SEO. I just came across this great article on SEO in 2013. SEO in 2013: 7 Surprisingly Simple Factors That Will Take The Lead Not surprisingly,… Continue reading
If you are a small business owner or marketing professional and you don’t subscribe to MarketingSherpa, do it now! They are an invaluable source of tips and data for marketing professionals. Their recent study on lead generation really caught my eye. They asked nearly 2,000 marketers what lead generation tactics their company uses. Here are… Continue reading
We’ve heard a lot lately about “inbound marketing” – the catch phrase of marketing platforms like Hubspot. The premise is that if you create the right materials, customers will find you. I like the overall theory of this, but what concerns me is that people have mistaken “Inbound Marketing” as a complete strategy. The fact… Continue reading
