One of the most important things you can do from a marketing standpoint is track the success of your past marketing efforts. Testing different tactics, messages and approaches is key to determining what’s successful for your business–and where you should allocate resources for the coming year. Personally, I’m a big believer in online marketing and… Continue reading
Did you know… The average corporate email user receives 62 emails per day, not including spam? The average inbox contains 2,769 messages? Yet, despite the clutter, no other form of marketing drives a more immediate response or higher ROI. How? Download our brand new guide to find out… Breaking Through the Clutter: A Guide to… Continue reading
I wanted to share a great marketing success story from one of my clients. This client, located in Cleveland, implemented an email and social media marketing campaign with Haley Marketing about a year ago. We also recently added a blog to their website. One of the main goals of these campaigns was to drive traffic… Continue reading
Maybe it’s the fact that I’m now married or that I’m well into my 30’s but I find myself wanting to learn more as I age. I think something happens when you leave your 20’s. As much as you hate to admit it, you don’t know everything. That’s why I’ve been on a quest to… Continue reading
I love stumbling upon links like this one from the “Be Relevant! Email Marketing Blog”. They have put together a list of 50 simple but effective email marketing tips. Not only are the tips great but I also love the way they have presented them in a simple and bold way. A 50 page PDF,… Continue reading
Over the past few months we have been experimenting with some, for lack of a better word, “provocative” and “attention getting” subject lines for our client’s mailings. For example… “Before you go…” “Have you ever lied on a reference check?” “Shut up and listen???” “You’re Fired!” (ok, we even admit we were worried about this… Continue reading
From time to time I get emails from retailers that just make me laugh. Below is one of those examples… Now, I’ve been called by ladies names but only by my golfing partners when I leave a putt horribly short. And please don’t judge the fact that I’m on Chili’s mailing list. I pretty much… Continue reading
First let me say that in the 8+ years I have been at Haley Marketing, I have sat through a lot of webinars. Excluding our Lunch With Haley, I can count the number of quality webinars I’ve seen on two fingers. Today I was shocked to up that number to three. Most webinars are just… Continue reading
As a Marketing Advisor I spend a lot of time counseling my clients on the getting the best return from their email marketing programs. A big part of that is growing their (permission-based) lists. That’s why I really enjoyed this video from Inbound Marketing University with five ideas for growing your email list: – Easy… Continue reading
Oh the $1M question! The Marketing Advisors at Haley get asked this question a lot! Here is why it’s such a hard question to answer… Tuesday Afternoon Recently I attended an educational webinar on email marketing. One of the points that the presenter mentioned over and over again is that “Tuesday afternoons from 10am-2pm is… Continue reading
Many of my clients ask me the average views (open rate) and clicks (click through rate) they should expect when sending a newsletter or other mailing. I recently came across the Epsilon’s quarterly US email benchmark report for Q209. This study compiled 6.5 billion emails sent across multiple industries and 200 clients. Findings concluded that… Continue reading
Recently I read a great article in the “Get to the Point” Email Marketing newsletter from Marketing Profs about what people consider spam. A recent Epsilon survey asked 4,000 consumers to identify what types of messages they would label as spam. According to the survey, some people think an email is spam if it’s: Unwanted… Continue reading
I am often asked by my clients why some email addresses bounce. There are many different reasons why an email address will bounce. For example, the recipient’s inbox is full, he no longer works for the company, there is a problem with his server, it’s a bad email address, etc. Many third-party email solutions, such… Continue reading
In a word, ‘No!’ “Why not?,” you ask? Because, in the words of Richard King: “The same reason you and I eat out. The results are much better, and I don’t have to cleanup after wards.” I really enjoyed this post, Caution: This is NOT a DIY Project from MarketingProfs. It outlines the reasons why… Continue reading
This morning I received the latest CIO update email. The subject line was “Questioning the Value of Recruiters” which, of course, piqued my interest. The “article”, which was really a series of 7 slides, recapped highlights of a study completed by IT job board Dice.com. The presentation offered some interesting insights for technical (and other… Continue reading
I recently came across an interesting study in MarketingProfs “Get to the Point” newsletter. They wanted to see if people were more likely to click on a link labeled “Take a brief survey” or “Take a 5-minute survey”, when sending an email survey. The five minute version resulted in 8% increase in clicks, 9% increase… Continue reading
