Oh the $1M question! The Marketing Advisors at Haley get asked this question a lot! Here is why it’s such a hard question to answer… Tuesday Afternoon Recently I attended an educational webinar on email marketing. One of the points that the presenter mentioned over and over again is that “Tuesday afternoons from 10am-2pm is… Continue reading
Many of my clients ask me the average views (open rate) and clicks (click through rate) they should expect when sending a newsletter or other mailing. I recently came across the Epsilon’s quarterly US email benchmark report for Q209. This study compiled 6.5 billion emails sent across multiple industries and 200 clients. Findings concluded that… Continue reading
Recently I read a great article in the “Get to the Point” Email Marketing newsletter from Marketing Profs about what people consider spam. A recent Epsilon survey asked 4,000 consumers to identify what types of messages they would label as spam. According to the survey, some people think an email is spam if it’s: Unwanted… Continue reading
I am often asked by my clients why some email addresses bounce. There are many different reasons why an email address will bounce. For example, the recipient’s inbox is full, he no longer works for the company, there is a problem with his server, it’s a bad email address, etc. Many third-party email solutions, such… Continue reading
In a word, ‘No!’ “Why not?,” you ask? Because, in the words of Richard King: “The same reason you and I eat out. The results are much better, and I don’t have to cleanup after wards.” I really enjoyed this post, Caution: This is NOT a DIY Project from MarketingProfs. It outlines the reasons why… Continue reading
This morning I received the latest CIO update email. The subject line was “Questioning the Value of Recruiters” which, of course, piqued my interest. The “article”, which was really a series of 7 slides, recapped highlights of a study completed by IT job board Dice.com. The presentation offered some interesting insights for technical (and other… Continue reading
I recently came across an interesting study in MarketingProfs “Get to the Point” newsletter. They wanted to see if people were more likely to click on a link labeled “Take a brief survey” or “Take a 5-minute survey”, when sending an email survey. The five minute version resulted in 8% increase in clicks, 9% increase… Continue reading
If you could spend $105 to fill 19 orders would you do it? I was pleased to receive the following email from one of our clients after we sent out a simple, text based email to both their client and candidate lists, that cost $105 to put together: “Matt, Wanted to let you know that the response from the… Continue reading
Marketing through a recession is a proven business strategy for many staffing companies. It’s the reason they made it through the last time, and why they’ll hit the ground running at the end of this one. Simply, you cannot become invisible, especially when your clients aren’t hiring, because the minute someone has a hiring need,… Continue reading
“How often should I be mailing?” “How much is too much?” “I don’t want to bombard my list.” These are common questions and concerns that I hear from my clients. The answer is…well there is no right answer to this question. Most of my clients will send one to two emails per month. However, I have several… Continue reading
You’ve spent countless hours taking your email marketing campaign from concept to reality. But it won’t be worth the time spent, if it can’t be delivered. While it’s hard to ensure a 100% delivery rate, there are some things you can do to increase the chances that your emails are delivered. Get permission. The most… Continue reading
If you’ve ever had the pressure of pushing the “send” button on an email marketing campaign, you know how nerve wracking it can be. Sending out something that is not of the highest quality can be devastating to your firm. But there are several things you can do to feel confident in your next email… Continue reading
One of the goals of the Marketing Advisors for 2008 was to redesign ALL of our standard email newsletters. Let’s face it, compared to our custom newsletters, these desperately needed a new look. With the help of our creative team, we’ve just completed a full redesign of our Simple Move, 60 Second Solutions, Great Ideas,… Continue reading
