This innovative campaign was the winner in the direct mail category and the overall grand prize winner for their revenue level. The “Your Next Star” Direct Marketing Campaign is a mail and drop-off campaign designed to attract new business by targeting staffing decision makers in business/professional services, commercial real estate, healthcare and nonprofit associations in… Continue reading
Wood Personnel wanted a custom website that reflected their primary focus: the people they serve. They were determined to achieve this without falling into typical staffing company design and imagery. Their site would, aesthetically and functionally, be a leading design of the 21st century. These goals were achieved. Wood’s pleasant and calm color palette of… Continue reading
Williamsville, NY–Haley Marketing Group, the leading marketing company serving the staffing and recruiting industry, announced full integration and support of branded job postings on Google for Jobs. With over 60,000 active jobs for over 1,200 staffing firms across North America, the Haley Marketing Job Board solution is an integral part of recruiting qualified candidates for… Continue reading
Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce that they’ve been ranked number 4081 on the 2017 Inc. 5000 list of the nation’s fastest-growing, privately held companies. This is the third consecutive year the marketing firm has made the Inc…. Continue reading
People often put a lot of time and energy into writing blogs. They research the topic, choose just the right words, and make sure their categories and tags are on point. But all too often, images are an afterthought. They’ll throw any old stock photo in there or worse – skip the image entirely. Bad… Continue reading
We’ve heard it a million times this year – it’s a candidate market. And with the lowest unemployment rate since 1973, you’re facing the challenge of fighting everyone else in the industry for good candidates – let alone top hires. So, what type of marketing armor can you wear when you run head-on into the… Continue reading
Your inbox has one unread email so you open it. The content is really good so you want to quickly share it with some of your team members and you move your mouse to your email client’s forward button. That’s a bad idea! Let me tell you why. Coding emails isn’t easy. Different email clients… Continue reading
In this episode we are joined by Drew Golin from OTS Holdings who talks about the challenges of managing multiple companies under the same umbrella. We’ll also discuss… The two influential women in his life Why selling their company was the best decision they ever made How their training program helps them attract the top… Continue reading
Coffee and I go way back. Over the years, I’ve learned a few tricks on how to make my coffee taste better. There are many parts to the process, however, I’ve found that the type of coffee beans I use and how I choose to filter the brew, greatly affects the outcome. I’ve found, that… Continue reading
Let’s get right to the point. The answer is yes. Yes we do. With a giant bowl of chocolate outside of our offices well within our reach, what exactly do we go for? I have been paying attention for the past couple of weeks and it turns out that PMs are not the biggest candy… Continue reading
At some point, this Gen X Girl stopped being the kid in the office. It’s weird, because it seems like you’ve spent an entire career trying to convince your superiors that you are ready for the big time. You’ve paid your dues. You’ve put in the work. And then… Millennials. This is the point where… Continue reading
Google Jobs Is Here…and We’re Ready! On May 17, 2017, Google officially announced the launch of Google Jobs in the U.S. And it’s a game changer! What does Google Jobs mean to staffing companies? The short answer is that it means that your jobs can directly appear in search results…organically! When a job seeker searches… Continue reading
Think about some of the biggest brands in the world: picture their logos… then think about what they make you want to do. Does seeing the Coca-Cola logo make you thirsty for a cold beverage? Does the Nike logo make you think about working out? Does the Southwest Airlines logo inspire you to book a… Continue reading
Links, links everywhere and not a single click! I have designed and built many newsletters and promotional emails for clients over the last few years. So many that I lost count of the exact number long ago. These projects have ranged from the the very simple text-only option to holiday cards to the most complex… Continue reading
More than Product Demos Thank you Bullhorn. Last year, you made the decision to make ENGAGE more than a user’s conference. You made it into one of the staffing industry’s “can’t be missed” events featuring world-class thought leaders and industry experts. (And really cool demos of your latest tech!) How about a little marketing expertise?… Continue reading
Anyone can be a boss. Not everyone Dares to LEAD. Not everyone is ready for WORLD DOMINATION. Are you? Do you have vision? “Sure,” you may answer. “We have a one-year, five-year, ten-year plan.” BORING. Take those expectations you’ve set for yourself and your company and BLOW THEM UP! Incremental growth? COME ON! Why bother… Continue reading
