Haley Marketing Group recently participated in a team event to help raise money for breast cancer survivors in Western New York. The dragon boat race was a fun day of paddling in 20-man boat on the water in Buffalo, NY. The mission of Hope Chest of Buffalo is to “Paddle with a Purpose” and empower… Continue reading
We’re hiring a Senior UI Designer / Developer At Haley Marketing, we specialize in marketing for the staffing industry, and we just launched a new division focused on recruitment marketing. But unless you’re involved in the staffing industry already—or you really know our company—you might wonder what our Senior UI Designer / Developer does. While… Continue reading
For most of you, I don’t even need to mention the company name as you already know what company I am talking about. Not only is the iconic slogan celebrating 30 years this year, it is still at the heart of the Nike brand today. There is a lot of great information about the origin… Continue reading
Do I really need a new website? The one I have works and I’m still getting applications… There are several reasons you should consider creating a new website. Technology changes daily. If your website is built on technology which is now obsolete, and if you want your company to stay relevant to job seekers and… Continue reading
We have an API! (If you don’t know what an API is, here’s a great overview.) We have been using our own application programming interface internally now for a few years. Currently, the API can access most functions within the job board, talent showcase, and team members plugin. There is limited, but growing, access to… Continue reading
One API to Rule Them All At Haley Marketing Group our philosophy is simple: to make great marketing more affordable. One area our development team has invested in heavily over the past 2 years is our integration with Applicant Tracking Systems. When your jobs are presented seamlessly on your web site, fed out to aggregators… Continue reading
The most difficult part of making cold calls is actually picking up the phone and doing it. But staffing firms are doing a great job overall at getting their sales people to roll up their sleeves, smile and dial. So why are most not leveraging their salesperson’s willingness to make the call, by enabling them… Continue reading
Upping our search engine game. In June, Google announced a new way to get jobs into their organic search engine; the Indexing API for job posting URLS. This new API lets us tell Google when there is a new or updated jobs for them to re-scan, to index, and add the job to their search… Continue reading
Job Board Features To keep pace with changes in technology, job-seeker behavior and the recruiting landscape, the team at Haley Marketing has updated its Job Board software 13 times within the past 12 months. Here is an overview of the improvements they’ve made for employers and job seekers: SEO Enhancements and Google for Jobs. Improved… Continue reading
The staffing industry’s grooviest marketing team is taking to the skies…and coming live to a city near you! Meet the team set to attend over 20 staffing industry conferences this year or learn how to book our team for your next event!
GDPR is here. If you do business in the European Union, you’ve surely heard of the General Data Protection Regulation (GDPR) by now. And if you have not heard about GDPR, It is the most significant piece data protection legislation to ever come into force. The goal of GDPR is to strengthen and modernize data… Continue reading
Feedspot just released it’s updated list of Top 100 Staffing Blogs and Websites to Follow in 2018 and we ranked #15 on the list! We’re proud of this ranking, but we’re even prouder of what Feedspot’s gold badge signifies: that we consistently create top-tier content staffing and recruiting professionals want to read. What can you… Continue reading
Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce the rollout of a robust new suite of WordPress Plugins for staffing and recruiting websites. WordPress Plugin Suite Features Designed to optimize the performance of staffing websites, this collection… Continue reading
Big data. Analytics. Tracking. Analysis. It’s everywhere. From the board room to the football field, data analysis is changing how we live our day to day lives. But data analysis isn’t a new concept—it just continues to evolve. In this series of posts, I’ll explain the importance of marketing metrics for staffing companies, as well… Continue reading
Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, recently launched “Secrets of Staffing Success,” a new podcast created exclusively for the staffing industry. Featuring candid conversations with entrepreneurs and thought leaders in the staffing and recruiting industry, each episode is packed with best practices,… Continue reading
Does blogging really drive sales? Does it get more people to your website? And are those people any more likely to buy something (or in a staffing firm’s case, apply for a job)? In this series of posts, I’ll answer these questions and more, using our 2017 blogging challenge as a case study. Find out… Continue reading
