In this episode we are joined by Drew Golin from OTS Holdings who talks about the challenges of managing multiple companies under the same umbrella. We’ll also discuss… The two influential women in his life Why selling their company was the best decision they ever made How their training program helps them attract the top… Continue reading
Coffee and I go way back. Over the years, I’ve learned a few tricks on how to make my coffee taste better. There are many parts to the process, however, I’ve found that the type of coffee beans I use and how I choose to filter the brew, greatly affects the outcome. I’ve found, that… Continue reading
Let’s get right to the point. The answer is yes. Yes we do. With a giant bowl of chocolate outside of our offices well within our reach, what exactly do we go for? I have been paying attention for the past couple of weeks and it turns out that PMs are not the biggest candy… Continue reading
At some point, this Gen X Girl stopped being the kid in the office. It’s weird, because it seems like you’ve spent an entire career trying to convince your superiors that you are ready for the big time. You’ve paid your dues. You’ve put in the work. And then… Millennials. This is the point where… Continue reading
Google Jobs Is Here…and We’re Ready! On May 17, 2017, Google officially announced the launch of Google Jobs in the U.S. And it’s a game changer! What does Google Jobs mean to staffing companies? The short answer is that it means that your jobs can directly appear in search results…organically! When a job seeker searches… Continue reading
Think about some of the biggest brands in the world: picture their logos… then think about what they make you want to do. Does seeing the Coca-Cola logo make you thirsty for a cold beverage? Does the Nike logo make you think about working out? Does the Southwest Airlines logo inspire you to book a… Continue reading
Links, links everywhere and not a single click! I have designed and built many newsletters and promotional emails for clients over the last few years. So many that I lost count of the exact number long ago. These projects have ranged from the the very simple text-only option to holiday cards to the most complex… Continue reading
More than Product Demos Thank you Bullhorn. Last year, you made the decision to make ENGAGE more than a user’s conference. You made it into one of the staffing industry’s “can’t be missed” events featuring world-class thought leaders and industry experts. (And really cool demos of your latest tech!) How about a little marketing expertise?… Continue reading
Anyone can be a boss. Not everyone Dares to LEAD. Not everyone is ready for WORLD DOMINATION. Are you? Do you have vision? “Sure,” you may answer. “We have a one-year, five-year, ten-year plan.” BORING. Take those expectations you’ve set for yourself and your company and BLOW THEM UP! Incremental growth? COME ON! Why bother… Continue reading
Professional, Live-Action Video Services Haley Marketing CEO, David Searns, and 360 Visuals Executive Producer, Jonathan Weiner, are pleased to announce a strategic partnership for Haley Marketing clients. Video has become an increasingly important component of digital marketing. It drives higher levels of engagement on social media, and can be one of the most effective ways… Continue reading
This year Haley Marketing is celebrating its 20th year. This year also marks my first with Haley Marketing. When I started, I noticed one thing everyone at Haley Marketing had in common. They are all exceptional at what they do. Brought on board as a full stack developer, it was clear from the start that… Continue reading
First, lets define what these three marketing strategies are. I’ll go with Wikipedia here: Referral marketing is a method of promoting services to new customers through referrals, usually by word of mouth. Such referrals often happen spontaneously. As with most businesses, the best leads a staffing firm can generate come from referrals. They convert 30% better… Continue reading
I’m a big fan of Tim Ferriss. I regularly listen to his podcasts as he deconstructs world-class performance to try and see what makes people successful. During many of the podcasts, Tim will ask his guest “What advice would you give to your 20 or 25 year-old self?” Since this is our 20th birthday, I… Continue reading
It’s no secret that I grew up in the staffing industry. My parents started their first staffing firm in 1968. The grew and sold two different staffing firms, developed software for the staffing industry, and worked on a roll-up M&A strategy in the 1990s. As a kid growing up, dinner conversations were always about business…. Continue reading
In my last blog post, I shared 10 of my favorite “learning experiences” from my 20 years as CEO of Haley Marketing. Today, I’d like to share 10 more quick lessons…and a couple of bonuses. Hire smart people who love what they do. A passionate employee with brains and talent is priceless! Pick a niche…. Continue reading
Any email developer will tell you that developing emails can be a real pain. Due to how old some email clients are (looking at you, Outlook 2003, 2007 and 2010) or new email clients that use antiquated HTML (cough, cough, Outlook 2013, Outlook 2016 and Gmail), there are a lot of different factors that developers… Continue reading
