20 years. How can it be? Of course, when I reminisce about 1996 like it was yesterday, I just sound old! The reality is that 20 years is a LONG time, and looking back, I am amazed by how much has changed. Back then, no staffing firm had a website. No one had even dreamed… Continue reading
An avid CD buyer, I used to shop at a big box retailer, let’s call them Big Blue, with some regularity. Now, mention Big Blue to me and you’ll get an unwelcome rant about how much I hate shopping there, that I haven’t stepped foot in the store in years and how others online expound… Continue reading
You’re probably sick to death of us telling you that you need to have a social sharing strategy in place, but YOU NEED TO HAVE A SOCIAL SHARING STRATEGY IN PLACE! According to the Society for Human Resource Management, 84 percent of organizations are using social media for recruitment. And that number is increasing all… Continue reading
Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? Well…here are a few reasons: […]for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38… Continue reading
Your website is no longer confined to an 800 pixel wide by 600 pixels, and the fold is nowhere near as big of a concern as it once was. Your new website is going to be taller and wider than it has ever been before thanks to bigger screens and users becoming much more comfortable… Continue reading
Does your company use social media? Are you performing any kind of social sharing? If not, start. Now. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? Here… Continue reading
One of my favorite breweries, Ommegang has their very own RV that is traveling across New York State this week handing out their delicious beers. Great, so what does that have to do with marketing for staffing firms? I’m glad you asked! Usually when we talk about “going mobile” it’s about having a great mobile… Continue reading
What is your company brand? Can you define it? If you say “We place the best candidates, faster and for lower cost,” then stop right here – you have no brand. Nothing, at least, that sets you apart from any other staffing/recruiting firm in your area. You and your competition are making the same promises…. Continue reading
“Here’s how I am going to beat you. I’m going to outwork you. That’s it. That’s all there is to it.” — Pat Summitt, Legendary University of Tennessee Lady Vols Head Women’s Basketball Coach Emeritus Pat Summitt passed away on June 28, 2016 at the age of 64 from early onset dementia, Alzheimer’s type. When… Continue reading
FSA 2016 Summit: my first experience at a professional staffing conference. Despite my nervousness about small talk, it ended up being a fantastic opportunity to take everything in, learn and grow as both a professional and a person. I’m still not much better at small talk (that’s going to take a lot of work for me… Continue reading
On Thursday, May 19, David Searns, CEO of Haley Marketing, and Brad Smith, Haley Marketing’s Director of SEO & Social Media, will be presenting “Social is a Science!” and then showing you how to put these ideas into action at California Staffing Professionals 2016 Annual Staffing and Recruiting Conference in Indian Wells. Social is a Science –… Continue reading
For Immediate Release 5/12/2016 Williamsville, NY Haley Marketing Announces “Summer Deal” Content Marketing Package Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced a new promotion to make great content marketing even more affordable in 2016. This “Summer Deal” contains two hot offers… Continue reading
If you’re anything like me, you get a lot of emails over the course of a single day. For me, that number often reaches the triple digit mark. Those emails range from email newsletters to social media updates (shoutout to that new follower on Twitter and the five tweets that they favorited) to promotions and… Continue reading
For Immediate Release 5/3/2016 Williamsville, NY Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced the launch of their new company website. Intuitive, engaging and incredibly robust, Haley Marketing designed this site to be the industry’s best resource for ideas on staffing sales,… Continue reading
In three years working as a Social Media Advisor at Haley Marketing Group, I’ve seen a lot in the social space. I’ve seen platforms shoot up and no one really seems to know what purpose they serve…looking at you Snapchat. I’ve seen that same platform refine itself to redevelop and reframe the way marketers around… Continue reading
