Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? Well…here are a few reasons: […]for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38… Continue reading
Your website is no longer confined to an 800 pixel wide by 600 pixels, and the fold is nowhere near as big of a concern as it once was. Your new website is going to be taller and wider than it has ever been before thanks to bigger screens and users becoming much more comfortable… Continue reading
Does your company use social media? Are you performing any kind of social sharing? If not, start. Now. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? Here… Continue reading
One of my favorite breweries, Ommegang has their very own RV that is traveling across New York State this week handing out their delicious beers. Great, so what does that have to do with marketing for staffing firms? I’m glad you asked! Usually when we talk about “going mobile” it’s about having a great mobile… Continue reading
What is your company brand? Can you define it? If you say “We place the best candidates, faster and for lower cost,” then stop right here – you have no brand. Nothing, at least, that sets you apart from any other staffing/recruiting firm in your area. You and your competition are making the same promises…. Continue reading
“Here’s how I am going to beat you. I’m going to outwork you. That’s it. That’s all there is to it.” — Pat Summitt, Legendary University of Tennessee Lady Vols Head Women’s Basketball Coach Emeritus Pat Summitt passed away on June 28, 2016 at the age of 64 from early onset dementia, Alzheimer’s type. When… Continue reading
FSA 2016 Summit: my first experience at a professional staffing conference. Despite my nervousness about small talk, it ended up being a fantastic opportunity to take everything in, learn and grow as both a professional and a person. I’m still not much better at small talk (that’s going to take a lot of work for me… Continue reading
On Thursday, May 19, David Searns, CEO of Haley Marketing, and Brad Smith, Haley Marketing’s Director of SEO & Social Media, will be presenting “Social is a Science!” and then showing you how to put these ideas into action at California Staffing Professionals 2016 Annual Staffing and Recruiting Conference in Indian Wells. Social is a Science –… Continue reading
For Immediate Release 5/12/2016 Williamsville, NY Haley Marketing Announces “Summer Deal” Content Marketing Package Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced a new promotion to make great content marketing even more affordable in 2016. This “Summer Deal” contains two hot offers… Continue reading
If you’re anything like me, you get a lot of emails over the course of a single day. For me, that number often reaches the triple digit mark. Those emails range from email newsletters to social media updates (shoutout to that new follower on Twitter and the five tweets that they favorited) to promotions and… Continue reading
For Immediate Release 5/3/2016 Williamsville, NY Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced the launch of their new company website. Intuitive, engaging and incredibly robust, Haley Marketing designed this site to be the industry’s best resource for ideas on staffing sales,… Continue reading
In three years working as a Social Media Advisor at Haley Marketing Group, I’ve seen a lot in the social space. I’ve seen platforms shoot up and no one really seems to know what purpose they serve…looking at you Snapchat. I’ve seen that same platform refine itself to redevelop and reframe the way marketers around… Continue reading
For Immediate Release Buffalo Business Executive Appointed to American Staffing Association Industry Marketing Subcommittee Buffalo, NY, April 26, 2016—David Searns, CEO of Haley Marketing Group, was selected to serve on the American Staffing Association (ASA) Industry Marketing Subcommittee. ASA is the national trade association representing the $130-billion U.S. staffing, recruiting, and workforce solutions industry. The subcommittee… Continue reading
Of the 200 billion emails sent every day, nearly 84 percent are considered “spam” – and immediately disregarded with the swift click of a mouse. So, how do you beat this trend, and get your emails in front of your intended recipients, instead of buried deep down in their deleted items? Consider the following tips…. Continue reading
On Wednesday, June 15 our CEO, David Searns, will be delivering the keynote address at the Florida Staffing Association’s 2016 Staffing Industry Summit. Dare to Be Different Are you vanilla? Plain? Boring? Are you tired of employers and job seekers treating you like “all staffing companies are the same?” It’s time to think differently. It’s… Continue reading
