This year Haley Marketing is celebrating its 20th year. This year also marks my first with Haley Marketing. When I started, I noticed one thing everyone at Haley Marketing had in common. They are all exceptional at what they do. Brought on board as a full stack developer, it was clear from the start that… Continue reading
First, lets define what these three marketing strategies are. I’ll go with Wikipedia here: Referral marketing is a method of promoting services to new customers through referrals, usually by word of mouth. Such referrals often happen spontaneously. As with most businesses, the best leads a staffing firm can generate come from referrals. They convert 30% better… Continue reading
I’m a big fan of Tim Ferriss. I regularly listen to his podcasts as he deconstructs world-class performance to try and see what makes people successful. During many of the podcasts, Tim will ask his guest “What advice would you give to your 20 or 25 year-old self?” Since this is our 20th birthday, I… Continue reading
It’s no secret that I grew up in the staffing industry. My parents started their first staffing firm in 1968. The grew and sold two different staffing firms, developed software for the staffing industry, and worked on a roll-up M&A strategy in the 1990s. As a kid growing up, dinner conversations were always about business…. Continue reading
In my last blog post, I shared 10 of my favorite “learning experiences” from my 20 years as CEO of Haley Marketing. Today, I’d like to share 10 more quick lessons…and a couple of bonuses. Hire smart people who love what they do. A passionate employee with brains and talent is priceless! Pick a niche…. Continue reading
Any email developer will tell you that developing emails can be a real pain. Due to how old some email clients are (looking at you, Outlook 2003, 2007 and 2010) or new email clients that use antiquated HTML (cough, cough, Outlook 2013, Outlook 2016 and Gmail), there are a lot of different factors that developers… Continue reading
20 years. How can it be? Of course, when I reminisce about 1996 like it was yesterday, I just sound old! The reality is that 20 years is a LONG time, and looking back, I am amazed by how much has changed. Back then, no staffing firm had a website. No one had even dreamed… Continue reading
An avid CD buyer, I used to shop at a big box retailer, let’s call them Big Blue, with some regularity. Now, mention Big Blue to me and you’ll get an unwelcome rant about how much I hate shopping there, that I haven’t stepped foot in the store in years and how others online expound… Continue reading
You’re probably sick to death of us telling you that you need to have a social sharing strategy in place, but YOU NEED TO HAVE A SOCIAL SHARING STRATEGY IN PLACE! According to the Society for Human Resource Management, 84 percent of organizations are using social media for recruitment. And that number is increasing all… Continue reading
Email marketing is dead. Nobody likes getting emails anymore. Why spend your valuable marketing budget on sending something that will end up in a spam filter? Well…here are a few reasons: […]for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38… Continue reading
Your website is no longer confined to an 800 pixel wide by 600 pixels, and the fold is nowhere near as big of a concern as it once was. Your new website is going to be taller and wider than it has ever been before thanks to bigger screens and users becoming much more comfortable… Continue reading
Does your company use social media? Are you performing any kind of social sharing? If not, start. Now. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? Here… Continue reading
One of my favorite breweries, Ommegang has their very own RV that is traveling across New York State this week handing out their delicious beers. Great, so what does that have to do with marketing for staffing firms? I’m glad you asked! Usually when we talk about “going mobile” it’s about having a great mobile… Continue reading
What is your company brand? Can you define it? If you say “We place the best candidates, faster and for lower cost,” then stop right here – you have no brand. Nothing, at least, that sets you apart from any other staffing/recruiting firm in your area. You and your competition are making the same promises…. Continue reading
“Here’s how I am going to beat you. I’m going to outwork you. That’s it. That’s all there is to it.” — Pat Summitt, Legendary University of Tennessee Lady Vols Head Women’s Basketball Coach Emeritus Pat Summitt passed away on June 28, 2016 at the age of 64 from early onset dementia, Alzheimer’s type. When… Continue reading
FSA 2016 Summit: my first experience at a professional staffing conference. Despite my nervousness about small talk, it ended up being a fantastic opportunity to take everything in, learn and grow as both a professional and a person. I’m still not much better at small talk (that’s going to take a lot of work for me… Continue reading
