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Category: Haley News

Haley Marketing CEO David Searns Appointed to American Staffing Association Industry Marketing Subcommittee

For Immediate Release Buffalo Business Executive Appointed to American Staffing Association Industry Marketing Subcommittee Buffalo, NY, April 26, 2016—David Searns, CEO of Haley Marketing Group, was selected to serve on the American Staffing Association (ASA) Industry Marketing Subcommittee. ASA is the national trade association representing the $130-billion U.S. staffing, recruiting, and workforce solutions industry. The subcommittee… Continue reading

Want People to Read Your Emails? Use These Tips.

by Mackenzie Froese

Of the 200 billion emails sent every day, nearly 84 percent are considered “spam” – and immediately disregarded with the swift click of a mouse. So, how do you beat this trend, and get your emails in front of your intended recipients, instead of buried deep down in their deleted items? Consider the following tips…. Continue reading

Haley Marketing CEO to Speak at FSA

On Wednesday, June 15 our CEO, David Searns, will be delivering the keynote address at the Florida Staffing Association’s 2016 Staffing Industry Summit. Dare to Be Different Are you vanilla? Plain? Boring? Are you tired of employers and job seekers treating you like “all staffing companies are the same?” It’s time to think differently. It’s… Continue reading

What’s in a Staffing Website?

by Mackenzie Froese

Your website is often the first impression your company makes on potential clients and candidates. What does yours say? Does it scream “I paid for this in 2001 and haven’t updated it since!” or “My cousin built this for half the price of a regular site, who cares if half the buttons don’t work?!” If… Continue reading

Why Should Your Staffing Firm Have a Blog?

by Mackenzie Froese

The question seems easy enough to answer, but when you think about it, there’s a lot to understand. Sure, having a blog is a quick and easy way to throw information up on your site, publish stories of interest about your company’s goings-on – but what is a blog actually good for? Consider these benefits… Continue reading

Staffing Webinar: Lessons from the 2016 Executive Forum

The Executive Forum is one of the premier events in the Staffing Industry. It’s where you get to learn about the top trends affecting our industry and the strategies being used by both big and small staffing firms. Once again, Haley Marketing attended the Executive Forum, and in this one-hour presentation, we share as much… Continue reading

2016 Executive Forum Hackathon Winners

by David Searns

Back to the future? The 2016 Staffing Industry Executive Forum has come and gone, and as usual it was terrific! Awesome content, exceptional networking, and this year, a fantastic venue (not to mention four days escape from snow and cold!). Did you miss this year’s Executive Forum? Don’t miss our recap webinar March 10. Reserve… Continue reading

We’re celebrating our 20th birthday with savings for you!

Did you know that 2016 marks the start of Haley Marketing’s 20th year in business? For the past 20 years, the secret to our success has been finding ways to make world-class marketing more affordable. So to celebrate our 20th birthday, we’re Introducing our 2016 Marketing Bundles. – The Sales Lead Generation Bundle – The Recruiting-Plus Bundle… Continue reading

5 Steps for Differentiating Your Staffing Firm

by Mackenzie Froese

Having trouble differentiating your firm from the 20 other staffing and recruiting firms in your market? Discouraged by trying to compete with the massive multinational agencies who dominate the search engines? Haven’t had a Facebook “like” since 2015? Don’t give up! There are some pretty easy-to-implement marketing initiatives that can help your staffing firm stand… Continue reading

Staffing Webinar: Ten Tactical Tips To Boost Sales Performance

Roll up your sleeves and get ready for an action-packed webinar filled with content-rich nuggets of gold. In this webinar, you will learn ten tactical ideas that can take your sales to your peak level. If you manage a team of sales people or recruiters, then you need to listen to this webinar. Attendees to… Continue reading

Can Just a “Perceived” Economic Shift Impact Staffing?

by Linda Sorrells-Smith

It’s no surprise to you if working in the staffing industry, that even a perceived shift in the economy can have a significant impact on your staffing business. These shifts can impact not only your day-to-day operations, but also sometimes how candidates and clients see your role with them as a recruiter or staffing company…. Continue reading

Staffing’s Biggest Content Marketing Challenges

by Mackenzie Froese

Content marketing continues to reign as king in 2016. We have seen these marketing strategies grow from simple one-off emails to full-blown inbound marketing strategies, complete with email, social media sharing, video creation, webinars, and strategic follow-up … you know, like our HaleyMail service! But with a new year comes new content marketing challenges for… Continue reading

How Much Is Your Time Worth?

by Todd Lewandowski

Take a minute to think about this question…how much is your time worth? If you had to figure out YOUR hourly rate what would it be? Now think about all the things that you need to do everyday…reference checking…interviewing…sales calls…putting out fires. Where does marketing fall on that list? Usually it’s near the bottom. And… Continue reading

How Does Good Design Impact Your Staffing Company’s Marketing Efforts?

by Linda Sorrells-Smith

When clients or candidates encounter your company online, or on social media for the first time, does your overall company image they see make them want to convert? Consider that the human brain processes visuals much faster than text. That initial viewing of visual elements – the design – including color, contrast, typography and motion –… Continue reading

Why do you even need a marketing strategy?

by Linda Sorrells-Smith

Where is your company going and how will you get there? A marketing strategy creates a roadmap for where you are going and how you will get there. It is a long-term plan that sets goals and objectives for your staffing company along the way. This is essentially the key to grow your staffing company…. Continue reading

Ask Haley Blog

Category: Haley News

Haley Marketing CEO David Searns Appointed to American Staffing Association Industry Marketing Subcommittee

Want People to Read Your Emails? Use These Tips.

Haley Marketing CEO to Speak at FSA

What’s in a Staffing Website?

Why Should Your Staffing Firm Have a Blog?

Staffing Webinar: Lessons from the 2016 Executive Forum

2016 Executive Forum Hackathon Winners

We’re celebrating our 20th birthday with savings for you!

5 Steps for Differentiating Your Staffing Firm

Staffing Webinar: Ten Tactical Tips To Boost Sales Performance

Can Just a “Perceived” Economic Shift Impact Staffing?

Staffing’s Biggest Content Marketing Challenges

How Does Good Design Impact Your Staffing Company’s Marketing Efforts?

Why do you even need a marketing strategy?

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