You’ve noticed it on your company social media profiles. You put together a social update. You proofread it, used one of the top social media tools to create a visual, clicked publish only to notice an hour or two later that the post was seen be an extremely small percentage of your followers, and received little… Continue reading
The question seems easy enough to answer, but when you think about it, there’s a lot to understand. Sure, having a blog is a quick and easy way to throw information up on your site, publish stories of interest about your company’s goings-on – but what is a blog actually good for? Consider these benefits… Continue reading
The Executive Forum is one of the premier events in the Staffing Industry. It’s where you get to learn about the top trends affecting our industry and the strategies being used by both big and small staffing firms. Once again, Haley Marketing attended the Executive Forum, and in this one-hour presentation, we share as much… Continue reading
Back to the future? The 2016 Staffing Industry Executive Forum has come and gone, and as usual it was terrific! Awesome content, exceptional networking, and this year, a fantastic venue (not to mention four days escape from snow and cold!). Did you miss this year’s Executive Forum? Don’t miss our recap webinar March 10. Reserve… Continue reading
Did you know that 2016 marks the start of Haley Marketing’s 20th year in business? For the past 20 years, the secret to our success has been finding ways to make world-class marketing more affordable. So to celebrate our 20th birthday, we’re Introducing our 2016 Marketing Bundles. – The Sales Lead Generation Bundle – The Recruiting-Plus Bundle… Continue reading
Having trouble differentiating your firm from the 20 other staffing and recruiting firms in your market? Discouraged by trying to compete with the massive multinational agencies who dominate the search engines? Haven’t had a Facebook “like” since 2015? Don’t give up! There are some pretty easy-to-implement marketing initiatives that can help your staffing firm stand… Continue reading
Roll up your sleeves and get ready for an action-packed webinar filled with content-rich nuggets of gold. In this webinar, you will learn ten tactical ideas that can take your sales to your peak level. If you manage a team of sales people or recruiters, then you need to listen to this webinar. Attendees to… Continue reading
It’s no surprise to you if working in the staffing industry, that even a perceived shift in the economy can have a significant impact on your staffing business. These shifts can impact not only your day-to-day operations, but also sometimes how candidates and clients see your role with them as a recruiter or staffing company…. Continue reading
Content marketing continues to reign as king in 2016. We have seen these marketing strategies grow from simple one-off emails to full-blown inbound marketing strategies, complete with email, social media sharing, video creation, webinars, and strategic follow-up … you know, like our HaleyMail service! But with a new year comes new content marketing challenges for… Continue reading
Take a minute to think about this question…how much is your time worth? If you had to figure out YOUR hourly rate what would it be? Now think about all the things that you need to do everyday…reference checking…interviewing…sales calls…putting out fires. Where does marketing fall on that list? Usually it’s near the bottom. And… Continue reading
When clients or candidates encounter your company online, or on social media for the first time, does your overall company image they see make them want to convert? Consider that the human brain processes visuals much faster than text. That initial viewing of visual elements – the design – including color, contrast, typography and motion –… Continue reading
Where is your company going and how will you get there? A marketing strategy creates a roadmap for where you are going and how you will get there. It is a long-term plan that sets goals and objectives for your staffing company along the way. This is essentially the key to grow your staffing company…. Continue reading
Developing a 2016 content calendar starts with… well… looking at a calendar. And, while it’s easy to say “I want to publish a blog every Tuesday this year,” coming up with 52 ideas for topics can be somewhat challenging… even for content marketers who focus day after day on building content strategies. Looking at… Continue reading
Haley Marketing Group encourages our clients to maintain a mix of both digital and print marketing solutions. Believe it or not, there isn’t a one-size-fits-all solution. There are many variables to consider, such as: Who are you trying to reach? Decide if you need to reach candidates or clients. If you are trying to reach candidates,… Continue reading
It’s a great question. Certainly digital media has changed the landscape of marketing – especially in the last ten years. With email marketing, search engine optimization, and all the different social media outlets, it’s easy to jump to the conclusion that print is no longer relevant. However, this is simply not the case. Print is… Continue reading
For Immediate Release 11/13/2015 Williamsville, NY Haley Marketing’s Latest “Staffing Works” Free, Shareable Marketing Content Available Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced that their latest free marketing graphics and articles are available for download. Designed to help promote the value… Continue reading
