Everybody knows the importance of standout customer service. Companies that continually strive to go above and beyond in their customer service efforts – Zappos, Amazon, Apple, Trader Joe’s, UPS – are continually rewarded with happy, satisfied customers. And, as we all know, happy, satisfied customers are the best way to create long-lasting relationships with continual… Continue reading
This post will feed off of a recent blog post written by my co-worker, Brad: 5 Business Lessons I Learned in Disney World. Coincidentally, Brad went to Disney World one week, and I took a trip to Universal Studios the following week. Both mega-theme parks are located in Orlando, FL, and visited by millions of people… Continue reading
We all know what a hashtag is; the little pound sign that gathers a feed of other messages also incorporating the same hashtag. #Boring #Overused #Hashtag And while this social media tool has overtaken current culture (see: Jimmy Fallon’s Hashtag Video and Couple Names their Firstborn “Hashtag”), it actually is a valuable tool in marketing… Continue reading
The perfect mailing list is an underrated and often overlooked aspect of your marketing efforts. But consider this; is sending an email to an uninterested audience, invalid email addresses, or businesses who have never heard of you before any better than shouting into the void? It’s actually worse – it’s not helping, and it’s costing… Continue reading
So you’re thinking of starting a company newsletter – or maybe you currently have one. Great! You’re already on board with the preferred channel of communication for most business professionals. You know that getting in someone’s inbox is the key to getting in front of their face, since most people are glued to their computer… Continue reading
This year, many companies predicted that content marketing would flourish, with companies spending more effort, time and dollars on campaigns than ever before. And this is backed by a Contently report, which shows the data behind 50 percent of B2C marketers planning to increase their budgets this year. “Content marketing has become the most commercially… Continue reading
We tell our clients and audiences all the time, “get out there and share your high-quality original content!” But the response comes back sometimes in the form of a question. “What is high-quality content?” Fair question! Content is anything of value that your company produces to keep its audience engaged. Some examples include: the list… Continue reading
We often promote blogging to clients – it’s great for SEO, driving traffic to your site, and a key resource for educating site visitors. But what is it exactly about a blog post that magically turns your website into a wealth of staffing knowledge and advice? Here are the key components to a great blog… Continue reading
Personally, I couldn’t agree more. You can buy all the publicity your budget allows, hire the top people in your industry, and try to pull out every tactic in the book – but none of these maneuvers will help your business thrive the way that making it an educator will. Why would a business want… Continue reading
The first 100 days was a term applied to the start of the presidency of Franklin D. Roosevelt and seems to apply to each future president. Whenever starting at a new position (whether it’s as President of the United States or on as a social media marketing advisor here at Haley Marketing Group), the beginning… Continue reading
Content marketing is a fast-paced and ever-changing field, but sometimes that best advice for our practices and customer service lie well within the past. One piece of advice that struck me recently was this quote from Maya Angelou: It seems counterintuitive for a marketing company…why would we ever want someone to forget what we did… Continue reading
My nine-year-old daughter just asked me if I made any New Year’s “revolutions” yet. I corrected her and then I smiled – because those cute little language slip-ups are few and far between now that she is such a grown up fourth grader. However, I think I like the word ’revolution’ better. Resolution sounds so… Continue reading
That frantic time between turkey dinners and New Year’s horns goes by in one quick flash every year. One second you’re looking up pumpkin pie recipes, and the next you’re cleaning glitter and confetti out of every inch of your holiday best. With so much happening in such a small span of time, making the… Continue reading
Words you might not expect to hear at the office, but surprisingly good advice. That’s not to say that you should kick your shoes off and spend eight hours “liking” pictures of cats in funny outfits (though if that’s a job somewhere, sign me up), but utilizing your workforce as social media ambassadors can have… Continue reading
We posed this simple question to the people here at Haley Marketing. Our responses ranged from the typical to the downright silly, but one thing’s clear – we have so much for which to give thanks. So, before everybody rushes headlong into a week (yes, it’s a week now) of Black Friday shopping, we wanted… Continue reading
This is the second of my “intro to content marketing” blog posts. If you missed part 1, check it out our advice on why staffing firms need to be content marketers How to Create a Content Marketing Campaign Okay, so you’re convinced that you want to use education as a tool to create awareness, open… Continue reading
