It’s trade show season. That time between September and November when nearly every association holds their annual events. In staffing and recruiting, trade shows (and job fairs) can be one of your most valuable marketing tools…if you leverage them effectively. That said, let’s go over the most common conference marketing blunders we see. Top Five… Continue reading
You’ve decided that you need a staffing brochure. You’ve chosen the right delivery vehicle for your content. But there’s one more thing you must do to ensure your collateral project is a success: Don’t cheap out. Honestly, you’re better off with no brochure than one that is poorly done. Your brochure is a selling document,… Continue reading
Does your staffing firm REALLY need a brochure? The question is pretty straightforward, but finding the right answer is a bit more complex. In my first post in this series, I explained how to determine if a brochure is the right tool to help you close more sales – or if it’s just a waste… Continue reading
Does your staffing firm really need a brochure? Nearly every staffing company has some sort of brochure – so so they must be beneficial…right? Too often the answer is “no.” Unfortunately, most brochures aren’t worth much more than the paper they’re printed on. They do little to educate prospects, build credibility or advance sales efforts…. Continue reading
A great-looking staffing website is one thing; a high-performing staffing website is quite another. Can you have both? Absolutely! In fact, I’ve written a bevy of posts to help you get the most from your site: Website Design Posts: Improving Your Customers’ Website User Experience Designing a Killer Mobile Site Maximize Staffing Website Conversions Website… Continue reading
You may have a great-looking staffing website. But if you don’t get the right kinds of visitors – and keep them coming back – your site isn’t doing everything it should for you. Analytics prove that repeat website visitors are twice as likely as new visitors to take an action on your website. So in… Continue reading
Your staffing website may look amazing. But if you don’t get the right kinds of visitors, it won’t deliver the results you want. How can you make sure your site gets found by your target employers and job seekers? In this 4-part series, I share ways to increase your staffing website’s ROI with great “promotion.”… Continue reading
Your staffing website may look great, offer a great customer experience and contain powerful calls-to-action that drive response. But if you don’t promote it correctly? That’s like getting dressed to the nines, just to wander around your own house. Even the most beautiful, intuitive, well-written website can’t do its job if nobody finds it. So… Continue reading
Your staffing website may look great, offer a great customer experience and contain powerful calls-to-action that drive response. But if it’s boring or sends the wrong message? You’ll send visitors (especially busy job seekers) running for the hills. How can you convince them to stick around and ultimately reach out to your staffing firm? In… Continue reading
Your staffing website may look great, offer a great customer experience and contain powerful calls-to-action that drive response. But if it’s boring or sends the wrong message? You’ll send visitors running for the hills. In a time when human attention spans have become shorter than a goldfish’s, how can you convince a site visitor to… Continue reading
Your website is an indispensable marketing, sales, recruiting and client support tool. With the right design, content and promotion (i.e., via SEO, PPC and social media), your staffing website can help you connect with, engage and convert site visitors into clients and candidates. Is your website doing everything it should for your staffing firm? The… Continue reading
Is your website working as hard – and smart – as it should for you? With the right design, content and promotion, a staffing website can create tremendous opportunities to connect with, engage and convert site visitors into clients and candidates. With technology continually evolving and customer expectations on the rise, how can you… Continue reading
More employers and job seekers will visit your website in a year, just on a mobile device, than you will talk to in your lifetime. Let that sink in for a minute. Your website is vital to your business in areas like marketing, sales, recruiting and client support. With the right design, content and promotion… Continue reading
Returning visitors to your job board are 2x more likely to apply to a job than a first-time visitor. Why does that information matter to you? Well, it means that you need to focus more effort on herding candidates back to your website. The problem? Traditional recruiting tactics focus on new job applicants, not return… Continue reading
Your website is often the first impression your company makes on potential clients and candidates. What does yours say? Does it scream “I paid for this in 2001 and haven’t updated it since!” or “My cousin built this for half the price of a regular site, who cares if half the buttons don’t work?!” If… Continue reading
Commercials are a facet of the advertising industry we’ve all been inundated with. They try to capture our eight-second attention span with something flashy, catchy, or interesting that will linger with us. And while I usually have the luxury of fast forwarding through the intrusions on my Sunday evening viewing habits, several commercials have caught… Continue reading
