Words you might not expect to hear at the office, but surprisingly good advice. That’s not to say that you should kick your shoes off and spend eight hours “liking” pictures of cats in funny outfits (though if that’s a job somewhere, sign me up), but utilizing your workforce as social media ambassadors can have… Continue reading
We posed this simple question to the people here at Haley Marketing. Our responses ranged from the typical to the downright silly, but one thing’s clear – we have so much for which to give thanks. So, before everybody rushes headlong into a week (yes, it’s a week now) of Black Friday shopping, we wanted… Continue reading
This is the second of my “intro to content marketing” blog posts. If you missed part 1, check it out our advice on why staffing firms need to be content marketers How to Create a Content Marketing Campaign Okay, so you’re convinced that you want to use education as a tool to create awareness, open… Continue reading
If you sell staffing services for a living, you know how competitive this business is. You probably hear “XYZ Staffing will do it for less” at least once a week. You’re being forced to take orders from VMS systems. And you may even be negotiating with purchasing professionals–as if staffing was a pure commodity. So… Continue reading
First impressions Your site should instantly tell people what you do…and convey a strong image about your firm. What message do you want to convey? Positioning Your design and content should clearly illustrate the things that make your firm special. How will your site differentiate you from the competition? Credibility Your website should prove both… Continue reading
Social media? Inbound marketing? Mobile? Or are cold calls still the best way to sell staffing??? With all the hype about the latest and greatest marketing tools, and newest ways to use social media, you might feel overwhelmed. So what really works? For recruiting Our clients are finding the best results from: SEO optimized job… Continue reading
Does it INSTANTLY tell people what you do? Does it send a STRONG message about your company? Does it send THE RIGHT message about your company? Does it COMPEL visitors to take action? Is it EASY to navigate? Does it RANK highly with search engines? Does it ATTRACT quality clients and candidates? Does it allow… Continue reading
