This year, many companies predicted that content marketing would flourish, with companies spending more effort, time and dollars on campaigns than ever before. And this is backed by a Contently report, which shows the data behind 50 percent of B2C marketers planning to increase their budgets this year. “Content marketing has become the most commercially… Continue reading
As a marketer, I’m always trying to do two things: 1. Get my message and point across in as few words as possible.2. Improve response and engagement rates. After reading a new study released by Implisit, I just might rethink #1 on my list! In this study, they looked at a whopping 250,000 sales… Continue reading
Every year, CareerBuilder conducts a representative survey of US-based hiring and human resource managers to get a feeling for social media’s uses in recruitment and hiring. This year, CareerBuilder surveyed over 2,000 full-time HR and hiring managers, from February to March, to gather some interesting results about how they research job candidates, which industries use… Continue reading
Do infographics have any impact at all? Here’s a quick infographic to help you decide if you should include them in your marketing mix. Good visual storytelling requires a strategy and business objectives that identify the appropriate social media outlets to use to engage your audience. Contact Haley Marketing Group to develop a solid strategy,… Continue reading
If you’re like me and graduated from college just before or during the last major recession, you will no doubt remember just how difficult it was for either you or many of your friends to find a job. Don’t remember when that was? Below is the American Staffing Association’s Staffing Index data to illustrate it:It… Continue reading
The talent shortage in the staffing industry has been looming for some time now. The recession of 2008, some seven years ago now, created a market in which staffing companies were spoiled for choice. Fast-forward to the present and staffing companies are struggling to fill open positions with qualified candidates. In fact, nearly half of… Continue reading
We understand how frustrating it can be when you realize you don’t have access to your company’s social media pages. If these pages exist – you never want to create a duplicate page – you need to gain access to them. While there are no shortcuts to gaining access to these pages, we’re always happy… Continue reading
Don’t Miss the Chance to Stay Top-of-Mind! One question we get fairly often at Haley, but actually wish we heard more, is “How do I grow my email newsletter mailing list?” Every day, new contacts are made, whether your firm takes on a new client, has a meeting with a prospect or receives new candidate… Continue reading
When a staffing client has a problem, the way you resolve that problem critically impacts their willingness to do business with you in the future. And as I’ve said before, social media and review websites only amplify the effect, “rippling” throughout your existing and potential customer base. In other words, your staffing customer service has… Continue reading
One of the first questions we get from a new email marketing client is, “when is the best time to send an email?” To be honest it’s really a trick question…
Mobile traffic is increasing exponentially and is on pace to surpass fixed Internet access by the end of 2014. This infographic highlights some very interesting statistics on mobile and it’s influence on recruiting staffing. Please feel free to share this on your own website.
DotComInfoWay.com recently released an Infographic on digital marketing trends for 2013 and beyond. Here are a few of the highlights: Mobile traffic exploding and you need to embrace it!– It’s expected that by 2015, mobile traffic will outpace traffic from PCs– If your business is local, you need a strong mobile presence. 30% of all… Continue reading
Social media is a great tool for building and nurturing relationships with your prospects, clients, and candidates. What you post on your social media pages can support your traditional marketing efforts, build rapport with your audience, provide an outlet to discuss industry news, and can provide a glimpse into your company’s culture. But what if… Continue reading
If you would like to learn more about our blogging program please contact Haley Marketing Group today!
Do you recruit in the healthcare space? Want to drive more traffic to your website, recruit better candidates and catch the attention of healthcare administrators? Then you need to provide something of value. A great way to do that is to share great content on your website through a blog. Here’s a recent case study… Continue reading