Looking for innovative ways to sell your sevices these days? How about co-opetition? While certainly not a new concept, the idea of cooperating with your competitors for mutual gain is not one that is widely used in our industry. But today, you need every advantage you can get, and working with your competitors may prove… Continue reading
Category: Marketing Tips
From Walmart to Rodeo Drive there are literally hundreds of brands of jeans. It is in fact an $11 billion industry. Given the variety, there is really no greater commodity product. So how do you decide which brand to buy, how much to spend? It is as much an emotional decision (how they make you feel) as… Continue reading
I had a great conversation today with Eric Gregg, CEO of the Inavero Institute for Service Research. Eric’s firm conducted a major study of staffing buyers to uncover some of the reasons why and how employers buy staffing services. Among the findings was that those employers who were involved in multiple relationship-building activities (monthly contact,… Continue reading
I wanted to share this quick story about how the NJ Nets (a basketball team in the NBA) are using the down economy to grow their fan base and help their sponsors with recruiting.
An excellent article and, even better, a quick read: 6 Ways to Maximize Your Marketing in a Down Economy by Dan Wilson, MarketDifference Communications Group If you’re not sure how to spend your marketing dollars, or even if you should spend marketing dollars in our shaky economic times, make sure you spend three minutes reading… Continue reading
Last week, I had the honor of speaking at the NJSA conference. I taught 3 workshops (Website ROI, online marketing, differentiating your staffing firm), and as always happens, the teacher ends up becoming the student. So what did I learn? Here are just a few lessons: Recruiters get Web 2.0 marketing. If you want to… Continue reading
Staffing World 2008 was quite a success! I was able to participate in a lot of great conversations, hear a lot of great speakers, and get a real feeling for what staffing companies are seeing in the market right now. The best way that I could think of to share my experience was to give… Continue reading
What’s it like to look for temporary work? To be blunt, it sucks. Think about what we make candidates do. There’s telephone prescreens, application forms, interviews, assessment tests, reference checks, background checks and in some cases drug screening. The process can take as long as 3 hours! And if that wasn’t bad enough, reception areas… Continue reading
Recently, I had a rare treat. Because most of our clients are small to mid-sized staffing and search firms across the U.S. and Canada, we usually do all our work remotely. Three of us had the chance to visit a nearby client, and what a great experience it was. Working with people who are 5… Continue reading
I had an interesting discussion with a member of the Staff Digest forum on the challenge of differentiating a staffing firm. To make a long series of posts short, this firm was first to market their hospitality staffing services in their local market. They successfully grew their services by providing great service. And just a… Continue reading
What are other firms doing to market to HR professionals? You can find the answers in Trends in HR Marketing, Forays into Marketing 2.0 and PR 2.0 developed by HR Marketer, which you can dowload for free from the above link. This article reviewed the impact of “Marketing 2.0 and PR 2.0” on HR marketing,… Continue reading
I was doing some quick research on the future of marketing, and I came across a facinating (and likely dead on) analysis of trends in the field of marketing. If you’re serious about engaging clients and candidates (and getting them to seek you out), invest 5 minutes to review this article from author and consultant… Continue reading
David, you should create a blog.
David, I really think you should be blogging.
David, what in the hell are you waiting for?
Yes, I’ve been encouraged, not so gently, to start a blog. Why? Because I’m a bit of a marketing geek (okay, maybe more than a bit), and I’m really passionate about finding new and better ways for staffing and search firms to market their services.
And that’s exactly the point of this blog.
I’m hoping to make this an interactive forum for exchanging ideas, best practices, and crazy random thoughts on how to make marketing work better for staffing and search firms.