Friday, June 2, was National Donut Day. I picked up donuts for my office and luckily, I called the night before, because there was a 30-minute wait just to get to the counter at Paula’s Donuts, arguably the best donuts in Western New York. Even a local news station was covering that Paula’s location! Being… Continue reading
You may be familiar with the policy where UPS saved millions of dollars by essentially eliminating the left-hand turn for their truck drivers. While this often means they’re not taking the shortest or most direct route, the decision has saved fuel, reduced waiting time and reduced the chances of accidents. According to CNN, the results… Continue reading
I always get the question “when someone does a search for local staffing companies, how can I get my company on the map?” While there are a number of factors that go into it, the most important is to make sure your listing is updated and claimed! These listings, also referred to as business citations,… Continue reading
In our first PPC Monday blog, we talked about different types of online advertising. This post will dig into specific terms used during an online advertising campaign. Impressions Quite simply, this is the number of times your ads were seen. It doesn’t measure the unique number of people who saw your ad but the number… Continue reading
You’ve identified your audience. Defined your expertise. And now you’re ready to begin your nurture marketing program. [cue the crickets] Not sure what kind of content will help you build business relationships? Keep reading! In this final installment of my nurture marketing post series, I explain exactly what you need to do to make your… Continue reading
After looking at some broader range PPC concepts during the first three weeks of the PPC Monday series, this week’s post is going to explore a Google Remarketing campaign. What Is Remarketing Again? A quick refresher because you know what it is. Remarketing is an online advertising technique to have your ads appear in front… Continue reading
Staffing is rarely a one-call close. It takes several touches across multiple channels of communication before a great prospect turns into a great client. Thankfully, nurture marketing can help ensure your firm is always in the “right place” (i.e., the top of your client’s mind), so that when they have a need, yours is the… Continue reading
When was the last time someone answered your call with, “Yes absolutely, I will buy your staffing services!” without even hearing your pitch? I’m willing to guess your answer was, “never.” We all know that staffing is rarely a one-call close. It takes several touches across multiple channels of communication before a great prospect turns… Continue reading
Want more employers to contact you? Need to get more qualified candidates to register? It’s not hard if you have a plan – and that’s exactly what you’ll find below. Today, I’m publishing the second in a series of blog posts packed with practical tips to help you dramatically increase your website traffic and inbound… Continue reading
Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort. –Charles J. Givens Are you thinking about developing a new website, but are unsure how you will be able to keep the project moving with all the… Continue reading
Need more candidates? Or maybe you want more employers contacting you? It’s not hard if you have a plan – and that’s exactly what you’ll find in this series of posts. Today, I’m publishing the first of 3 installments, each of which will help you create a dynamic sales engine that dramatically increases your website… Continue reading
SEO is a long game. A very long game. There’s a lot at stake for Google, so they do everything in their power to ensure only the best websites and pages make the top results. If the top results were filled with spam and low-quality content, Google’s user base would slowly disappear. Not long after,… Continue reading
10x Thinking…and the Staffing Industry Autonomous transportation. Eradicating cancer. Privatizing space. Low-cost clean energy. Extending human life by 30 to 50 years. What do these things have in common? Just a few years ago, they were all science fiction. Today, they are happening. At Staffing World 2016, I had the privilege of seeing Dr. Peter… Continue reading
I hope you had a great holiday and a Happy New Year! I wanted to pass along a few marketing thoughts to kick off the new year. In case you were looking for some New Year’s Resolutions for your marketing efforts, here are a few to try out… Build Your Contact List – One of the… Continue reading
Earlier this year, we surveyed over 500 staffing professionals to answer one simple question: In recruiting, sales and marketing, what works best? Today, I’m continuing our series of posts that breaks down the data we collected and provides practical strategies to improve your marketing ROI. If you missed any of the earlier posts, here are… Continue reading
Earlier this year, we conducted a Sales, Marketing & Recruiting Survey with over 500 staffing industry professionals. Our goal was to answer one simple question: What works best in recruiting, sales and marketing? Today, I’m continuing my series of posts dedicated to our survey results, by sharing smart strategies to improve your marketing ROI. If… Continue reading
