When was the last time someone answered your call with, “Yes absolutely, I will buy your staffing services!” without even hearing your pitch? I’m willing to guess your answer was, “never.” We all know that staffing is rarely a one-call close. It takes several touches across multiple channels of communication before a great prospect turns… Continue reading
Want more employers to contact you? Need to get more qualified candidates to register? It’s not hard if you have a plan – and that’s exactly what you’ll find below. Today, I’m publishing the second in a series of blog posts packed with practical tips to help you dramatically increase your website traffic and inbound… Continue reading
Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort. –Charles J. Givens Are you thinking about developing a new website, but are unsure how you will be able to keep the project moving with all the… Continue reading
Need more candidates? Or maybe you want more employers contacting you? It’s not hard if you have a plan – and that’s exactly what you’ll find in this series of posts. Today, I’m publishing the first of 3 installments, each of which will help you create a dynamic sales engine that dramatically increases your website… Continue reading
SEO is a long game. A very long game. There’s a lot at stake for Google, so they do everything in their power to ensure only the best websites and pages make the top results. If the top results were filled with spam and low-quality content, Google’s user base would slowly disappear. Not long after,… Continue reading
10x Thinking…and the Staffing Industry Autonomous transportation. Eradicating cancer. Privatizing space. Low-cost clean energy. Extending human life by 30 to 50 years. What do these things have in common? Just a few years ago, they were all science fiction. Today, they are happening. At Staffing World 2016, I had the privilege of seeing Dr. Peter… Continue reading
I hope you had a great holiday and a Happy New Year! I wanted to pass along a few marketing thoughts to kick off the new year. In case you were looking for some New Year’s Resolutions for your marketing efforts, here are a few to try out… Build Your Contact List – One of the… Continue reading
Earlier this year, we surveyed over 500 staffing professionals to answer one simple question: In recruiting, sales and marketing, what works best? Today, I’m continuing our series of posts that breaks down the data we collected and provides practical strategies to improve your marketing ROI. If you missed any of the earlier posts, here are… Continue reading
Earlier this year, we conducted a Sales, Marketing & Recruiting Survey with over 500 staffing industry professionals. Our goal was to answer one simple question: What works best in recruiting, sales and marketing? Today, I’m continuing my series of posts dedicated to our survey results, by sharing smart strategies to improve your marketing ROI. If… Continue reading
In an industry crowded with competitors, what’s the best way to stand out, stay top-of-mind and sell more? That’s exactly what we set out to discover with our 2016 nationwide survey of nearly 500 staffing professionals. For the past several weeks, I’ve been publishing a series of posts that analyzes the survey data and provides… Continue reading
Want to turn your website into a staffing ATM? With the right approach, your site can generate job orders and placements day in and day out! In this idea-packed presentation from the Colorado Staffing Association Annual Conference, Brad Bialy, Social Media Marketing Advisor, will show you the most important “must-haves” for an effective staffing and… Continue reading
No doubt you’ve seen the headlines regarding Apple’s big iPhone 7 launch event, and the new features the phone will boast. And whether you’re an Apple junkie or an Android die-hard, there are some strong marketing lessons we can all take from this event. 1. You need to build up excitement before an event. You… Continue reading
Choose your study, but the conclusion is the same: Facebook’s Stock Price Increases as Organic Reach Decreases The average organic reach for a Facebook post is 2% Facebook Organic Reach Will Eventually Reach ZERO Do you get the picture? Your staffing agency could have a great social media plan in place. An internal employee consistently… Continue reading
I’m a big fan of Tim Ferriss. I regularly listen to his podcasts as he deconstructs world-class performance to try and see what makes people successful. During many of the podcasts, Tim will ask his guest “What advice would you give to your 20 or 25 year-old self?” Since this is our 20th birthday, I… Continue reading
Ratings for the 2016 RIO Olympics were much lower than anticipated for NBC. So much so that NBC provided advertisers with free airtime to make good on promises to reach a certain number of viewers. Here are some of the underwhelming statistics: Primetime viewership dropped 17% compared to the summer games in London four years… Continue reading
Pay-per-click (PPC) advertising is a great advertising method for staffing and recruiting firms to reach company goals (such as generating more job orders, increasing brand awareness, and recruiting and engaging candidates). However, there are a myriad paid advertising solutions to pick from and companies are too often confused or overwhelmed about what option is best… Continue reading
