A running joke for marketing professionals is when a client reaches out and says something to the effect of “What Did You Do?” That can be a good email or phone call… or a bad email or phone call. This time, it was a good email. “Matt – you’ve blown up our FB!” For this… Continue reading
…and it’s not all about hipster hats and macrobreweries. A common request that we get at Haley Marketing when we are writing copy or choosing imagery for a staffing website is, “I want my site to appeal to millennials”. I could end this blog post right now by telling you that if your recruiting website… Continue reading
I’m often asked where the best place to spend money on social paid advertising is – LinkedIn or Facebook? And I’m grateful for the chance to address it, because it’s no surprise that many staffing and recruiting firms intuitively think that LinkedIn must be the winner. They often think this for a few common and… Continue reading
Winning (and retaining) business and talent in the staffing industry requires a comprehensive marketing strategy, including a killer website. But after you have built this great site, it’s essential that you keep clients, prospects and candidates engaged and coming back to your website. Research has shown returning site visitors are 2x more likely to apply… Continue reading
The short answer: yes! Client Background: Regional staffing firm with several offices along a several-state corridor. The company focuses on two core areas: Light Industrial: skilled and semi-skilled positions in manufacturing, distribution and general labor. Office/Professional: administrative support and customer service. The Goal: Re-engage candidates who have visited their website with eye-catching and thought-provoking ads… Continue reading
Remarketing is the most cost-effective marketing tactic in the staffing industry. For less than one penny per ad impression (on average), you can stay top-of-mind with previous website visitors. Three Remarketing Campaigns to Leverage Remarket to All Site Visitors At a minimum, a general remarketing campaign is key aspect to help increase brand awareness and… Continue reading
Winning a race for a staffing sale or candidate application isn’t as straightforward as one would like. Ideally, your race for business would look like this: You get dressed in some swanky running clothes that are eye-catching and make you stand out from your competition. As the starting gun goes off, you hit the pavement…. Continue reading
“The ads that follow you around the Internet” We hear that phrase all the time when talking to current clients or prospects about pay-per-click advertising. Most of the time, people don’t know what the term is remarketing but they definitely know how it works. First, How Do We Increase That Audience Size For companies who… Continue reading
There’s no denying it; our world now is a controversial one. It’s impossible to watch the news or check our social media feeds without hearing about someone who lost their job – and credibility – because of their actions. And while your company is hopefully far and away from any serious scandal, there’s no way… Continue reading
Landing pages play a crucial part of your marketing’s success. But too often, they are either poorly executed, underutilized or just completely disregarded as a part of a marketing campaign. Why Landing Pages Matter Many firms don’t even think about landing pages because of the investment of both time and resources to develop a well-crafted… Continue reading
Think about some of the biggest brands in the world: picture their logos… then think about what they make you want to do. Does seeing the Coca-Cola logo make you thirsty for a cold beverage? Does the Nike logo make you think about working out? Does the Southwest Airlines logo inspire you to book a… Continue reading
Ratings for the 2016 RIO Olympics were much lower than anticipated for NBC. So much so that NBC provided advertisers with free airtime to make good on promises to reach a certain number of viewers. Here are some of the underwhelming statistics: Primetime viewership dropped 17% compared to the summer games in London four years… Continue reading
Pay-per-click (PPC) advertising is a great advertising method for staffing and recruiting firms to reach company goals (such as generating more job orders, increasing brand awareness, and recruiting and engaging candidates). However, there are a myriad paid advertising solutions to pick from and companies are too often confused or overwhelmed about what option is best… Continue reading
