As Google continues to make a bigger impact in the recruitment marketing industry, job candidates are using Google for Jobs to find their next job. How can you tell if your website is receiving traffic from Google for Jobs? Google for Jobs has been a hot-button topic in the recruitment industry since Google announced its… Continue reading
White or wheat? It would be great if choosing the right website partner for your staffing or recruiting firm was as simple as choosing the type of roll you want your sub made on. It would be great; but decisions about your website are rarely that simple. Most marketing firms do an excellent job selling… Continue reading
Spring is springing. The birds are singing. And everything is coming up … integrations! Haley Marketing has made some fresh tech updates that make it easier for your staffing firm to recruit and place hot talent. Check out what we’ve done with our: Job Board These new integrations give you better insights and drive applications… Continue reading
Now that you’ve got a Haley Marketing website and are familiar with all it has to offer, you may be ready to add some features to help your staffing firm drive more response…and generate more placements! Your site is built on WordPress, so you can easily make changes whenever you like. Add a service? Edit… Continue reading
Earlier this week, I explained two different Facebook advertising campaigns to reach your marketing objective, Engagement and Traffic. We shared some data from our Social Pro program that showed each marketing objective achieved the goal it set out to accomplish. Now, I want to share some data that we’ve compiled through collecting candidate applications and… Continue reading
Could updating a staffing website and application entice more job seekers to apply to jobs? Absolutely! The Challenge: Our client was struggling to find quality candidates – and losing clients due to unfilled job orders. It seemed like they’d tried everything to get more job seekers to apply, including continually posting jobs, attending job fairs… Continue reading
At some point during the Thanksgiving holiday (or any of the upcoming holidays), someone will pull out their mobile device. (OK, it’s going to be pretty much everyone). Hopefully, it’s on the couch after the delicious Thanksgiving feast and football plays on the television and not while everyone is at the table during dinner. What are… Continue reading
Regardless of the strength of the job market, recruiting top talent always ranks high on a company’s list of priorities. A finite number of “A” players exist. (They wouldn’t be classified as “A” players if the supply was limitless). Companies grow when they can bring that top talent to their team and they grow even… Continue reading
My clients who have the most success with their blogging and social media programs know what they’re good at, which means they know who to target, but more importantly, who not to target. Spreading your marketing efforts too thin to incorporate “everyone” will leave you without resources to focus on the target market that is… Continue reading
In a tight candidate market, you need every advantage you can get over the competition. With open job orders, you could just throw boat loads of money at them. You could post on all the job boards, use syndication platforms to hit all the aggregators or spend a bundle on job promotion. Or, you could… Continue reading
I was watching The Bachelorette Monday night (don’t judge me!) and thinking about how much the process is like hiring. You… Start with a wide range of prospects Notice who makes a great impression Eliminate unsuitable candidates quickly Narrow the field to a select few Make your final decision The similarities are striking… As you… Continue reading
When you meet someone for the first time, when you’re set up on a blind date, or when you’re looking to hire a babysitter, do you ever check that person out on social media? “Let me just type this name into Facebook (Instagram, Twitter, etc.) and see what pops up,” right? If you check a… Continue reading
In October 2016, mobile Internet traffic finally surpassed desktop traffic for the first time. And, it hasn’t looked back since. As of May 2017, 51.7% of Internet traffic came from mobile devices, desktop was down to 43.59% and tablets accounted for 4.71% of traffic. Now that’s overall Internet traffic. But how does mobile fare in the staffing… Continue reading
As much as I love search engine optimization, I love health and fitness just as much. I know my blog posts are usually about SEO, but I thought we’d take a little detour from the norm with this post and talk about how our eating habits can affect mental performance. This might sound crazy, but… Continue reading
What if I told you that your LinkedIn profile could send signals to recruiters that you are open to a new job, yet your boss didn’t have to see it? What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them? That’s exactly what LinkedIn Open… Continue reading
With Black Friday rapidly approaching (or having already started for days by the emails filling up my inbox), the hot trend of retail shoppers always becomes a talking point at this time of year. Google has deemed this holiday retail season the Year of the Supershopper. While the findings relate to the retail sector, a… Continue reading
