Jeff then takes 2 years trying to decide which stool is good enough for Amazon HQ2, the salesperson spills his business cards on the floor, and the recruiter says “ouch,” then she immediately looks the other two up on LinkedIn. Ok, I tried to think of a better punch-line and that’s the best I could come… Continue reading
By now, you’ve probably heard about Indeed’s upcoming policy change. Effective January 7, 2019, if you want your jobs to be on Indeed, you must be sponsoring your jobs on Indeed. So now what? Don’t panic! While this policy change may seem scary, it also offers new opportunities for you to evolve your recruitment marketing… Continue reading
Indeed recently announced a major policy change impacting staffing and recruiting firms: “…as of January 7, 2019, jobs sent to Indeed sites in the US and Canada from recruitment-based companies will no longer be eligible for inclusion in organic search results. They will, however, continue to be eligible for promotion as sponsored jobs.” Translation? Effective… Continue reading
One of the biggest issues is getting candidates. But do you REALLY want more candidates? I suspect that what you’re after is QUALIFIED candidates. Perhaps candidates that are either looking for something new – or how about candidates that don’t yet know they really want the position you are looking to fill? OK, so are… Continue reading
With the importance of job boards in delivering applications and candidates to your team of recruiters, having control of all aspects of your job board spend is vital. What are the areas that your staffing agency needs to have control of to effectively spend your recruitment budget AND make data-driven decisions? Let’s look at five… Continue reading
Let’s be honest here: looking for a job is usually not fun. You search all over the internet or, before the internet, you searched through the classifieds and drove all around town looking for “Now Hiring” signs. Once you finally find some jobs to which you want to apply, you then have to sit down… Continue reading
In today’s society, where most people define themselves by what they do for a living, getting your “dream job” – a job which not only provides financial security, but also a satisfying work experience that reflects your passions and values – seems to be a major goal for most people. This is perfectly understandable, but… Continue reading
Snapchat is much more than a platform used to take selfies. Here are some stats to put this into perspective: There are over 300 million monthly active users. 187 million people actively use Snapchat daily. 18% of U.S. social media users are using Snapchat. 45% of Snapchat users are aged between 18-24. With stats like… Continue reading
A running joke for marketing professionals is when a client reaches out and says something to the effect of “What Did You Do?” That can be a good email or phone call… or a bad email or phone call. This time, it was a good email. “Matt – you’ve blown up our FB!” For this… Continue reading
…and it’s not all about hipster hats and macrobreweries. A common request that we get at Haley Marketing when we are writing copy or choosing imagery for a staffing website is, “I want my site to appeal to millennials”. I could end this blog post right now by telling you that if your recruiting website… Continue reading
What is ghosting? Originating in the dating world, the term ‘ghosting” refers to the practice of ending a relationship by just ceasing communication without explanation. Not the kindest way to go about it. The word ghosting is now being used by some to describe similar behavior in the employment world where hiring managers, recruiters and… Continue reading
…or how to earn more revenue without really trying. Everything we do for our clients at Haley Marketing – from building some pretty stellar websites and writing informative blog posts to managing our clients’ social media presence and sending out eye-catching newsletters (and more!) – is designed to do one thing: bring prospects to you… Continue reading
Increase Job Applications by Up to 90% What percentage of visitors to your website are job seekers? Of those, what percent complete a job application and get placed by your staffing company? In a tight labor market, you can’t afford to lose talent—and you have to be proactive about placing every qualified candidate as quickly… Continue reading
We need to play the long game. I’m not talking about hitting home runs. I’m not talking about training for a marathon. I’m not talking about investing years of your life to find out who is the mother in “How I Met Your Mother.” I’m talking about recruitment marketing, and how it’s different from recruiting…. Continue reading
Most job postings are written as objectively as possible: This is the pay, this is the shift, these are the requirements. They’re sterile and quite frankly, very boring. With unemployment rates still hovering around 4-percent, candidates have endless options when it comes to finding a new job. So, how can you make your job postings… Continue reading
Record-low unemployment rates. Hard-to-fill job orders. Not a great combination for staffing and recruiting firms. If you can’t get applications, you can’t fill job orders, and you can’t turn a profit. While some staffing companies just throw more and more money into recruiting efforts – other smart companies have taken a step back. Before throwing more… Continue reading
