Record-low unemployment rates. Hard-to-fill job orders. Not a great combination for staffing and recruiting firms. If you can’t get applications, you can’t fill job orders, and you can’t turn a profit. While some staffing companies just throw more and more money into recruiting efforts – other smart companies have taken a step back. Before throwing more… Continue reading
Are you looking for more applications from your job board or career site? Whether there is an actual talent shortage, skills-gap or lack of skilled workers, candidates will only apply to jobs that give them the right information, period. So, what turns off candidates from choosing your jobs over someone else’s? 5 Reasons You’re Not… Continue reading
Staffing agencies and recruiters have all experienced this problem when posting numerous jobs to job boards. This example features 10 jobs on a job board. Job A is receiving ZERO applications. Job B is receiving 100 applications. Both of those results aren’t desired. Why? Yes, 100 applications are fantastic, but to fill an open job,… Continue reading
3 Strategies to Fill Job Orders Faster How are you filling all your open job orders right now? Posting more job ads? Increasing your spend on Indeed and other pay-per-click sites? Desperately posting jobs on social media? With unemployment at record low levels, these all too common tactics are likely to produce few, if any,… Continue reading
Staffing industry veterans knowthere are peaks and valleys in demand for talent. Sometimes there are more candidates than jobs, other times — like right now — there are more jobs than candidates. In the United States, the unemployment rate has been below 6% since 2014, presently, it’s hovering near 4 %. That’s great news for… Continue reading
In today’s digital world, information is endless, and one can look up almost anything on the internet. For recruitment companies and staffing firms, this can be fantastic! … or it could be detrimental to your business’s long-term success. Websites like Glassdoor, Yelp, and Google allow the ordinary citizen to research what candidates, clients, and even… Continue reading
A couple of weeks ago, we examined the decision-making process behind keeping the job board spend flexible and avoiding a long-term contract. In that blog post, there are a number of reasons to avoid the long-term commitment. One of those reasons in restricting the reach of your job postings. What do I mean by restricting… Continue reading
Programmatic – it sounds like a scary word. It sure as heck doesn’t sound like a word that is going to drive job applications more efficiently to your staffing agency. But that’s exactly what it is. Let’s jump right in and break down this technique. Programmatic – According to the Dictionary “Of the nature of… Continue reading
Acronyms and jargon sound really cool and impressive, but they are even better when we understand what the heck they stand for. Previously, I shared common terms from the pay-per-click and online advertising world. When jumping into job board and recruitment advertising, those terms will be routinely used. On top of those terms from PPC… Continue reading
You did it! You now have a new Haley Marketing Job Board. Your new job board lives on a subdomain of your site –which is EXCELLENT for search engine results. If you want to check your Google Analytics results to see how it is performing, here is a handy “how-to” from our Client Success Team:… Continue reading
Guaranteed payments make life simpler. We sign a long-term contract (six months, 12 months, 5 years, 30 years, etc.) and know exactly the payments to expect during the term of the contract. We purchase a car and have a consistent loan payment for the next 60-72 months. We purchase a house and have a consistent… Continue reading
As Google continues to make a bigger impact in the recruitment marketing industry, job candidates are using Google for Jobs to find their next job. How can you tell if your website is receiving traffic from Google for Jobs? Google for Jobs has been a hot-button topic in the recruitment industry since Google announced its… Continue reading
White or wheat? It would be great if choosing the right website partner for your staffing or recruiting firm was as simple as choosing the type of roll you want your sub made on. It would be great; but decisions about your website are rarely that simple. Most marketing firms do an excellent job selling… Continue reading
Spring is springing. The birds are singing. And everything is coming up … integrations! Haley Marketing has made some fresh tech updates that make it easier for your staffing firm to recruit and place hot talent. Check out what we’ve done with our: Job Board These new integrations give you better insights and drive applications… Continue reading
Now that you’ve got a Haley Marketing website and are familiar with all it has to offer, you may be ready to add some features to help your staffing firm drive more response…and generate more placements! Your site is built on WordPress, so you can easily make changes whenever you like. Add a service? Edit… Continue reading
Earlier this week, I explained two different Facebook advertising campaigns to reach your marketing objective, Engagement and Traffic. We shared some data from our Social Pro program that showed each marketing objective achieved the goal it set out to accomplish. Now, I want to share some data that we’ve compiled through collecting candidate applications and… Continue reading
