Earlier this year, we conducted our 2016 Staffing Industry Sales, Marketing & Recruiting Survey of over 500 staffing professionals. Our goal was to answer one simple question: When it comes to recruiting, sales and marketing, what works best? Today, I’m continuing my series of posts that present findings from our survey. In each, I identify… Continue reading
Anyone who works in the staffing industry understands that, in today’s economy and employment market, finding talent is hard. Selling staffing services is hard, too. And the range of available tools and techniques is dizzying! So, when it comes to recruiting, sales and marketing, what works best? In July and August, we conducted a nationwide… Continue reading
Ratings for the 2016 RIO Olympics were much lower than anticipated for NBC. So much so that NBC provided advertisers with free airtime to make good on promises to reach a certain number of viewers. Here are some of the underwhelming statistics: Primetime viewership dropped 17% compared to the summer games in London four years… Continue reading
A marketing strategy combines your staffing organization’s goals into one comprehensive plan. It works towards defined targets to help you accomplish your overall business objectives. One way to whittle things down, is to first, decide who you need to reach –candidates or clients. If you are trying to reach candidates, decide exactly who you are… Continue reading
You’re probably sick to death of us telling you that you need to have a social sharing strategy in place, but YOU NEED TO HAVE A SOCIAL SHARING STRATEGY IN PLACE! According to the Society for Human Resource Management, 84 percent of organizations are using social media for recruitment. And that number is increasing all… Continue reading
When it comes to staffing sales and recruiting, what works – and what’s not worth your time? What are the best methods for generating leads – and attracting great candidates? We want to know what you think! As you may have seen, Haley Marketing is conducting a nationwide survey of staffing professionals, and we’d really… Continue reading
One of my favorite breweries, Ommegang has their very own RV that is traveling across New York State this week handing out their delicious beers. Great, so what does that have to do with marketing for staffing firms? I’m glad you asked! Usually when we talk about “going mobile” it’s about having a great mobile… Continue reading
The question seems easy enough to answer, but when you think about it, there’s a lot to understand. Sure, having a blog is a quick and easy way to throw information up on your site, publish stories of interest about your company’s goings-on – but what is a blog actually good for? Consider these benefits… Continue reading
So I’ve written a couple times now about marketing strategies and why you need one for your staffing or recruiting firm. And if you’re reading my blog posts (which are full of valuable information – I mean, I’m seriously kicking out some epic stuff here), then you already know that I REALLY think you must… Continue reading
Hungry? So are your potential candidates! Thanks to ultra-powerful mobile tech, today’s job seekers are “consuming” your job postings on the go – faster than they can inhale an order of McDonald’s fries. If you’re craving better ways to connect with top candidates when, where and how they search, be smart! Use these stats and… Continue reading
Collateral has historically been defined as a collection of printed pieces used to support the sales effort for your staffing services. In the days of cold calls and literally dropping in on potential clients, it was absolutely necessary to have some sort of print piece to leave behind – a business card, a brochure, sales… Continue reading
Everybody knows the importance of standout customer service. Companies that continually strive to go above and beyond in their customer service efforts – Zappos, Amazon, Apple, Trader Joe’s, UPS – are continually rewarded with happy, satisfied customers. And, as we all know, happy, satisfied customers are the best way to create long-lasting relationships with continual… Continue reading
This post will feed off of a recent blog post written by my co-worker, Brad: 5 Business Lessons I Learned in Disney World. Coincidentally, Brad went to Disney World one week, and I took a trip to Universal Studios the following week. Both mega-theme parks are located in Orlando, FL, and visited by millions of people… Continue reading
If you’re short on candidates, you are not alone. The skills gap is very real, and staffing and recruiting firms are finding it increasingly difficult to fill their job openings. So what can you do? Go back to the 4 R’s of recruiting: Recruiting new talent Reactivation of former candidates Referrals Retention of current associates… Continue reading
