Could updating a staffing website and application entice more job seekers to apply to jobs? Absolutely! The Challenge: Our client was struggling to find quality candidates – and losing clients due to unfilled job orders. It seemed like they’d tried everything to get more job seekers to apply, including continually posting jobs, attending job fairs… Continue reading
At some point during the Thanksgiving holiday (or any of the upcoming holidays), someone will pull out their mobile device. (OK, it’s going to be pretty much everyone). Hopefully, it’s on the couch after the delicious Thanksgiving feast and football plays on the television and not while everyone is at the table during dinner. What are… Continue reading
Regardless of the strength of the job market, recruiting top talent always ranks high on a company’s list of priorities. A finite number of “A” players exist. (They wouldn’t be classified as “A” players if the supply was limitless). Companies grow when they can bring that top talent to their team and they grow even… Continue reading
My clients who have the most success with their blogging and social media programs know what they’re good at, which means they know who to target, but more importantly, who not to target. Spreading your marketing efforts too thin to incorporate “everyone” will leave you without resources to focus on the target market that is… Continue reading
In a tight candidate market, you need every advantage you can get over the competition. With open job orders, you could just throw boat loads of money at them. You could post on all the job boards, use syndication platforms to hit all the aggregators or spend a bundle on job promotion. Or, you could… Continue reading
I was watching The Bachelorette Monday night (don’t judge me!) and thinking about how much the process is like hiring. You… Start with a wide range of prospects Notice who makes a great impression Eliminate unsuitable candidates quickly Narrow the field to a select few Make your final decision The similarities are striking… As you… Continue reading
When you meet someone for the first time, when you’re set up on a blind date, or when you’re looking to hire a babysitter, do you ever check that person out on social media? “Let me just type this name into Facebook (Instagram, Twitter, etc.) and see what pops up,” right? If you check a… Continue reading
In October 2016, mobile Internet traffic finally surpassed desktop traffic for the first time. And, it hasn’t looked back since. As of May 2017, 51.7% of Internet traffic came from mobile devices, desktop was down to 43.59% and tablets accounted for 4.71% of traffic. Now that’s overall Internet traffic. But how does mobile fare in the staffing… Continue reading
As much as I love search engine optimization, I love health and fitness just as much. I know my blog posts are usually about SEO, but I thought we’d take a little detour from the norm with this post and talk about how our eating habits can affect mental performance. This might sound crazy, but… Continue reading
What if I told you that your LinkedIn profile could send signals to recruiters that you are open to a new job, yet your boss didn’t have to see it? What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them? That’s exactly what LinkedIn Open… Continue reading
With Black Friday rapidly approaching (or having already started for days by the emails filling up my inbox), the hot trend of retail shoppers always becomes a talking point at this time of year. Google has deemed this holiday retail season the Year of the Supershopper. While the findings relate to the retail sector, a… Continue reading
Earlier this year, we surveyed over 500 staffing professionals to answer one simple question: In recruiting, sales and marketing, what works best? Now, we’re developing a series of posts to break down the data we collected and share key insights. Today’s post is the second one dedicated to candidate intake best practices. Let’s take a… Continue reading
Earlier this year, we conducted our 2016 Staffing Industry Sales, Marketing & Recruiting Survey of over 500 staffing professionals. Our goal was to answer one simple question: What works best in recruiting, sales and marketing? Today, I’m continuing my series of posts, by sharing smart strategies to improve your candidate intake process – and keep… Continue reading
Earlier this year, we conducted our 2016 Staffing Industry Sales, Marketing & Recruiting Survey of over 500 staffing professionals. Our goal was to answer one simple question: When it comes to recruiting, sales and marketing, what works best? Today, I’m continuing my series of posts that present findings from our survey. In each, I identify… Continue reading
Anyone who works in the staffing industry understands that, in today’s economy and employment market, finding talent is hard. Selling staffing services is hard, too. And the range of available tools and techniques is dizzying! So, when it comes to recruiting, sales and marketing, what works best? In July and August, we conducted a nationwide… Continue reading
Ratings for the 2016 RIO Olympics were much lower than anticipated for NBC. So much so that NBC provided advertisers with free airtime to make good on promises to reach a certain number of viewers. Here are some of the underwhelming statistics: Primetime viewership dropped 17% compared to the summer games in London four years… Continue reading
