The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] When Will Google Stop Breaking Our Hearts? Brad Bialy: Is… Continue reading
Ah, working from home. A once sought-after “special treat” turned into a year of working from your make-shift home office, by yourself, with your kids running around. Although colleagues cannot be physically together, that does not mean business or your company’s camaraderie stops. Use these three digital marketing tools to keep your brand visible and… Continue reading
The most common question we hear as pay-per-click marketers is, “Should I bid on my name?”. Every campaign is unique, but the answer depends on your digital marketing goals. A branded pay-per-click campaign utilizes keywords that include your staffing company’s name. There are a few reasons why you would want to bid on your brand… Continue reading
Everyone knows that 2020 was a rough year for the staffing industry. If you saw a decrease in applications and talent requests, you are not alone, but how you respond now can set you apart. If increasing qualified website traffic isn’t on your list for 2021 goals, it should be. Getting traffic to your staffing… Continue reading
Search engine optimization can be confusing and overwhelming, but it doesn’t have to be. Here are some simple things that you can do to improve the SEO on your staffing website: 1. Do Your Keyword Research The best place to start is with your keywords and geo-modifiers. Understand your key markets and demographics so that… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] Does the age of your job posting affect performance on job boards?… Continue reading
Search Engine Optimization (SEO) is a set of techniques to increase rankings for your staffing company’s website. Two of those techniques are technical SEO and on-page SEO. Technical SEO involves the technology behind your website that makes your site readable for search engines and allows Google to understand exactly what your site is. On-page SEO… Continue reading
During last month’s episode of InSights, I had the pleasure of talking with Brad Bialy and Matt Lozar about Pay Per Click (PPC) advertising. It was a crash course on “everything PPC” and we discussed key insights into the vital role it plays for staffing agencies. Throughout the discussion, I continually noted how this marketing strategy could boost your brand’s awareness. At its core, PPC achieves brand awareness by targeting your desired audience… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] New Takes from the Top Shows of 2020 Brad Bialy: Matt, let’s… Continue reading
Last summer, Google announced yet another critical update to its algorithm: Page Experience. This update will have a significant impact on your staffing website’s ability to rank well in search. But what is this update all about, and do you need to be concerned about your site? What Is Page Experience? “Page experience” is all… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] New Takes from the Top Shows of 2020 Brad Bialy: Matt, another… Continue reading
One of the best ways to boost traffic to your staffing website is to publish more (and more useful) content. However, part of your content strategy should include a content refresh. Most companies rarely think about refreshing what they already have, but it can be an effective way to gain more traction in search engines…. Continue reading
So you know you have to optimize your site for the search engines, but you have no idea where to even start. Although SEO is a long-term strategy, there are some things you can do on your own today that will put you on the right track for improving your site’s rankings. Start With These Five Tactics to Improve Your Staffing… Continue reading
Are you looking to add other individuals onto your Facebook and LinkedIn pages as admins, but aren’t sure where to start? Below is an easy step by step guide to help you add new members onto your company pages. Adding Admins to Facebook: 1. Go to your company page. 2. Click on the Settings tab… Continue reading
In order for something to rank on Google, Google’s algorithm needs to deem your blog post or page better than the other results. As anyone who has ever tried getting anything ranked on Google knows, their algorithm is constantly changing and is updated at least 500 times a year. Yes, Google’s algorithm changes at least… Continue reading
Fifteen years ago, the sites that ranked well didn’t read very well. Why? Because they were jam-packed with keywords. You probably remember the “bad old days” when you’d Google something like, “the best kitchen knife” and the top result read like this: The best kitchen knife is better than all other kitchen knives. When you… Continue reading
