In Monty Python’s “Meaning of Life”, there is a line, “Ah, I see you have the machine that goes Ping!!!!” It’s a classic line for anyone who has seen the movie, but I’m sure you’re wondering what on earth does that have to do with a new website. As a project manager, before I kickoff… Continue reading
Everyone has a bad day, bad week, bad month and sometimes even a bad year. Factors outside of our control make an impact on our personal lives and professional lives. As much as we try to keep them isolated, it’s impossible, because we are humans. What does this have to do with your marketing? Stay… Continue reading
Friday, June 2, was National Donut Day. I picked up donuts for my office and luckily, I called the night before, because there was a 30-minute wait just to get to the counter at Paula’s Donuts, arguably the best donuts in Western New York. Even a local news station was covering that Paula’s location! Being… Continue reading
People spend 50 minutes per day on Facebook. They check it all the time – when they wake up, at work (admit it, we do), when they come home, on the couch, and before bed. What if your staffing agency could be front and center to offer an awesome job opportunity on Facebook, requiring someone… Continue reading
I recently saw a great question on the ASA Central Network and it’s one that we get asked a lot: Question: “We are looking to expand our use of Facebook and wonder what other companies with multiple offices are doing. From our research, we are finding pros and cons to having a central facebook page… Continue reading
Throughout recent editions of PPC Monday, we highlighted how staffing agencies can boost Facebook content to reach a wider audience and how to use a simple Facebook ad to drive more traffic to your staffing agency website. Those options are great for a paid Facebook strategy, but what about the organic results of your Facebook page?… Continue reading
Last time, we talked about what a Boosted Post on Facebook actually does. With this week’s edition of PPC Monday, let’s examine Facebook’s basic advertisement and how your staffing website traffic will benefit. Who Wants More Traffic to Their Website from a Targeted Audience? I think the answer to that question is everyone! Facebook breaks… Continue reading
Your staffing website is responsive. Fast. Secure. And delivers an amazing user experience. What else should you be doing to ensure it generates solid leads and attracts more qualified candidates? You need a plan – for content and backlinks, that is. In this final installment of my SEO in 2017 post series, I’ll explain why… Continue reading
I always get the question “when someone does a search for local staffing companies, how can I get my company on the map?” While there are a number of factors that go into it, the most important is to make sure your listing is updated and claimed! These listings, also referred to as business citations,… Continue reading
Facebook provides a lot of advertising options for business. In the coming weeks, we are going to talk about all of the different options available for organizations. The first place we are going to start is with the Facebook ad type you have probably seen and that’s the Facebook Boosted Post. What Does It Mean… Continue reading
Want your staffing website to rank better, generate more leads and attract more qualified candidates? Then this series of posts on SEO is a must-read! In my first installment, I explained how responsive design and AMP technology make both Google and your site visitors happy (you can read the full post, “SEO in 2017: A… Continue reading
Social media is no longer something that can be overlooked – it’s part of your business. If someone searches for your company on Facebook or LinkedIn and you don’t exist, it’s unlikely they will continue to dig to find information about your company – they will simply move on. Don’t miss out on the opportunities… Continue reading
For most people, driving in a car feels much safer than flying in an airplane. We dictate our future when we hold the steering wheel. We decide our direction, and we determine whether we reach our destination or not. Statistically, flying is much safer than driving, but most of us worry a lot more when… Continue reading
In our first PPC Monday blog, we talked about different types of online advertising. This post will dig into specific terms used during an online advertising campaign. Impressions Quite simply, this is the number of times your ads were seen. It doesn’t measure the unique number of people who saw your ad but the number… Continue reading
A question our social media experts hear regularly from our clients is, “How can we grow our social following?” Truthfully, the answer isn’t as simple as most people would like. The goal isn’t having a higher number of followers, the goal is to gain targeted followers that are currently or may possibly be interested in… Continue reading
After looking at some broader range PPC concepts during the first three weeks of the PPC Monday series, this week’s post is going to explore a Google Remarketing campaign. What Is Remarketing Again? A quick refresher because you know what it is. Remarketing is an online advertising technique to have your ads appear in front… Continue reading
