The Key to Writing a Blog Post Headline…that People Actually Click
How can you write a captivating blog post title…that people actually want to click?
Category: SEO/Social Media
Traveling Is a Lot Like Marketing
I recently traveled for a conference, and the similarities between traveling and marketing struck me (maybe somewhere around 7 miles up in the air). Here is what I think makes a good trip, and a good content marketing strategy. 1. You Need to Be Prepared You can’t get to a destination without the proper preparation…. Continue reading
Google+ is Gone, So Now What?
At its peak, Google+ had 540 million active monthly worldwide users, who interacted with the platform in a multitude of ways, including Gmail, YouTube Comments, +1 buttons and more. While for many people, Google+ never quite caught on as much as Facebook, LinkedIn, or Twitter, it was still a valuable tool in the staffing industry’s… Continue reading
Changes Are Coming to Facebook Job Advertising – What Do You Need to Know?
In the middle of March, Facebook announced that changes are coming to its advertising platform for jobs, housing and credit opportunities. In this blog, we’ll focus on the changes coming at the end of 2019 to advertising jobs on Facebook. Remember, this is for ALL companies and not just staffing agencies. Unlike Indeedmageddon, these changes… Continue reading
The Dangers of Facebook Ad Fatigue (And What You Can Do About It!)
Do you ever go on Facebook and realize you’re seeing the same ads again, and again and… again? You’re probably experiencing something called “ad fatigue,” and as much as you don’t want it to happen to you as a consumer, you most definitely don’t want it happening to social media users seeing your staffing company’s… Continue reading
Digital Dominance Helps Staffing Firms Improve Recruiting, Attract Clients and Maximize Digital Marketing Effectiveness
Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced a new promotion that provides everything staffing and recruiting firms need to improve social recruiting, increase job applications and strengthen branding. Featuring blogging, SEO, social content sharing, paid Facebook advertising, email… Continue reading
Navigating Your Social Recruiting on Facebook in 2019 Part 2 – Facebook Groups
With Facebook organic reach decreasing drastically in the past year, joining and posting in groups is a great way to reach your target audience. Facebook groups are a place for group communication and for people to share their common interests. They are also a great place to post your available jobs and chime in on… Continue reading
“I Hate Having Fun…”
… said no one ever. Having fun relieves stress, brings people closer, and is an important part of our everyday lives. So, Why Don’t Staffing Companies Use Fun in Marketing? That’s a question I don’t have an answer for. Maybe some companies are afraid they won’t be taken seriously. Or that it won’t get their… Continue reading
Did You Lose Facebook Jobs? Five Alternatives to Drive Candidate Traffic
In the first week of February, a number of Facebook pages appeared to lose the ability to post jobs directly to their company Facebook pages. As soon as we saw this at the Haley Marketing Group, we started to think of some alternatives. Our Digital Marketing Specialist Hannah jumped into a Facebook chat to gather… Continue reading
What 6,000 Hours of Research Taught Us About Social Media for Staffing Firms
Good isn’t good enough. 6,000 hours of research, along with the feedback of current clients, past clients, trusted advisors and countless team meetings has gotten us here. These are the 9 key components of a successful social recruiting strategy.
It’s Tax Season! What Are You Doing to Prepare Your Candidates?
Here we are once again. One of the most stressful times of the year, tax season. Between collecting all your necessary paperwork and completing it properly, there is no time to make mistakes or misplace anything. With thousands of candidates running through your system, it’s hard to keep track of all the communication that can… Continue reading
Why the Social Media Marketing Strategy of This Failed Music Festival Was so Successful
By now, you may have heard the buzz circulating around two online documentaries about the infamous Fyre Festival. Earlier this month, Hulu and Netflix released their own take on this failed music fest. If you’re asking yourself, “what the heck is a Fyre Festival,” let me take a step back for you and briefly explain…. Continue reading
Navigating Your Social Recruiting on Facebook in 2019 – Part 1
Around a year ago, Facebook announced it was making changes to the newsfeed with the hopes of increasing user engagement. The goal was to prioritize what family and friends share over content from businesses and brands. Let’s take a closer look at some of these changes. Meaningful Interactions One of the biggest changes to Facebook… Continue reading
How to Get a Blog More Traffic
Make the blog easy to read Get everyone in your company to share it to social media Share in LinkedIn and Facebook Groups Optimize your blog for search engines Always give value to your reader Run low-cost ads A blog is a great tool to share your company’s ideas, give advice and garner more followers…. Continue reading
The First Step Into Your New Year
We’ve probably all heard a variation of this quote at one point or another. “The journey of a thousand miles begins with the first step.” What we may forget is that there is often a lot of prep work that needs to precede that first step. It’s that prep work that may just be the… Continue reading
Ask Haley: Is there a way to delete negative reviews on Facebook?
Q: “Is there a way to delete a negative review on our Facebook page or a way to turn it off? I thought we have a safe feature turned on in which I can manage notifications, but a negative review did come in and seems to be publicly displayed.” A: Technically, yes. You could… Continue reading
