There are many different factors that play a role in your organic search engine rankings. Many people tend to focus on on-page SEO, such as quality content, title tags, meta descriptions, and more. But it’s just as important to ensure the technical aspects of your site are in place and properly optimized to help improve your… Continue reading
Why should social sharing be a “team sport”? Your staffing or recruiting agency probably already has a few team members who share your blog posts (or other relevant content) on Facebook, LinkedIn or other platforms. Do you really need to get everyone in your company sharing on social media? In a word, yes. Here’s why:… Continue reading
As state and local economies continue to open up from the lockdown caused by the COVID-19 pandemic, the reality of doing more with less will be felt across the business world for the foreseeable future. Even with the jobs data finally starting to turn in the right direction, we as a nation are still sitting… Continue reading
Let’s face it, the past few months in our world and online has not been the most positive time. It’s important to address what is going on in the world, but it doesn’t have to take over your brand or messaging completely. During this time, positivity is needed more than ever before. You can help… Continue reading
Content is king! I’m sure you’ve heard that phrase before. Content can help differentiate your services. Position you as a thought-leader. Build stronger client and candidate relationships. Give your sales team something more to talk about (besides just asking prospects “are you hiring?”). Provide fuel for your social media presence. Help improve search engine rankings…. Continue reading
In a time when we are lacking human connection and contact how can social media step in to close that distance? How can you bring the value of face to face interaction to social? And… How can you show your customers and clients that there is a person behind every post? Often, we think we… Continue reading
With many people still practicing social distancing, staying connected and continuing to build relationships are more important than ever. Since people cannot come to you, you must now go to them. This is where having a strong social media presence comes into play. We have a few ways in which social media can help you… Continue reading
When You Want To Stand Out In A Crowded Market, Consistency Is Key Client Background Vector Technical is a full-service staffing firm and technical recruitment agency in Cleveland that helps employers boost retention and reduce hiring costs by providing the right person for each role, the first time. As retention specialists, Vector Technical recruiters have… Continue reading
Over the past few months, as our country deals with COVID-19, life itself has been anything other than predictable. With news and updates changing every single day, it has become apparent that messaging of businesses must remain flexible as circumstances change. Messaging and a digital marketing strategy go hand-in-hand, especially as uncertainty continues to linger…. Continue reading
Does Just Being There Make A Difference? For one staffing company, it did. The pandemic and resulting economic crisis left tens of millions suddenly out of work. This staffing company wanted to let candidates know they were open, available to help and thankful to frontline workers. This is how that simple message generated an impressive… Continue reading
Evaluating your marketing efforts can be intimidating – luckily, we have a few free resources that can help your business. Google Analytics Google Analytics is a completely free tool that helps businesses track important information about websites. For example, you can track how many people are on your site, what pages they’re visiting, for how… Continue reading
With the COVID-19 pandemic rocking the United States in the middle of March, its impact on the staffing industry was profound. With all the uncertainty surrounding our country and industry, now is the time to see how people changing their behavior. As the biggest marketing company in the world for the staffing industry, we wanted to look… Continue reading
Social distancing has had a tremendous impact on our economy. While some sectors of staffing are still thriving, many are taking a hit to their business. In light of the effect COVID-19 is having, we’re revisiting some of our top blog posts from before and during the Great Recession. While some of the marketing advice… Continue reading
We are in the midst of crazy times right now. There is no shortage of media coverage about the Coronavirus, social distancing, healthcare supply concerns and more. Media consumption and Internet traffic is possibly at its highest point…ever. With this increase in traffic, comes potential. While some staffing and recruiting companies are looking to make… Continue reading
If there was ever a time for staffing firms to be flocking to social media to manage their brand voice, reassure candidates and prospects that they have everything under control and, most importantly, be a part of the community…this is it. For 7 years, I’ve seen the staffing industry slowly shift to understand the real… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing, and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Acquiring Clients in 2020 Brad Bialy: Just this past week, I… Continue reading
