Top Notch Personnel in Wichita, KS, had great social media traffic, but was struggling on LinkedIn. To be fair, this light industrial staffing firm does not attract candidates through this medium, however, they were missing out on attention from potential clients by avoiding this platform. The Problem Top Notch Personnel was averaging less than… Continue reading
Unemployment is at a 16-year low with metrics dating back to the month after Wikipedia was launched, and predating the launch of the first generation iPod touch and Windows XP. What can you do today to drive applications to fill the job orders already sitting on your desk?
What should we be doing on social media? How should our website function? These are two of the most common questions we receive at Haley Marketing. While we’re happy to cater a custom social media or website strategy for your business, you can use this simple checklist to see if you’re doing enough on your… Continue reading
Today, content overload is a very real problem. There are blogs, social posts, videos, podcasts, press releases and much more available at the click of a mouse. So, is a blogging program, often the core of a content marketing strategy, really effective? The answer is yes. A content strategy that includes posting original content directly… Continue reading
People often put a lot of time and energy into writing blogs. They research the topic, choose just the right words, and make sure their categories and tags are on point. But all too often, images are an afterthought. They’ll throw any old stock photo in there or worse – skip the image entirely. Bad… Continue reading
Everyday we manage more of our lives online. Socializing, entertainment, and shopping to advocacy, tracking our health, and managing our finances. It permeates our daily activities, relationships and pursuits. Our growing reliance is self-evident. What does this mean for your business? More people will naturally find your business online before they ever speak with you…. Continue reading
Search algorithms always give preference to sites that feature fresh, relevant content. Say it with me: “Fresh, relevant content.” No, this doesn’t mean the two paragraphs you published on your company “blog” that have sat unclicked since 2014. And no, it doesn’t mean the “About Us” section of your website that hasn’t been updated since… Continue reading
In the past 21 years, Haley Marketing has learned a lot about what works well in marketing for the staffing industry. Our experience has allowed us to work with clients across all industries in staffing and recruiting and learn what is successful across the board, and for specific niches and clients. How have we learned… Continue reading
In full disclosure, I am not an expert in search engine optimization. (We leave that to Dan.) However, for as long as I can remember, I am a numbers person. (My dad told me I used to read the baseball statistics in newspapers when I was four.) Being a numbers person, it’s easy to see… Continue reading
If you are a business that serves in only a few different locations, then local SEO is essential to make sure that you are driving targeted traffic in these specific regions that are likely to convert. For example, if you are a staffing agency that only serves in Buffalo, NY; you want to make sure… Continue reading
When you think of emojis, what is the first thing that comes to mind? A group of young teenagers communicating in what seems to be another language? Your grandmother who just got a cell phone and won’t stop sending you smiley faces and rainbow hearts? Regardless of which scenarios you imagine, you probably aren’t considering… Continue reading
Get used to it: H-T-T-P-S colon slash slash… Wait, hold on, why is that S there? It’s ALWAYS been H-T-T-P colon slash slash, right? That S is worth more to you than you might think. HTTP stands for hypertext transfer protocol – it’s how your browser communicates with servers that host websites and ensures mutual… Continue reading
Coffee and I go way back. Over the years, I’ve learned a few tricks on how to make my coffee taste better. There are many parts to the process, however, I’ve found that the type of coffee beans I use and how I choose to filter the brew, greatly affects the outcome. I’ve found, that… Continue reading
Are you familiar with Facebook Live? If not, you should be! Facebook Live is a live video streaming service that allows users to broadcast from anywhere, at any time, from their desktop, laptop or mobile device directly to their Facebook News Feed. This is a great way for businesses to pull back the curtain and… Continue reading
In one of our recent sales calls our team was asked the question: “Do you see many job seekers reading articles and other information frequently enough to benefit from the time it takes to keep the blog updated?” The short, and immediate, answer was “YES!” But, here is why it makes so much sense: Job seekers… Continue reading
I hear this question all the time: “What should I be doing on social media as a business?” My return question is, “what kind of marketing are you doing now?” The reason is simple. Why try something new that is not going to fit into what you are already doing and won’t be sustainable? Building… Continue reading
