If you are a business that serves in only a few different locations, then local SEO is essential to make sure that you are driving targeted traffic in these specific regions that are likely to convert. For example, if you are a staffing agency that only serves in Buffalo, NY; you want to make sure… Continue reading
When you think of emojis, what is the first thing that comes to mind? A group of young teenagers communicating in what seems to be another language? Your grandmother who just got a cell phone and won’t stop sending you smiley faces and rainbow hearts? Regardless of which scenarios you imagine, you probably aren’t considering… Continue reading
Get used to it: H-T-T-P-S colon slash slash… Wait, hold on, why is that S there? It’s ALWAYS been H-T-T-P colon slash slash, right? That S is worth more to you than you might think. HTTP stands for hypertext transfer protocol – it’s how your browser communicates with servers that host websites and ensures mutual… Continue reading
Coffee and I go way back. Over the years, I’ve learned a few tricks on how to make my coffee taste better. There are many parts to the process, however, I’ve found that the type of coffee beans I use and how I choose to filter the brew, greatly affects the outcome. I’ve found, that… Continue reading
Are you familiar with Facebook Live? If not, you should be! Facebook Live is a live video streaming service that allows users to broadcast from anywhere, at any time, from their desktop, laptop or mobile device directly to their Facebook News Feed. This is a great way for businesses to pull back the curtain and… Continue reading
In one of our recent sales calls our team was asked the question: “Do you see many job seekers reading articles and other information frequently enough to benefit from the time it takes to keep the blog updated?” The short, and immediate, answer was “YES!” But, here is why it makes so much sense: Job seekers… Continue reading
I hear this question all the time: “What should I be doing on social media as a business?” My return question is, “what kind of marketing are you doing now?” The reason is simple. Why try something new that is not going to fit into what you are already doing and won’t be sustainable? Building… Continue reading
When you meet someone for the first time, when you’re set up on a blind date, or when you’re looking to hire a babysitter, do you ever check that person out on social media? “Let me just type this name into Facebook (Instagram, Twitter, etc.) and see what pops up,” right? If you check a… Continue reading
In October 2016, mobile Internet traffic finally surpassed desktop traffic for the first time. And, it hasn’t looked back since. As of May 2017, 51.7% of Internet traffic came from mobile devices, desktop was down to 43.59% and tablets accounted for 4.71% of traffic. Now that’s overall Internet traffic. But how does mobile fare in the staffing… Continue reading
The staffing industry is amid a very real challenge. With unemployment rates dropping in June, we’ve reached unemployment metrics that are the lowest we’ve seen since 2007. As unemployment continues to decline, so too will the number of qualified candidates. How can your staffing agency use Facebook Jobs to land more applications? And… Continue reading
Many staffing firms are happy to see a nice spike in website traffic. After all, if you get more people to your website you should get more applications. You should see more online form submissions. You should get more interest from employers. Right? Well, that all depends on whether you attract the RIGHT people from… Continue reading
A co-worker shared an eye-popping statistic with me at the beginning of June while doing research for a webinar: “The averaged LinkedIn user spends 17 minutes on the site per month. 75 percent of Facebook users spend 20 minutes on the site every day.” That is an enormous difference and speaks to the draw of… Continue reading
Along with the ever-rising popularity of social media comes a new field of competition for consumer attention. It is predicted that by 2020 video content will make up as much as 80 percent of all internet traffic. How can you utilize each platform for optimal video marketing? Facebook Facebook has long been the top… Continue reading
Imagine if you came to your office in the morning ready for a big day of interviews, client calls and an open recruiting event — but only ten people called or walked through your front door all day. Then the next day there were only seven visitors and the following day only two people came… Continue reading
In Monty Python’s “Meaning of Life”, there is a line, “Ah, I see you have the machine that goes Ping!!!!” It’s a classic line for anyone who has seen the movie, but I’m sure you’re wondering what on earth does that have to do with a new website. As a project manager, before I kickoff… Continue reading
Everyone has a bad day, bad week, bad month and sometimes even a bad year. Factors outside of our control make an impact on our personal lives and professional lives. As much as we try to keep them isolated, it’s impossible, because we are humans. What does this have to do with your marketing? Stay… Continue reading
