One of the best ways to boost traffic to your staffing website is to publish more (and more useful) content. However, part of your content strategy should include a content refresh. Most companies rarely think about refreshing what they already have, but it can be an effective way to gain more traction in search engines…. Continue reading
So you know you have to optimize your site for the search engines, but you have no idea where to even start. Although SEO is a long-term strategy, there are some things you can do on your own today that will put you on the right track for improving your site’s rankings. Start With These Five Tactics to Improve Your Staffing… Continue reading
Are you looking to add other individuals onto your Facebook and LinkedIn pages as admins, but aren’t sure where to start? Below is an easy step by step guide to help you add new members onto your company pages. Adding Admins to Facebook: 1. Go to your company page. 2. Click on the Settings tab… Continue reading
In order for something to rank on Google, Google’s algorithm needs to deem your blog post or page better than the other results. As anyone who has ever tried getting anything ranked on Google knows, their algorithm is constantly changing and is updated at least 500 times a year. Yes, Google’s algorithm changes at least… Continue reading
Fifteen years ago, the sites that ranked well didn’t read very well. Why? Because they were jam-packed with keywords. You probably remember the “bad old days” when you’d Google something like, “the best kitchen knife” and the top result read like this: The best kitchen knife is better than all other kitchen knives. When you… Continue reading
Content Is Data.* Likes and feels are nice but they should be guided by analytics. Your content marketing strategy should engage audiences in many different ways. To effectively do this, you need to know how your content is working. to know, follow these four steps: 1. Monitor. 2. Track. 3. Tweak. 4. Repeat. Find patterns… Continue reading
In some cases, old blogs can contain outdated and no longer relevant information. In those cases, it probably does make sense to remove those posts. But for many blogs, old content can still be relevant, and more importantly, may still drive a LOT of traffic to your website. So how should you decide what blogs… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. EPISODE 49 SEGMENTS: Winning the first impression. What does a candidate or prospect think when they see your website? Why we need to think fast but act slow on social media… Continue reading
To have a successful SEO campaign, you must incorporate the right keywords strategically throughout your website. Without the proper use of keywords, your website has no way of getting on the first page of the search engines, which means that you’ll miss out on website traffic, and even business. So how you know if you’re… Continue reading
Google For Jobs: How to post jobs that get seen on Google For Jobs In 2017, Google announced a new search feature to make finding jobs when searching Google quick and easy for job candidates. This search feature uses structured data to displays jobs from career sites and will display these jobs in job seekers’… Continue reading
More and more businesses are beginning to open back up, which means there are available positions that need to be filled. Normally, this is not an issue. However, we are living in less than normal times. In the wake of the pandemic, people would rather collect unemployment or are wary of returning to work. So,… Continue reading
Ah, Facebook jobs – how they’ve made a splash into the landscape of social recruiting. With over 2 billion users on Facebook alone, utilizing this platform effectively and efficiently should be top priority when it comes to your social strategy. Facebook jobs have made applying to jobs quick and easy. Essentially, a Facebook user’s profile… Continue reading
The newest buzzword in the marketing community is employee advocacy. The term may be new, but the concept is tried and true, updated for the digital age. What is Employee Advocacy? The definition of employee advocacy is simply the promotion of your company by the people who work for it. This happens all the time… Continue reading
Like other social sites, LinkedIn rewards activity on your page with more opportunities for attention. If you’re looking to increase the number of followers on your company’s page, you should post to the page regularly by sharing original content that gives value to your audience, get your company’s employees to like, and share the content… Continue reading
Let’s Talk About SEO And Your Content A lot has changed since the dawn of search engine optimization (SEO), but many people still seem to be stuck in the old days when it comes to SEO copywriting. Unfortunately, outdated tactics are not only ineffective, but they can also land you in hot water with search… Continue reading
Google Search Console is a free tool for webmasters that can be set up on your website. It offers a collection of great tools and information, including: Overall site performance Total search clicks Total search appearances How many URLs are indexed by Google Website issues Pages with potential errors URLs/pages with opportunity for improvement Mobile… Continue reading
