To have a successful SEO campaign, you must incorporate the right keywords strategically throughout your website. Without the proper use of keywords, your website has no way of getting on the first page of the search engines, which means that you’ll miss out on website traffic, and even business. So how you know if you’re… Continue reading
Google For Jobs: How to post jobs that get seen on Google For Jobs In 2017, Google announced a new search feature to make finding jobs when searching Google quick and easy for job candidates. This search feature uses structured data to displays jobs from career sites and will display these jobs in job seekers’… Continue reading
More and more businesses are beginning to open back up, which means there are available positions that need to be filled. Normally, this is not an issue. However, we are living in less than normal times. In the wake of the pandemic, people would rather collect unemployment or are wary of returning to work. So,… Continue reading
Ah, Facebook jobs – how they’ve made a splash into the landscape of social recruiting. With over 2 billion users on Facebook alone, utilizing this platform effectively and efficiently should be top priority when it comes to your social strategy. Facebook jobs have made applying to jobs quick and easy. Essentially, a Facebook user’s profile… Continue reading
The newest buzzword in the marketing community is employee advocacy. The term may be new, but the concept is tried and true, updated for the digital age. What is Employee Advocacy? The definition of employee advocacy is simply the promotion of your company by the people who work for it. This happens all the time… Continue reading
Like other social sites, LinkedIn rewards activity on your page with more opportunities for attention. If you’re looking to increase the number of followers on your company’s page, you should post to the page regularly by sharing original content that gives value to your audience, get your company’s employees to like, and share the content… Continue reading
Let’s Talk About SEO And Your Content A lot has changed since the dawn of search engine optimization (SEO), but many people still seem to be stuck in the old days when it comes to SEO copywriting. Unfortunately, outdated tactics are not only ineffective, but they can also land you in hot water with search… Continue reading
Google Search Console is a free tool for webmasters that can be set up on your website. It offers a collection of great tools and information, including: Overall site performance Total search clicks Total search appearances How many URLs are indexed by Google Website issues Pages with potential errors URLs/pages with opportunity for improvement Mobile… Continue reading
The short answer? Maybe. If you have the resources…absolutely! Otherwise, it’s time to double down on what works best.
What Are Branded Social Sharing Images? Branded social sharing images are one of the key factors in a successful social media strategy. These types of images are specially tailored to your brand and are always related to the content of the social post. Branded images are a great way to get users to engage with… Continue reading
Visibility for a staffing firm is essential to success. If you don’t appear in searches, you are missing out on potential business. The natural first instinct is to want to rank for as many keywords as possible. While that is not necessarily the worst thing in the world, you want to be ranking for keywords… Continue reading
There are many different factors that play a role in your organic search engine rankings. Many people tend to focus on on-page SEO, such as quality content, title tags, meta descriptions, and more. But it’s just as important to ensure the technical aspects of your site are in place and properly optimized to help improve your… Continue reading
Why should social sharing be a “team sport”? Your staffing or recruiting agency probably already has a few team members who share your blog posts (or other relevant content) on Facebook, LinkedIn or other platforms. Do you really need to get everyone in your company sharing on social media? In a word, yes. Here’s why:… Continue reading
As state and local economies continue to open up from the lockdown caused by the COVID-19 pandemic, the reality of doing more with less will be felt across the business world for the foreseeable future. Even with the jobs data finally starting to turn in the right direction, we as a nation are still sitting… Continue reading
Let’s face it, the past few months in our world and online has not been the most positive time. It’s important to address what is going on in the world, but it doesn’t have to take over your brand or messaging completely. During this time, positivity is needed more than ever before. You can help… Continue reading
Content is king! I’m sure you’ve heard that phrase before. Content can help differentiate your services. Position you as a thought-leader. Build stronger client and candidate relationships. Give your sales team something more to talk about (besides just asking prospects “are you hiring?”). Provide fuel for your social media presence. Help improve search engine rankings…. Continue reading
