At first glance, the idea of search engine optimization on your website can seem quite intimidating for most people. However, there are a lot of advanced SEO tools out there that can make the job a lot easier. And the best part is that many of them are completely free to use for anyone. If… Continue reading
This article series walks you through the steps to proactively manage your online reputation. To understand why managing your online reputation is important, and get a handle on your current online reputation, make sure to read the first part of this series. If you have read and followed the steps outlined thus far you should… Continue reading
A running joke for marketing professionals is when a client reaches out and says something to the effect of “What Did You Do?” That can be a good email or phone call… or a bad email or phone call. This time, it was a good email. “Matt – you’ve blown up our FB!” For this… Continue reading
Who’s afraid of the big, bad blog? Deciding to write a blog post can be scary. When I first sat down to write a blog post, I just sat there looking at the screen. I was afraid I had nothing to share – who wants to hear what I think? Do I know enough about… Continue reading
The web has made the world more connected than ever before. It is easier than ever to: live and work remotely, have longer distance relationships (personal and professional), have fewer conversations face-to-face versus through an electronic device and share our thoughts one-to-one or one-to-many Our world is smaller (figuratively speaking of course). This changes the… Continue reading
This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for your staffing company and don’t want to learn the “why” behind it… If you are looking to capture attention and… Continue reading
Want new Instagram followers quickly? You’re going to have to follow them first! Here are three fast and very easy ways to get more Instagram followers right now: Follow ASA Are you an ASA member? Perfect! Follow the people who follow ASA. They are your peers and it will help get your name out… Continue reading
Have you ever gone to a company’s Facebook page to ask a question, only to receive an answer a couple days later, or sometimes not at all? This probably left you frustrated and not wanting to support that particular business. More and more people are turning to social media as a source for customer service…. Continue reading
So you have a social media account, but now comes the hard part- what should you post? Building your staffing company’s online presence doesn’t have to be as intimidating as it may first appear. If you’re beating your head against a wall trying to think of what to share on Twitter, Facebook, LinkedIn or Instagram,… Continue reading
I’m often asked where the best place to spend money on social paid advertising is – LinkedIn or Facebook? And I’m grateful for the chance to address it, because it’s no surprise that many staffing and recruiting firms intuitively think that LinkedIn must be the winner. They often think this for a few common and… Continue reading
If you follow Haley Marketing Group, or me and my articles and videos, you know I try to put out a lot of content. Between consistent videos on LinkedIn, guest appearances writing the Haley Marketing Idea Club newsletter article, or speaking and presenting at staffing industry conferences, I truly believe in the impact of content. I… Continue reading
There are many ways to run ads on social media. Some are more effective than others, and depend on your company’s goals. For the staffing and recruiting industry, experimenting with various ads campaigns will show you where you’ll get the right sort of traffic. Getting Started With Social Media Ads First You Need to Decide… Continue reading
Social media is the perfect place to showcase your company’s services and personality. Whether you’re ready to unveil a new whitepaper or introduce a new employee, there are tools you can use to make this content attract your audience. What are some good sites and apps to spice up your social media? Crello Crello is… Continue reading
When putting together a new marketing strategy, we can often overlook one important factor, community and the impact of giving back. Community involvement is not only important for brand awareness, it can also allow your business to use creative methods to get in front of clients and candidates. When you do good, people feel good… Continue reading
Having a background in English, I am a stickler for grammar rules and spelling conventions. So, when I see people who I know are intelligent businesspeople making common errors in their emails, social media posts, blogs and even in their speech, it leaves me, well, speechless. Everywhere you type – whether it’s a job description,… Continue reading
One of the newest and most effective ways to reach job candidates on Facebook is through video. Not only can you use videos to advertise jobs, you can also share tips on topics such as resume writing and preparing for a job interview. Before you get started, it’s important to know a few best practices… Continue reading
