Tech Park is returning to Staffing World for the second year. Join Haley Marketing Group at ASA’s Tech Park in Washington, DC for Quickly Collecting Candidate Applications Through Facebook, presented by Matt Lozar at 3:45 p.m. on Tuesday, Oct. 16. Given the current state of the talent market, it is mission-critical to share open jobs… Continue reading
College football season is in full swing! College athletics provides one of the biggest stages in the country for social media strategists and content creators to flourish. No school has been able to continuously innovate and thrive on that stage over the last five years like the creative solutions team at Clemson University has. This… Continue reading
The United States unemployment rate is currently around 3%-4%… The lowest its been since before the 2008 recession. This will certainly cause a struggle for staffing firms to find active job seekers. This means that staffing firms must take a different and creative approach to market their jobs, and their services. What better way than… Continue reading
Snapchat is much more than a platform used to take selfies. Here are some stats to put this into perspective: There are over 300 million monthly active users. 187 million people actively use Snapchat daily. 18% of U.S. social media users are using Snapchat. 45% of Snapchat users are aged between 18-24. With stats like… Continue reading
Every single month, there are thousands of people searching for the services you offer on Google, Bing, and Yahoo. Therefore, Search Engine Optimization is one of the most effective strategies to drive targeted traffic to your site. However, one of the most common questions I get is, “How long does it take for SEO to… Continue reading
Make sure to read the first and second part of this article series. You can jump in anywhere in the series but you will get the most value be following along from the beginning. So far you should have a list of the sites most significant to your online reputation. You have grouped and arranged… Continue reading
At first glance, the idea of search engine optimization on your website can seem quite intimidating for most people. However, there are a lot of advanced SEO tools out there that can make the job a lot easier. And the best part is that many of them are completely free to use for anyone. If… Continue reading
This article series walks you through the steps to proactively manage your online reputation. To understand why managing your online reputation is important, and get a handle on your current online reputation, make sure to read the first part of this series. If you have read and followed the steps outlined thus far you should… Continue reading
A running joke for marketing professionals is when a client reaches out and says something to the effect of “What Did You Do?” That can be a good email or phone call… or a bad email or phone call. This time, it was a good email. “Matt – you’ve blown up our FB!” For this… Continue reading
Who’s afraid of the big, bad blog? Deciding to write a blog post can be scary. When I first sat down to write a blog post, I just sat there looking at the screen. I was afraid I had nothing to share – who wants to hear what I think? Do I know enough about… Continue reading
The web has made the world more connected than ever before. It is easier than ever to: live and work remotely, have longer distance relationships (personal and professional), have fewer conversations face-to-face versus through an electronic device and share our thoughts one-to-one or one-to-many Our world is smaller (figuratively speaking of course). This changes the… Continue reading
This question was originally asked on Quora.com and came to me from a client recently: What is the ideal length for a social media video? For those of you who are making a video for your staffing company and don’t want to learn the “why” behind it… If you are looking to capture attention and… Continue reading
Want new Instagram followers quickly? You’re going to have to follow them first! Here are three fast and very easy ways to get more Instagram followers right now: Follow ASA Are you an ASA member? Perfect! Follow the people who follow ASA. They are your peers and it will help get your name out… Continue reading
Have you ever gone to a company’s Facebook page to ask a question, only to receive an answer a couple days later, or sometimes not at all? This probably left you frustrated and not wanting to support that particular business. More and more people are turning to social media as a source for customer service…. Continue reading
So you have a social media account, but now comes the hard part- what should you post? Building your staffing company’s online presence doesn’t have to be as intimidating as it may first appear. If you’re beating your head against a wall trying to think of what to share on Twitter, Facebook, LinkedIn or Instagram,… Continue reading
I’m often asked where the best place to spend money on social paid advertising is – LinkedIn or Facebook? And I’m grateful for the chance to address it, because it’s no surprise that many staffing and recruiting firms intuitively think that LinkedIn must be the winner. They often think this for a few common and… Continue reading
