Around a year ago, Facebook announced it was making changes to the newsfeed with the hopes of increasing user engagement. The goal was to prioritize what family and friends share over content from businesses and brands. Let’s take a closer look at some of these changes. Meaningful Interactions One of the biggest changes to Facebook… Continue reading
Make the blog easy to read Get everyone in your company to share it to social media Share in LinkedIn and Facebook Groups Optimize your blog for search engines Always give value to your reader Run low-cost ads A blog is a great tool to share your company’s ideas, give advice and garner more followers…. Continue reading
We’ve probably all heard a variation of this quote at one point or another. “The journey of a thousand miles begins with the first step.” What we may forget is that there is often a lot of prep work that needs to precede that first step. It’s that prep work that may just be the… Continue reading
Q: “Is there a way to delete a negative review on our Facebook page or a way to turn it off? I thought we have a safe feature turned on in which I can manage notifications, but a negative review did come in and seems to be publicly displayed.” A: Technically, yes. You could… Continue reading
Jeff then takes 2 years trying to decide which stool is good enough for Amazon HQ2, the salesperson spills his business cards on the floor, and the recruiter says “ouch,” then she immediately looks the other two up on LinkedIn. Ok, I tried to think of a better punch-line and that’s the best I could come… Continue reading
On October 3, 2018, I saw one of my favorite comedians, podcasters and Instagram influencers – Claudia Oshry, @GirlWithNoJob – at a local comedy club. Oshry spent her early career building her reputation on social media, specifically Instagram, by posting funny memes and recording hilarious Instagram stories, which has now become a global brand that… Continue reading
Most people are creative by nature. Whether your creativity shines through your work, family life or out-of-office activities, we all need ways to express ourselves outside of the work we have to do. And while Haley Marketing has, by nature, a culture of creativity, there are many benefits any business could obtain – no matter… Continue reading
Tech Park is returning to Staffing World for the second year. Join Haley Marketing Group at ASA’s Tech Park in Washington, DC for Quickly Collecting Candidate Applications Through Facebook, presented by Matt Lozar at 3:45 p.m. on Tuesday, Oct. 16. Given the current state of the talent market, it is mission-critical to share open jobs… Continue reading
College football season is in full swing! College athletics provides one of the biggest stages in the country for social media strategists and content creators to flourish. No school has been able to continuously innovate and thrive on that stage over the last five years like the creative solutions team at Clemson University has. This… Continue reading
The United States unemployment rate is currently around 3%-4%… The lowest its been since before the 2008 recession. This will certainly cause a struggle for staffing firms to find active job seekers. This means that staffing firms must take a different and creative approach to market their jobs, and their services. What better way than… Continue reading
Snapchat is much more than a platform used to take selfies. Here are some stats to put this into perspective: There are over 300 million monthly active users. 187 million people actively use Snapchat daily. 18% of U.S. social media users are using Snapchat. 45% of Snapchat users are aged between 18-24. With stats like… Continue reading
Every single month, there are thousands of people searching for the services you offer on Google, Bing, and Yahoo. Therefore, Search Engine Optimization is one of the most effective strategies to drive targeted traffic to your site. However, one of the most common questions I get is, “How long does it take for SEO to… Continue reading
Make sure to read the first and second part of this article series. You can jump in anywhere in the series but you will get the most value be following along from the beginning. So far you should have a list of the sites most significant to your online reputation. You have grouped and arranged… Continue reading
At first glance, the idea of search engine optimization on your website can seem quite intimidating for most people. However, there are a lot of advanced SEO tools out there that can make the job a lot easier. And the best part is that many of them are completely free to use for anyone. If… Continue reading
This article series walks you through the steps to proactively manage your online reputation. To understand why managing your online reputation is important, and get a handle on your current online reputation, make sure to read the first part of this series. If you have read and followed the steps outlined thus far you should… Continue reading
A running joke for marketing professionals is when a client reaches out and says something to the effect of “What Did You Do?” That can be a good email or phone call… or a bad email or phone call. This time, it was a good email. “Matt – you’ve blown up our FB!” For this… Continue reading
