Earlier this month Haley Marketing launched a new corporate website for Essential Personnel. In addition to the website development, we implemented a complete Search Engine Optimization plan in an effort to improve rankings on key search terms and drive more qualified traffic to the website. Before the new website was launched: Essential Personnel had a total of 1 Top 10 ranking… Continue reading
Q: I’ve been hearing the term “Black Hat” SEO a lot lately. What is it? Does it work? A: We’ve all seen those ads on TV for products claiming to help you lose 20 lbs in one week or create six pack abs in eight minutes or less a day. As tempting as those products sound,… Continue reading
Consider these statistics from a recent study conducted by Pew Internet & American Life Project: 89% of Internet users use a search engine to find information. (May 2008) 81% of Internet users use the Internet to research a product of service before making a purchase. (September 2007) While these statistics really aren’t that shocking, what… Continue reading
More WebProNews Videos Interested in experimenting with Twitter? This video offers a general overview of some best practices to consider when Tweeting. For Staffing and Recruiting Agencies, here are some specific suggestions when starting out on Twitter: Twitter Basics – Be polite – Make friends – Start Conversations – Ask and Answer Questions Determine… Continue reading
With the emergence of social networking sites such as Twitter, Facebook, Myspace and LinkedIn, businesses have nearly unlimited access to the public. Through social media participation, businesses can interact with clients, customers and prospects to increase brand awareness and direct traffic to their websites. I just read a very interesting article in this past months Social Computing Magazine. (11… Continue reading
A few weeks back I posted a high level overview about how staffing and recruiting firms can leverage blogs as cost effective marketing tools in a down economy. In this post, I want to share a more specific, tactical way to use blogs: Driving More Traffic to Your Trade Show and Career Fair Booths Attending trade shows and career fairs… Continue reading
I just saw an interesting video from WebProNews that discussed leveraging a company blog as one of the most cost-effective marketing tools available in a down economy. To paraphrase, the video points out that buyers have less money to spend, so they spend more time researching before making a decision. So how can Staffing Firms and Recruiters benefit from… Continue reading
I’ve been asked some interesting questions lately about SEO and Google’s upcoming plans for 2009: Will Google’s new changes make my staffing firm’s website impossible to find? If I don’t have movies, podcasts or other interactive features will Google ignore my website? If I don’t have a Facebook, LinkedIn, or MySpace profile, will candidates stop… Continue reading
Can you imagine being able to recruit nurses for $70? How about medical billers for $5? Pure fiction you say? So did I, until I met Tom Andrews with Key Search Marketing. Tom’s firm specializes in PPC (pay per click) advertising for the staffing industry. They have been working with several staffing firms to use… Continue reading
