Over the past few months, as our country deals with COVID-19, life itself has been anything other than predictable. With news and updates changing every single day, it has become apparent that messaging of businesses must remain flexible as circumstances change. Messaging and a digital marketing strategy go hand-in-hand, especially as uncertainty continues to linger…. Continue reading
Does Just Being There Make A Difference? For one staffing company, it did. The pandemic and resulting economic crisis left tens of millions suddenly out of work. This staffing company wanted to let candidates know they were open, available to help and thankful to frontline workers. This is how that simple message generated an impressive… Continue reading
Evaluating your marketing efforts can be intimidating – luckily, we have a few free resources that can help your business. Google Analytics Google Analytics is a completely free tool that helps businesses track important information about websites. For example, you can track how many people are on your site, what pages they’re visiting, for how… Continue reading
With the COVID-19 pandemic rocking the United States in the middle of March, its impact on the staffing industry was profound. With all the uncertainty surrounding our country and industry, now is the time to see how people changing their behavior. As the biggest marketing company in the world for the staffing industry, we wanted to look… Continue reading
Social distancing has had a tremendous impact on our economy. While some sectors of staffing are still thriving, many are taking a hit to their business. In light of the effect COVID-19 is having, we’re revisiting some of our top blog posts from before and during the Great Recession. While some of the marketing advice… Continue reading
We are in the midst of crazy times right now. There is no shortage of media coverage about the Coronavirus, social distancing, healthcare supply concerns and more. Media consumption and Internet traffic is possibly at its highest point…ever. With this increase in traffic, comes potential. While some staffing and recruiting companies are looking to make… Continue reading
If there was ever a time for staffing firms to be flocking to social media to manage their brand voice, reassure candidates and prospects that they have everything under control and, most importantly, be a part of the community…this is it. For 7 years, I’ve seen the staffing industry slowly shift to understand the real… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing, and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Acquiring Clients in 2020 Brad Bialy: Just this past week, I… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing, and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Acquiring Clients in 2020 Brad Bialy: What content format is working… Continue reading
With over 200 million users and 25 million companies worldwide on Instagram, it’s a valuable platform for your business. Instead of just throwing content at the platform, we want to break down this social media behemoth and the best way to utilize Instagram at your staffing and recruiting agency. Users Want to See YOU Instagram… Continue reading
Q: New temporary staffing apps are popping up all over, allowing job seekers to sign up for work right through their phone, and employers to completely bypass staffing agencies. How can my staffing firm compete with that?! A: Channel your inner travel agent. Decades ago, the travel industry faced a similar challenge when the internet… Continue reading
Goodwin Recruiting Founded in 1999 by Eric Goodwin, Goodwin Recruiting is a full-service, national management recruiting firm known for making genuine connections between talent and companies. The Challenge: Generating Demand for New Specialties While Goodwin Recruiting started as a hospitality recruiting firm, they decided to break into several new industries including finance & accounting, healthcare,… Continue reading
You’ve done everything you have to do – you’ve planned out your social media schedule, created eye-catching imagery and witty, but informative captions, and set aside time to post content to your social media accounts actively. Only to feel like your social media posts aren’t attracting likes and engagement as you hoped. Where did you… Continue reading
Welcome! You’ve made the investment and you’re a part of our Digital Dominance program – social media, blogging, email marketing and reputation management all in one! The best part? It’s a fully managed, award-winning marketing program designed specifically for you! Like most partnerships though, we cannot excel without your help. Here are three tips to… Continue reading
Do you want your staffing website to rank better in Google search results in 2020? Even though Google is always tweaking its algorithm and user behaviors are continually evolving, organic search generated 53% of website traffic in 2019. The fact is, SEO still matters if you want to be found. Now is the time… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing, and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Preparing for 2020 Brad Bialy: Prediction content. As we look at… Continue reading
