So, you’ve decided you want to share more content on your social media platforms, but where the heck do you start? It can seem overwhelming at first when you decide to make an effort on social media, especially when it comes to what you should be sharing. But taking a couple hours out of your… Continue reading
Record-low unemployment rates. Hard-to-fill job orders. Not a great combination for staffing and recruiting firms. If you can’t get applications, you can’t fill job orders, and you can’t turn a profit. While some staffing companies just throw more and more money into recruiting efforts – other smart companies have taken a step back. Before throwing more… Continue reading
“You’re one in a melon!” Ok, I can hear the collective groan 🙂 It’s true though. Every company is different somehow. It’s up to you to show your customers and clients HOW you’re different. A really easy way to do this is to be relatable and fun on social media. Also, everyone likes to save… Continue reading
LinkedIn, Facebook, Twitter, Instagram and more! There are so many social media platforms available to us today that it is a job in itself to master even one. Many companies have taken on this challenge by running their own business pages on several different platforms. One of the most popular is Instagram with over 70… Continue reading
I just got slammed on Glassdoor…and I’m happy about it. Okay, happy isn’t the right adjective. But let me explain… A couple of weeks ago, Glassdoor informed me that Haley Marketing had a new review. And this one was a doozy. One star. Accusing me and my business partner (who also happens to be my… Continue reading
When implementing an SEO strategy for a staffing firm, your goal is typically to attract more inbound leads and garner more applications for your jobs. Though SEO is a great way to attract people who are actively searching, it will naturally take a lot of time before you start seeing the fruits of your labor…. Continue reading
Seriously. By the end of this article, you’ll be saying, “my job board rep hates him!”. What is that one simple trick? It’s digital advertising. WAIT! Don’t close your browser yet. It’s much more than just social media or PPC ads. Hear me out on this. We all know the unemployment rate is hovering around… Continue reading
The Facebook job application is a great addition to the already growing social media network. Consistently posting Facebook jobs to your page is great, but are they really that great if no one is seeing them? If you want to get your Facebook jobs noticed by a larger audience than just your followers, you don’t… Continue reading
Staffing companies across the country are struggling to find talent now that national unemployment has been hovering around 4 percent. Nearly everyone who wants a job has one, and most talented people aren’t spending their free time browsing job boards. Getting openings in front of the right people at the right time requires a significant… Continue reading
If you’re reading this because your boss forwarded you the link…stay with me. I promise there will be enough information in this post to not only survive your summer internship, but also excel in a way that helps you fight for a job when you graduate. In the time I’ve spent working at Haley Marketing… Continue reading
We often joke at the Haley Marketing Group that social media changes by the month, week or even by the day. (Seriously, if you login to your favorite social media application, you probably notice something different by the week.) That is a challenge but it’s also exciting. New features become available. With new features, we… Continue reading
I recently had the opportunity to record a podcast with Todd Lewandowski, host of Haley Marketing’s Secrets of Staffing Success. It was a great session because we opened it up to listener questions. We asked staffing and recruiting professionals to share their marketing questions with us, and Todd grilled me with question after question! One… Continue reading
Creating an effective social media strategy is hard enough for a single staffing firm office. When you add national franchises into the mix, it can feel impossible. Franchised companies struggle to give their local offices an individual feel while maintaining corporate brand consistency. But with the right marketing team behind you, it is possible to… Continue reading
Recently, I watched a presentation from marketing and customer service keynote speaker Jay Baer, and two statistics he shared stood out to me. 1. 91% of all B2B purchases are influenced by word of mouth 2. 50% of all word of mouth is online If those stats don’t make you nervous, congrats! You must… Continue reading
We all know using social media is a great way to promote our business, but how do we understand what returns we’re getting from it? Unfortunately, there is no common denominator when measuring the return on investment (ROI) for social media. However, tracking the success of your efforts is not impossible. Below are a few… Continue reading
Finding consistent content for your Instagram feed can be tricky. If you’re a 9-5 office like us, there are only so many pictures you can take of birthday parties, team meetings and new employees. When your ideas get stale, you’re less likely to post, and next thing you know, you haven’t updated your Instagram feed… Continue reading
