We often joke at the Haley Marketing Group that social media changes by the month, week or even by the day. (Seriously, if you login to your favorite social media application, you probably notice something different by the week.) That is a challenge but it’s also exciting. New features become available. With new features, we… Continue reading
I recently had the opportunity to record a podcast with Todd Lewandowski, host of Haley Marketing’s Secrets of Staffing Success. It was a great session because we opened it up to listener questions. We asked staffing and recruiting professionals to share their marketing questions with us, and Todd grilled me with question after question! One… Continue reading
Creating an effective social media strategy is hard enough for a single staffing firm office. When you add national franchises into the mix, it can feel impossible. Franchised companies struggle to give their local offices an individual feel while maintaining corporate brand consistency. But with the right marketing team behind you, it is possible to… Continue reading
Recently, I watched a presentation from marketing and customer service keynote speaker Jay Baer, and two statistics he shared stood out to me. 1. 91% of all B2B purchases are influenced by word of mouth 2. 50% of all word of mouth is online If those stats don’t make you nervous, congrats! You must… Continue reading
We all know using social media is a great way to promote our business, but how do we understand what returns we’re getting from it? Unfortunately, there is no common denominator when measuring the return on investment (ROI) for social media. However, tracking the success of your efforts is not impossible. Below are a few… Continue reading
Finding consistent content for your Instagram feed can be tricky. If you’re a 9-5 office like us, there are only so many pictures you can take of birthday parties, team meetings and new employees. When your ideas get stale, you’re less likely to post, and next thing you know, you haven’t updated your Instagram feed… Continue reading
As the labor market tightens, employment agencies and recruiters are deploying every resource available to find good candidates to fill requirements efficiently as possible. One resource that has become a great gateway is utilizing Facebook jobs to get in front of a different audience than they may be reaching in their ATS or LinkedIn. On… Continue reading
For many staffing firms, social media feels like a luxury. With so many other priorities to focus on, finding the time to consistently post engaging content, grow an audience and generate traffic can feel impossible. But social media is a powerful tool that can generate real ROI when a strategy is developed and executed. This… Continue reading
As Google continues to make a bigger impact in the recruitment marketing industry, job candidates are using Google for Jobs to find their next job. How can you tell if your website is receiving traffic from Google for Jobs? Google for Jobs has been a hot-button topic in the recruitment industry since Google announced its… Continue reading
Facebook is so much more than just cute dogs and recipe videos you’ll never make (although it’s what most of us like best about Facebook) – it’s also an important hiring tool. According to a 2018 Pew Internet Report, “two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of… Continue reading
It’s easier said than done, but the act of getting your employees involved in your social sharing strategy is crucial for your business’s success on Facebook. In recent months, Facebook has released various statements on how their platform will now favor content that has more engagement (comments, shares, likes or reactions) rather than content that… Continue reading
Low unemployment rates are great for the economy, but they can spell trouble for even the most effective staffing firms. When everyone who wants a job has a job, the costs and time associated with uncovering, attracting and hiring quality candidates increases. Recently, a client of Haley Marketing Group was experiencing this challenge. The firm… Continue reading
From Siri to Alexa to Google, in-home assistants and voice search is quickly becoming part of our daily life. In 2017, 13% of US Households owned a smart speaker and that number is expected to rise to 55% by 2022 (according to OC&C Strategy Consultants). Coupled with voice search on smartphones and other devices, comScore… Continue reading
When the employment market is tight, finding qualified candidates can feel like an uphill battle. But with the right approach, staffing firms can build a reputation as an employer of choice, attracting the caliber of talent needed to accurately fill job orders. HTSS, Inc., a client of Haley Marketing Group, serves Pennsylvania’s Lehigh Valley region… Continue reading
Your blog is an important component of your website. When candidates or potential clients are researching staffing and job-search topics, they can find you through your blog. However, waiting for Google to index your content and generate traffic can be a slow burn. To really boost blog traffic, a social sharing strategy is required. Recently,… Continue reading
Haley Marketing Group will be attending the 2018 ASA North Carolina Staffing and Recruiting Conference in Charlotte, NC, March 21-23. We look forward to sharing ideas with you and hearing about your challenges during the Symposium. A Little Bit About Brad Brad Bialy, a social media and content marketing strategist from Haley Marketing Group will… Continue reading
