From Siri to Alexa to Google, in-home assistants and voice search is quickly becoming part of our daily life. In 2017, 13% of US Households owned a smart speaker and that number is expected to rise to 55% by 2022 (according to OC&C Strategy Consultants). Coupled with voice search on smartphones and other devices, comScore… Continue reading
When the employment market is tight, finding qualified candidates can feel like an uphill battle. But with the right approach, staffing firms can build a reputation as an employer of choice, attracting the caliber of talent needed to accurately fill job orders. HTSS, Inc., a client of Haley Marketing Group, serves Pennsylvania’s Lehigh Valley region… Continue reading
Your blog is an important component of your website. When candidates or potential clients are researching staffing and job-search topics, they can find you through your blog. However, waiting for Google to index your content and generate traffic can be a slow burn. To really boost blog traffic, a social sharing strategy is required. Recently,… Continue reading
Haley Marketing Group will be attending the 2018 ASA North Carolina Staffing and Recruiting Conference in Charlotte, NC, March 21-23. We look forward to sharing ideas with you and hearing about your challenges during the Symposium. A Little Bit About Brad Brad Bialy, a social media and content marketing strategist from Haley Marketing Group will… Continue reading
We know hashtags are essential for growing your audience on Instagram. If you don’t use hashtags, you’re only speaking to your unique (and probably small) audience, rather than to an entire network of users who may be searching popular hashtags. Hashtags can be tricky though! While it’s tempting to use hashtags you know will bring… Continue reading
“Does anyone have tips for online reviews and reputation management?” Question Originally Posted on ASA Central In a digital world where 88 percent of people trust online reviews as much as they trust their best friends’ recommendations, your desire to gather positive reviews to outweigh the negatives is certainly worthwhile. The truth behind online reviews… Continue reading
The short answer: you shouldn’t. The real question is – why is no one reading the content? Are you writing about relevant topics? Are you publishing blogs without optimizing the copy for both readers and search engines? Are you sharing the content through other outlets to expand your reach? Use these strategies below to take… Continue reading
Earlier this week, I explained two different Facebook advertising campaigns to reach your marketing objective, Engagement and Traffic. We shared some data from our Social Pro program that showed each marketing objective achieved the goal it set out to accomplish. Now, I want to share some data that we’ve compiled through collecting candidate applications and… Continue reading
Facebook advertising provides a multitude of options for businesses to meet their goals. As of this blog post, when creating a new Facebook advertising campaign there are 10 unique options for marketing objectives. Today, we are going to look at two of those options through data compiled from our award-winning Social Pro program. We are going to dig… Continue reading
Publisher’s Note: Before Reading this Article, Click Play and Watch this Short Video Video Clip From Haley Marketing Group Social Pro Product Demo When developing a social media strategy for staffing, I continue to share the following mindset with recruiters and staffing specialists. While engagement on social media is important, the main focus… Continue reading
We’ve been talking video this week at Haley Marketing Group. The team is always exploring ways to increase how we use it ourselves for training, marketing and education. We also regularly share ideas on how staffing firms can use video to capture the attention of their clients and candidates. In her Ask Haley Blog, Digital… Continue reading
“Fitting in” is one of those horrible diseases that turn reasonable minds into sheep-gelatin hive minds.” –Alida Nugent, You Don’t Have to Like Me Each of you, as an individual, must pick your own goals. Listen to others, but do not become a blind follower.” –Thurgood Marshall As a business, you may feel pressured to… Continue reading
You probably have your own Instagram account, but does your business? It’s time, as more and more candidates (and clients!) are using the tool to get “behind the scenes” information on your company. Grab your phone and your goals and read my tips below! “Sell” as little as possible This sounds counterintuitive to your… Continue reading
If the answer isn’t you – it’s time to take control. In the staffing industry, social media has become an indispensable marketing tool for branding and recruiting talent across many industries, from light industrial to healthcare. As a critical tool, you should make sure you have control of these pages, regardless of who creates or… Continue reading
“The ads that follow you around the Internet” We hear that phrase all the time when talking to current clients or prospects about pay-per-click advertising. Most of the time, people don’t know what the term is remarketing but they definitely know how it works. First, How Do We Increase That Audience Size For companies who… Continue reading
Another busy week here at Haley Marketing Group. Here are just a few of the things we’ve been talking about this week to help clients succeed in 2018. Email Marketing Email marketing is still making a tremendous impact in the staffing industry. Marketing Advisor Mackenzie Froese writes this week about it’s tremendous ROI and… Continue reading
