So you have a social media account, but now comes the hard part- what should you post? Building your staffing company’s online presence doesn’t have to be as intimidating as it may first appear. If you’re beating your head against a wall trying to think of what to share on Twitter, Facebook, LinkedIn or Instagram,… Continue reading
I’m often asked where the best place to spend money on social paid advertising is – LinkedIn or Facebook? And I’m grateful for the chance to address it, because it’s no surprise that many staffing and recruiting firms intuitively think that LinkedIn must be the winner. They often think this for a few common and… Continue reading
If you follow Haley Marketing Group, or me and my articles and videos, you know I try to put out a lot of content. Between consistent videos on LinkedIn, guest appearances writing the Haley Marketing Idea Club newsletter article, or speaking and presenting at staffing industry conferences, I truly believe in the impact of content. I… Continue reading
There are many ways to run ads on social media. Some are more effective than others, and depend on your company’s goals. For the staffing and recruiting industry, experimenting with various ads campaigns will show you where you’ll get the right sort of traffic. Getting Started With Social Media Ads First You Need to Decide… Continue reading
Social media is the perfect place to showcase your company’s services and personality. Whether you’re ready to unveil a new whitepaper or introduce a new employee, there are tools you can use to make this content attract your audience. What are some good sites and apps to spice up your social media? Crello Crello is… Continue reading
When putting together a new marketing strategy, we can often overlook one important factor, community and the impact of giving back. Community involvement is not only important for brand awareness, it can also allow your business to use creative methods to get in front of clients and candidates. When you do good, people feel good… Continue reading
Having a background in English, I am a stickler for grammar rules and spelling conventions. So, when I see people who I know are intelligent businesspeople making common errors in their emails, social media posts, blogs and even in their speech, it leaves me, well, speechless. Everywhere you type – whether it’s a job description,… Continue reading
One of the newest and most effective ways to reach job candidates on Facebook is through video. Not only can you use videos to advertise jobs, you can also share tips on topics such as resume writing and preparing for a job interview. Before you get started, it’s important to know a few best practices… Continue reading
So, you’ve decided you want to share more content on your social media platforms, but where the heck do you start? It can seem overwhelming at first when you decide to make an effort on social media, especially when it comes to what you should be sharing. But taking a couple hours out of your… Continue reading
Record-low unemployment rates. Hard-to-fill job orders. Not a great combination for staffing and recruiting firms. If you can’t get applications, you can’t fill job orders, and you can’t turn a profit. While some staffing companies just throw more and more money into recruiting efforts – other smart companies have taken a step back. Before throwing more… Continue reading
“You’re one in a melon!” Ok, I can hear the collective groan 🙂 It’s true though. Every company is different somehow. It’s up to you to show your customers and clients HOW you’re different. A really easy way to do this is to be relatable and fun on social media. Also, everyone likes to save… Continue reading
LinkedIn, Facebook, Twitter, Instagram and more! There are so many social media platforms available to us today that it is a job in itself to master even one. Many companies have taken on this challenge by running their own business pages on several different platforms. One of the most popular is Instagram with over 70… Continue reading
I just got slammed on Glassdoor…and I’m happy about it. Okay, happy isn’t the right adjective. But let me explain… A couple of weeks ago, Glassdoor informed me that Haley Marketing had a new review. And this one was a doozy. One star. Accusing me and my business partner (who also happens to be my… Continue reading
When implementing an SEO strategy for a staffing firm, your goal is typically to attract more inbound leads and garner more applications for your jobs. Though SEO is a great way to attract people who are actively searching, it will naturally take a lot of time before you start seeing the fruits of your labor…. Continue reading
Seriously. By the end of this article, you’ll be saying, “my job board rep hates him!”. What is that one simple trick? It’s digital advertising. WAIT! Don’t close your browser yet. It’s much more than just social media or PPC ads. Hear me out on this. We all know the unemployment rate is hovering around… Continue reading
The Facebook job application is a great addition to the already growing social media network. Consistently posting Facebook jobs to your page is great, but are they really that great if no one is seeing them? If you want to get your Facebook jobs noticed by a larger audience than just your followers, you don’t… Continue reading
