Social Media Traffic — What Social Platforms are Driving Action? Social media can be an amazing marketing tool. But not all social platforms will drive the same results for your business. As digital marketers, it’s our job to test different platforms to see what works to reach our audience and drive action. All too often,… Continue reading
This week’s updates from Haley Marketing Group for Friday, December 8, 2017. At Haley Marketing Group, we talk a lot about what’s going on in marketing, social media and staffing. (Let’s be honest – we talk a lot in general.) Here are a few of the topics of the week. Marketing Strategy Insights Haley Marketing… Continue reading
At some point during the Thanksgiving holiday (or any of the upcoming holidays), someone will pull out their mobile device. (OK, it’s going to be pretty much everyone). Hopefully, it’s on the couch after the delicious Thanksgiving feast and football plays on the television and not while everyone is at the table during dinner. What are… Continue reading
What business benefits can consistent blogging deliver for a company? In my first post in this series, I described the 90-Day Blogging Challenge we created for our team over the summer. I know what you’re thinking: That’s great, David, but how did it go??? Check Out the Results (WOW!): With the last blog published at… Continue reading
Regardless of the strength of the job market, recruiting top talent always ranks high on a company’s list of priorities. A finite number of “A” players exist. (They wouldn’t be classified as “A” players if the supply was limitless). Companies grow when they can bring that top talent to their team and they grow even… Continue reading
Now, wait. Before you start asking why you get an invoice from Haley Marketing, I don’t mean that there is no cost to a marketing program. (I know, semantics.) What I’m saying is that a good marketing program provides enough return on investment that you make back not only what you’re spending … but more!… Continue reading
Top Notch Personnel in Wichita, KS, had great social media traffic, but was struggling on LinkedIn. To be fair, this light industrial staffing firm does not attract candidates through this medium, however, they were missing out on attention from potential clients by avoiding this platform. The Problem Top Notch Personnel was averaging less than… Continue reading
Unemployment is at a 16-year low with metrics dating back to the month after Wikipedia was launched, and predating the launch of the first generation iPod touch and Windows XP. What can you do today to drive applications to fill the job orders already sitting on your desk?
What should we be doing on social media? How should our website function? These are two of the most common questions we receive at Haley Marketing. While we’re happy to cater a custom social media or website strategy for your business, you can use this simple checklist to see if you’re doing enough on your… Continue reading
Today, content overload is a very real problem. There are blogs, social posts, videos, podcasts, press releases and much more available at the click of a mouse. So, is a blogging program, often the core of a content marketing strategy, really effective? The answer is yes. A content strategy that includes posting original content directly… Continue reading
People often put a lot of time and energy into writing blogs. They research the topic, choose just the right words, and make sure their categories and tags are on point. But all too often, images are an afterthought. They’ll throw any old stock photo in there or worse – skip the image entirely. Bad… Continue reading
Everyday we manage more of our lives online. Socializing, entertainment, and shopping to advocacy, tracking our health, and managing our finances. It permeates our daily activities, relationships and pursuits. Our growing reliance is self-evident. What does this mean for your business? More people will naturally find your business online before they ever speak with you…. Continue reading
Search algorithms always give preference to sites that feature fresh, relevant content. Say it with me: “Fresh, relevant content.” No, this doesn’t mean the two paragraphs you published on your company “blog” that have sat unclicked since 2014. And no, it doesn’t mean the “About Us” section of your website that hasn’t been updated since… Continue reading
In the past 21 years, Haley Marketing has learned a lot about what works well in marketing for the staffing industry. Our experience has allowed us to work with clients across all industries in staffing and recruiting and learn what is successful across the board, and for specific niches and clients. How have we learned… Continue reading
In full disclosure, I am not an expert in search engine optimization. (We leave that to Dan.) However, for as long as I can remember, I am a numbers person. (My dad told me I used to read the baseball statistics in newspapers when I was four.) Being a numbers person, it’s easy to see… Continue reading
If you are a business that serves in only a few different locations, then local SEO is essential to make sure that you are driving targeted traffic in these specific regions that are likely to convert. For example, if you are a staffing agency that only serves in Buffalo, NY; you want to make sure… Continue reading
