If you’re planning to use social media for your business, there is one essential ingredient that will either make or break the results: an audience. If no one is listening to you talk, is it worth talking? (Don’t answer that out loud) As a firm believer in content marketing, I tell my clients that they… Continue reading
With a new year upon us, what can we do on social media to be more effective in 2018 than we were in 2017? Establishing Social Media Resolutions Resolution 1: Focus on Your Business Goals In Part 1 of the Road Map to Social Media Success I discussed the importance of identifying your goals…. Continue reading
We’re starting the year off right with several victories here at Haley Marketing Marketing Group. Take a look at some of these wins for the week ending Friday, January 5, 2018. Website Design Kaitlin Bolling, Director of Interactive Design, started the week with a win by sharing some innovations she developed for our creative team that… Continue reading
It’s official – you can’t ignore Snapchat in your social media and recruiting strategies anymore. Thirty years old and younger is now the largest demographic in the United States and seventy-one percent of Snapchat users are under age 34. In total, Snapchat has over 100 million daily users. Ads are viewed up to one million… Continue reading
When we look at the road map to social media success, it is critical to start at the end, by identifying our goals. What are we trying to accomplish? After all, if we start by deploying social media tactic after tactic without a true goal in mind, how will we know if the actions… Continue reading
“The goal is not to be good at social media. The goal is to be good at business because of social media” – Jay Baer When we look at the road map to social media success, it is critical to start at the end, by identifying our goals. What are we trying to accomplish? After… Continue reading
There’s no denying it; our world now is a controversial one. It’s impossible to watch the news or check our social media feeds without hearing about someone who lost their job – and credibility – because of their actions. And while your company is hopefully far and away from any serious scandal, there’s no way… Continue reading
Successful content marketing takes the right attitude as well as patience. Similar to your staffing agency, it isn’t built overnight. There is a lot of hard work that goes on behind the scenes before your firm really takes off and finds success. The same thing happens with a content marketing program. Everyone wants to rank… Continue reading
Everybody loves to go on vacation. But, you wouldn’t go on vacation without knowing your end destination. You wouldn’t get in your car and simply drive, hoping that you make it to the beach or a resort. Instead, you would think about that end destination and work backward, developing an effective strategy that would… Continue reading
by Nick Rojas Organic traffic is the foundation for nearly all websites. It provides you with the online visibility needed to reach your target audience, and an outlet to serve up your marketing messages. If your organic traffic has recently dropped, it is vital to find out exactly why. The staffing and recruiting industry is… Continue reading
Social Media Traffic — What Social Platforms are Driving Action? Social media can be an amazing marketing tool. But not all social platforms will drive the same results for your business. As digital marketers, it’s our job to test different platforms to see what works to reach our audience and drive action. All too often,… Continue reading
This week’s updates from Haley Marketing Group for Friday, December 8, 2017. At Haley Marketing Group, we talk a lot about what’s going on in marketing, social media and staffing. (Let’s be honest – we talk a lot in general.) Here are a few of the topics of the week. Marketing Strategy Insights Haley Marketing… Continue reading
At some point during the Thanksgiving holiday (or any of the upcoming holidays), someone will pull out their mobile device. (OK, it’s going to be pretty much everyone). Hopefully, it’s on the couch after the delicious Thanksgiving feast and football plays on the television and not while everyone is at the table during dinner. What are… Continue reading
What business benefits can consistent blogging deliver for a company? In my first post in this series, I described the 90-Day Blogging Challenge we created for our team over the summer. I know what you’re thinking: That’s great, David, but how did it go??? Check Out the Results (WOW!): With the last blog published at… Continue reading
Regardless of the strength of the job market, recruiting top talent always ranks high on a company’s list of priorities. A finite number of “A” players exist. (They wouldn’t be classified as “A” players if the supply was limitless). Companies grow when they can bring that top talent to their team and they grow even… Continue reading
Now, wait. Before you start asking why you get an invoice from Haley Marketing, I don’t mean that there is no cost to a marketing program. (I know, semantics.) What I’m saying is that a good marketing program provides enough return on investment that you make back not only what you’re spending … but more!… Continue reading
