>Oil changes. Tune-ups. Tire rotations. New wiper blades. Maintaining your car can be inconvenient, but you do it anyway, right? And the reason is simple: even though it’s a pain in the a$$, you know that regular maintenance keeps your car performing reliably and efficiently. Your website is a lot like your car. When it comes… Continue reading
When you hear terms like “secure sockets layer,” “transport layer security” and “data encryption”: Do your eyes glaze over like a Tim Horton’s doughnut? Do you get a knot in the pit of your stomach? Do you immediately start scanning your ATS to find a tech-savvy candidate who can explain them to you? Believe me… Continue reading
Hungry? So are your potential candidates! Thanks to ultra-powerful mobile tech, today’s job seekers are “consuming” your job postings on the go – faster than they can inhale an order of McDonald’s fries. If you’re craving better ways to connect with top candidates when, where and how they search, be smart! Use these stats and… Continue reading
Using HaleyMail or our job board? Good news: They both just got better! We’ve made some important updates to resolve minor issues and deliver a more seamless experience for you. Here’s a quick overview of the changes we made with v3.7.6, released January 9th, 2016: Haley Marketing Release Notes for v3.7.6: Job Board Updates: Twitter:… Continue reading
Website hosting You’ve heard of it but do you know what it is? Most folks, unless they build and deploy websites for a living, are a bit fuzzy on the subject. It may conjure an image of a cloud, or perhaps a bank of twinkling blue and green lights in a computer clean room. Maybe,… Continue reading
In some parts of the country, the back-to-school season has already started. Even though we have a few more weeks of summer vacay here in beautiful Western New York, I thought I’d go a little back-to-school — old school style — and talk about some print basics. In the era of the web, the print… Continue reading
We did a self-study of more than 30 websites that Haley Marketing designed to see what we could learn from the analytics of those numbers during the past year. During that timeframe, we have data from more than 900,000 website sessions and 1.8 million page views. When you embark on that type of project, there… Continue reading
Haley Marketing Group’s team of designers and developers work together in a room with a closed door, the lights turned off, and the (somewhat transparent) window shades down. They’re kind of weird. I know because I’m one of them. From websites to social media to email to print, the talent in the creative room… Continue reading
You have plenty of quality jobs that need quality candidates – how can you help your chances in attracting a candidate to your job posting over another company’s posting? Think about it from the job seeker’s point of view – browsing sites like Indeed, Monster and ZipRecruiter can be a daunting task, even for the most… Continue reading
Like it or not, people are going to be staring at their wrists more and their phones less. Smart watches, despite not being the must-have accessory quite yet, are making waves. With their recent rise in popularity comes an effect on how your company approaches email marketing. Smart Watches are starting to sell… Android Wear,… Continue reading
We often promote blogging to clients – it’s great for SEO, driving traffic to your site, and a key resource for educating site visitors. But what is it exactly about a blog post that magically turns your website into a wealth of staffing knowledge and advice? Here are the key components to a great blog… Continue reading
There have been a lot of questions recently about mobile websites thanks to Google’s latest algorithm change which places a focus on mobile usability. So is mobile having a real impact on the staffing and recruiting industry? Luckily, we don’t have to guess, let’s turn to the data… At Haley Marketing, we track data on… Continue reading
Earlier this month, Adobe® released a significant update to its Acrobat Package. This new release not only provides a new interface, it also offers cloud-based subscription and a new app with hopes to lure back users who switched over to cheaper third-party editors. It is important to note that there are different versions of… Continue reading
I’m sure we will hear varying views of the recent Net Neutrality decision reached today by the FCC. But so far, why is it important for business and how might it affect the staffing industry? In my opinion, Net Neutrality is crucial for every small business owner who relies on the Internet to launch, move… Continue reading
If 4 out of 5 people told you that “company x” was horrible, would you consider doing business with them? Of course not, why take the risk, right? For better or worse, review sites like Yelp, Google Reviews, Glassdoor, TripAdvisor, Urban Spoon and others are shaping where we decide to eat, what hotel we stay… Continue reading
TERRA Staffing is using Haley Marketing’s new Talent Showcase tool – a platform for skill marketing candidates with a Pinterest / online staffing feel. And the results have been excellent! Over the last 90 days: TERRA is getting two new placements a month People who visit the Talent Showcase spend an average of 4:18 on the… Continue reading
