Like it or not, people are going to be staring at their wrists more and their phones less. Smart watches, despite not being the must-have accessory quite yet, are making waves. With their recent rise in popularity comes an effect on how your company approaches email marketing. Smart Watches are starting to sell… Android Wear,… Continue reading
We often promote blogging to clients – it’s great for SEO, driving traffic to your site, and a key resource for educating site visitors. But what is it exactly about a blog post that magically turns your website into a wealth of staffing knowledge and advice? Here are the key components to a great blog… Continue reading
There have been a lot of questions recently about mobile websites thanks to Google’s latest algorithm change which places a focus on mobile usability. So is mobile having a real impact on the staffing and recruiting industry? Luckily, we don’t have to guess, let’s turn to the data… At Haley Marketing, we track data on… Continue reading
Earlier this month, Adobe® released a significant update to its Acrobat Package. This new release not only provides a new interface, it also offers cloud-based subscription and a new app with hopes to lure back users who switched over to cheaper third-party editors. It is important to note that there are different versions of… Continue reading
I’m sure we will hear varying views of the recent Net Neutrality decision reached today by the FCC. But so far, why is it important for business and how might it affect the staffing industry? In my opinion, Net Neutrality is crucial for every small business owner who relies on the Internet to launch, move… Continue reading
If 4 out of 5 people told you that “company x” was horrible, would you consider doing business with them? Of course not, why take the risk, right? For better or worse, review sites like Yelp, Google Reviews, Glassdoor, TripAdvisor, Urban Spoon and others are shaping where we decide to eat, what hotel we stay… Continue reading
TERRA Staffing is using Haley Marketing’s new Talent Showcase tool – a platform for skill marketing candidates with a Pinterest / online staffing feel. And the results have been excellent! Over the last 90 days: TERRA is getting two new placements a month People who visit the Talent Showcase spend an average of 4:18 on the… Continue reading
At Haley Marketing Group we love it when our clients come to us with unique challenges! @Work asked us to create a website that would attract clients, candidates, and potential franchisees. AND they needed it to present a unique corporate image while keeping each division’s identity intact. No sweat right? (Our designers are shaking their… Continue reading
I had a younger (than me) person tell me the other day, “Sometimes I think adults just don’t get the Internet.” I smiled and responded “Well, that’s interesting because we created it. Oh, and you’re welcome.” I will admit that there are many awesome things that my generation will go down in history for creating… Continue reading
Want to see the latest trends in web design, email marketing, social media and direct mail in the staffing industry? In this idea-packed Lunch with Haley, we’ll show you our recent work, and we’ll tell you about the strategies behind each campaign. You will see: – The debut of our new starter designs! – The… Continue reading
It’s getting hard to find talent. And while that may be a good thing for the staffing industry as a whole, there’s nothing worse for your business than an unfilled job order. How do you get more qualified candidates to apply? Step 1: Update your website to maximize response Promote jobs on your home page…. Continue reading
Last month, TERRA Staffing became the first company to use Haley Marketing’s new Talent Showcase tool–a platform for skill marketing candidates with a Pinterest / Online Staffing feel. And so far the results have been excellent. In the past 30 days: 182 unique visitors to the Talent Showcase. 0% bounces. Only 12% exit the site… Continue reading
Search Engine Optimization (SEO) continues to be a hot topic for marketers and sales professionals across the globe. For the staffing and recruiting industry, having an effective SEO strategy is the difference between having a website that produces leads and recruits top-tier candidates or the equivalent of an online brochure. So what are the most… Continue reading
Every now and then I hear a comment that print advertising is dead, or is no longer a viable means of reaching audiences. If you have been ignoring or no longer consider reaching your audiences through print mediums, perhaps you should take another look. Print technologies continue to evolve and grow. According to a Pitney… Continue reading
This is a question often asked and one that I often want to answer with something like “Well… why don’t people make waffles with their laptops?” While that answer sounds a little snarky, the reasoning is actually the same. You don’t make waffles with your laptop because that’s not what a laptop was created to… Continue reading
In a previous article, I detailed different file format types for your staffing company’s logo. However, many of you are initially asked by someone on our team to provide your logo to us as an “AI” file. So what exactly is an “AI” file and why does Haley Marketing Group prefer that particular file format?… Continue reading
