At Haley Marketing Group we love it when our clients come to us with unique challenges! @Work asked us to create a website that would attract clients, candidates, and potential franchisees. AND they needed it to present a unique corporate image while keeping each division’s identity intact. No sweat right? (Our designers are shaking their… Continue reading
I had a younger (than me) person tell me the other day, “Sometimes I think adults just don’t get the Internet.” I smiled and responded “Well, that’s interesting because we created it. Oh, and you’re welcome.” I will admit that there are many awesome things that my generation will go down in history for creating… Continue reading
Want to see the latest trends in web design, email marketing, social media and direct mail in the staffing industry? In this idea-packed Lunch with Haley, we’ll show you our recent work, and we’ll tell you about the strategies behind each campaign. You will see: – The debut of our new starter designs! – The… Continue reading
It’s getting hard to find talent. And while that may be a good thing for the staffing industry as a whole, there’s nothing worse for your business than an unfilled job order. How do you get more qualified candidates to apply? Step 1: Update your website to maximize response Promote jobs on your home page…. Continue reading
Last month, TERRA Staffing became the first company to use Haley Marketing’s new Talent Showcase tool–a platform for skill marketing candidates with a Pinterest / Online Staffing feel. And so far the results have been excellent. In the past 30 days: 182 unique visitors to the Talent Showcase. 0% bounces. Only 12% exit the site… Continue reading
Search Engine Optimization (SEO) continues to be a hot topic for marketers and sales professionals across the globe. For the staffing and recruiting industry, having an effective SEO strategy is the difference between having a website that produces leads and recruits top-tier candidates or the equivalent of an online brochure. So what are the most… Continue reading
Every now and then I hear a comment that print advertising is dead, or is no longer a viable means of reaching audiences. If you have been ignoring or no longer consider reaching your audiences through print mediums, perhaps you should take another look. Print technologies continue to evolve and grow. According to a Pitney… Continue reading
This is a question often asked and one that I often want to answer with something like “Well… why don’t people make waffles with their laptops?” While that answer sounds a little snarky, the reasoning is actually the same. You don’t make waffles with your laptop because that’s not what a laptop was created to… Continue reading
In a previous article, I detailed different file format types for your staffing company’s logo. However, many of you are initially asked by someone on our team to provide your logo to us as an “AI” file. So what exactly is an “AI” file and why does Haley Marketing Group prefer that particular file format?… Continue reading
Bitmap vs. Vector Understanding the difference between bitmap and vector images can be confusing. But once you learn the key to recognizing the differences, you will never again question which file type to supply for what purpose. First, let’s examine the difference between the two different file types. Bitmap images: Bitmap (or raster) images… Continue reading
Mobile traffic is increasing exponentially and is on pace to surpass fixed Internet access by the end of 2014. This infographic highlights some very interesting statistics on mobile and it’s influence on recruiting staffing. Please feel free to share this on your own website.
Is it just me or is there an epidemic going on? It seems like EVERYONE I know is working harder, trying to work smarter, and still getting less done. And I think I know the cause…it’s the iPhone. And the Blackberry. And the iPad. And all the other tech toys that keep us tethered to… Continue reading
