How-To Tips

Direct sales is all about building relationships. To be successful, put yourself in your prospect’s shoes. If you’re going to interrupt someone, make sure the interruptions are worthwhile—from the recipient’s point of view. Today’s topic of conversation is how to make cold calls, the right way. At Haley Marketing, we encourage our clients to create a “Valid Business Reason” for every interruption. Simply put, we want every communication to add value and enhance the relationship our clients are working to create.

What’s a Valid Business Reason for interrupting someone’s day? Consider these 10 cold call tips and ideas.

How many times have you heard, “We can’t use your services because you’re not on our preferred vendor list?” Whether you are a small independent firm or part of a larger organization, it is inevitable that you will not be on someone’s list at some time.

The growth of the staffing industry and the resulting number of account managers and recruiters calling on prospects is one reason for the growing popularity of the preferred vendor list. It is still possible to do business with a company even when you are not a preferred vendor. Used individually or in combination, here are five ideas that may just earn you a company’s business even when you’re not on the list.

Want to win more business? Start nurturing relationships right now. Get yourself in front of more companies, more often and in a more positive manner than your competition. Forget the "make 100 cold calls this week" routine. Instead, think about building relationships–find 100 ways to add value this week. To get you half way there, here’s a list of 50 reasons to visit 50 clients. Now get started…

Used by themselves or in combination, the following ideas have supported many in the staffing industry in attracting more business.