Direct sales is all about building relationships. To be successful, put yourself in your prospect’s shoes. If you’re going to interrupt someone, make sure the interruptions are worthwhile—from the recipient’s point of view. Today’s topic of conversation is how to make cold calls, the right way. At Haley Marketing, we encourage our clients to create a “Valid Business Reason” for every interruption. Simply put, we want every communication to add value and enhance the relationship our clients are working to create.
What’s a Valid Business Reason for interrupting someone’s day? Consider these 10 cold call tips and ideas.