“Pull Back the Curtain” with Mike Houston from Opti Staffing

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An interesting conversation with Mike Houston from Opti Staffing.  Mike’s goal is to “pull back the curtain” on the recruiting industry.  We’ll talk about how he’s going about doing that.  Plus…

  • How Mike has been able to differentiate his firm in a crowded marketplace
  • His overall approach to marketing a recruiting firm
  • The challenge of finding passive candidates
  • The genesis of his “Fit Factor” campaign and how it helps them stand out
  • and, after 30 years in the industry, where does Mike go for inspiration

If you’d like to learn more about Opti Staffing visit https://www.optistaffing.com/.

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