[Short] Identifying Your Target Audience

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Who is your target audience?

Before you get started with ANY marketing campaign or initiative, you need to first identify your target audience. Who is on the other side of your social media post? Who should be reading your blog article? Who is opening your email marketing?

On this week’s short, Brad Bialy discusses the importance of identifying your target audience and why it should be the starting point of any great marketing effort.

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