Custom Campaigns

About Direct Mail

Make Your Sales Reps More Productive

A structured approach to selling staffing

A custom direct mail marketing campaign provides your sales team with a clearly defined process for going after new accounts.

More appointments. More face time.

By using a high-impact direct mail campaign in advance of your sales calls, your sales team will be more successful on their calls and spend more time speaking with prospects. How much more?


Consider these results:

An industrial staffing firm in Wisconsin used a custom three-step direct mail campaign to get appointments with 60% of the people they targeted.

A commercial staffing firm with offices throughout the country was able to double their call-to-appointment ratio using a custom two-step direct mail campaign.

A clerical staffing firm on the east coast generated a 300% ROI on their direct mail marketing campaign in just 3 months.

How Direct Mail Marketing Works

Four Simple Steps

Step 1:

We craft a strategy based on your company’s strengths and the audience you want to reach.

Step 2:

We brainstorm approaches and determine how to make the best impact.

Step 3:
Copy and Design

We write your content and custom design your materials. Often, we can take advantage of our huge library of articles to create high impact pieces with low copy development costs.

Step 4:

We can provide as much implementation support as you want, including sales scripts, results tracking forms, training for your team and mail production.

In the first month of using my new Door Openers campaign I have already seen several new orders. What’s even more amazing is that we haven’t even had time to make our follow-up calls and orders are still coming in on their own!

Julie, Encore Staffing

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