Client Background and Challenges
This full-service recruiting and outplacement firm specializes in the manufacturing and construction industries.
To expand its offerings, the company introduced outplacement services—a new solution designed to support employers and transitioning employees. Because this was a brand-new service line, the company needed a scalable, digital-first strategy to generate high-value employer leads beyond traditional outreach methods like cold calling and email campaigns.
The Solution
Programmatic SEO (PSEO) Pages
The Recruiters Websites division of Haley Marketing, with Digital Content Producer Natalia Navarro leading the project, developed programmatic landing pages targeting niche services such as outplacement. These pages were built for:
- Search engine optimization (SEO) with keyword-rich content.
- AI-driven discovery (e.g., ChatGPT citations, Google AI snippets).
AI-Optimized Content
The team ensured pages were crawlable by AI platforms, leading to new referral sources beyond Google. In fact, the client’s $14K outplacement lead originated from ChatGPT, not traditional search.
Continuous SEO Tracking
The Recruiters Websites (division of Haley Marketing) team monitored traffic, impressions, and keyword rankings. Highlights included:
- 13% increase in impressions and 9% increase in clicks within one month.
- Rankings for “construction recruiting firms” improved 21 positions since July.
The Results
The impact was immediate and measurable:
- A single outplacement services lead closed at $14,000 in revenue, nearly covering the entire annual PSEO investment within four months.
- The firm’s first-ever outplacement deal came directly from a PSEO page, outperforming all prior cold outreach attempts.
- Ongoing SEO gains with double-digit increases in impressions and clicks month over month.
- Strong momentum in keyword growth, positioning the client for continued long-term visibility.
From the Client
“Recruiting technology is changing and advancing, just like every industry. Our SEO program with Recruiters Websites is helping us market in new ways, making it easier for clients and candidates to discover our services. Closing a $14K lead from just one PSEO page—covering nearly a full year of investment in only three months—shows the true power of this strategy. And we’re only getting started!”
Want to Win More High-Value Leads?
Recruiters Websites, a division of Haley Marketing, specializes in helping executive recruiters and search firms attract business with smart, scalable marketing solutions like programmatic SEO. If you want to generate qualified leads and maximize ROI from digital channels—let’s talk.