Ask Haley Blog

Content is…still…King!

“Content is king!”

It’s a phrase we have used for the past decade for everything from website design to email marketing.  And now it’s time to use it for SEO. 

I just came across this great article on SEO in 2013.  

SEO in 2013: 7 Surprisingly Simple Factors That Will Take The Lead

Not surprisingly, the first two factors that will determine your SEO success in 2013 are content related.  #1 is uniqueness of content.  Instead of just simple articles on your website, try to incorporate eBooks, whitepapers, videos, and slide presentations.

#2 is Content Marketing.  At Haley Marketing this is something that we are focusing on in 2013.  We have enhanced our HaleyMail program from just an email marketing tool to a fully enhanced Content Marketing tool…the only one of it’s kind specifically designed for the staffing industry!

Our Content Marketing program provides high value content every month that can be used in your email marketing, social media and website.  As this article shows, it’s also a great tool to enhance your SEO. 

If you would like more information about how our Content Marketing tools can help your firm please contact me at tlewandowski@haleymarketing.com.

Todd Lewandowski has over 10 years of marketing experience in the staffing and recruiting industry.  Todd has worked with over 100 staffing and recruiting firms in the development and execution of email marketing programs.

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