Idea Lab

Real samples. Real staffing firms.Content marketing is the art of selling without selling. In staffing, content marketing is being used to differentiate, add value, nurture relationships, and most importantly help staffing firms boost sales productivity and get out of the commodity trap.Want to see what great content marketing looks like?At this Lunch with Haley webinar,… Read more »

According to the Content Marketing Institute, Content marketing is a method of marketing involving creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. In plain English, content marketing is the art of selling without selling. It’s… Read more »

Guest presenter Theresa Jordan will show you how to increase revenues (and decrease pressure on your sales team) with a simple six-step process for turning your customers into customers for life!

Social media has transformed the way staffing companies recruit and generate sales leads. But is your firm “socially relevant?” Discover why having a strong social media presence is an essential part of any staffing organization’s marketing and sales plan–and how to maximize your online visibility.

Guest presenter Tom Kosnik will show you his no-fail formula for determining your staffing firm’s worth. Tom will teach you how buyers really value your business, and what you need to do increase your valuation.

Want to see the latest trends in web design, email marketing, social media and direct mail in the staffing industry? Get ready to be entertained as we show you samples some of our most creative and cutting edge marketing campaigns.

Discover exactly what it takes to create a great staffing website. You’ll see which content and features that your clients and candidates really want–and how to design your site to make a tremendous impact on your sales and recruiting efforts.

Writing a blog may be the single best way to increase traffic to your website. So why aren’t more staffing firms blogging? In this webinar our social media team will show you the who, what, when, and how of blogging–and most importantly, the why.

What does it take to create a great email marketing campaign? Let us show you some of the best practices we’ve learned in 15+ years of providing email solutions to the staffing industry.