This technique, while quite dramatic, has some downsides when it comes to SEO and for users with low bandwidth. For special landing pages and promo pieces though, this could be a great fit.
Infinite Scroll Examples
Here are few sites that use an infinite scroll to load a stream of content.
The Fifth Wave
http://the5thwaveiscoming.com/
Zenga
http://www.zegna.com
Now, these examples use the same technique, but they use scrolling to drive animation as you move up or down the page.
How far is it to mars?
http://www.distancetomars.com/
Nest Thermostat
https://nest.com/energy-partners/
Andrew McCarthy
http://www.andrevv.com/
The Pororoca
http://www.thepororoca.com/
If you have any other great examples of the Infinite Scroll, we would love to see them. Add them to the comments below!
