Innovations

Check out more than 25 years of Innovation.

Since our inception...

We’ve helped more than 1,400 staffing firms and recruiters – from one-person start-ups to billion-dollar international firms – to improve recruiting, drive sales, and build stronger brands. Along the way we’ve introduced dozens of innovations to the staffing industry. We’re pretty proud of our accomplishments!

The original Haley Marketing logo. (This is before we hired designers… and you can tell!)

Created the first “out of the box” relationship marketing campaign available to the staffing industry.

Launched HaleyMail, the first email marketing application designed specifically for staffing firms.

Created HaleyMail PLUS, the staffing industry’s first integrated marketing campaign that combined direct mail, email and a complete sales follow-up process into a single package.

Launched The Idea Club, the staffing industry’s first FREE e-newsletter offering practical advice on sales and marketing issues.

Partnered in the development of Staffing Recovery – a workshop that participants described as “the best industry-specific training they have ever attended.”

Our first major logo upgrade…and then finally some professional design! This logo reflected our focus on “nurture marketing” delivered by mail and email. And we loved that it looked a little like a comet (no we’re not named after the comet, but we still liked the resemblance!)

Reinvented the process of web design to allow smaller companies to acquire more advanced design and features for less cost.

Created the Staffing Resource Center – an online library of staffing and HR content that can be plugged into any staffing or search firm’s website.

Created The IdeaExchange – an online community for sharing sales, marketing and recruiting best practices.

Created InstantMail – monthly e-cards to help our HaleyMail clients nurture client and prospect relationships.

Developed Door Openers postcard marketing programs to provide staffing firms with a very low-cost way to boost sales productivity.

Built plug-in Job Board software that gives any company an easy way to post and manage jobs on their website.

Created the Candidate Resource Center – an online library of job hunting and career management advice that can be added to any staffing firm’s website.

Reinvented Door Openers into a 13-week blitz marketing system, and our “Get What You Want” campaign wins best of show at Staffing World.

Our biggest makeover. A new design to reflect our vastly expanded mix of services. The core logo features icons for website design, campaigns, email newsletters and corporate identity. Since then, we’ve added icons for Consulting, Search Engine Marketing, Blogging & Social media and Reputation Management!

Initiated Lunch with Haley, educational webinars to teach marketing best practices to the staffing industry.

Created a Social Media Recruiting Package enhancement to our Job Board product to automatically post jobs to job aggregators, Facebook and Twitter while optimizing individual job posts for search engines.

Introduced blog writing services. Became the first company to outsource blog writing for recruiting and staffing firms.

Launched social content sharing services to help staffing firms maximize the potential of social media…with minimum distruption to their sales team.

Created Value Sites – a revolutionary approach to website design, designed to make a full functioned website affordable to start-ups, recruiters and small staffing firms.

Re-engineered our Starter Sites to provide fully responsive websites for 30% less.

Incorporated Goal Tracking into online marketing efforts to enable our clients to better measure their marketing ROI.

Added Visual Content to our social sharing services to drive more response from social media sites.

Created Social Pro services — a fully outsourced solution to social marketing offering custom strategies, attention grabbing images, bold calls to action and daily sharing.

Introduced HaleyMail Concierge Services to help our clients get more response–and generate more sales leads–from their email and content marketing.

Launched Re-Recruiting & Social Recruiting – an innovative way to re-engage talent and attract more job candidates from Facebook, Instagram and Google.

Developed “StaffingWorks” website – FREE marketing resources to dispel common staffing industry myths and show employers and job seekers the true value of staffing services.

Revamped and expanded our Starter Sites – adding 16 new, fully responsive designs with more options than ever to drive response – while cutting development time in half.

Marked our 20th birthday with a banner year for ASA VOICE Awards wins: 7 wins, including 2 “Best of Class” awards…and a brand-new website to better reflect our capabilities and serve clients’ changing needs.

Created the Talent Showcase tool to help firms place more top talent, faster by automating skill marketing.

Invented the All-Inclusive Website, giving clients full website development, secure hosting, job board software licensing, inbound marketing tools, content, analytics and priority service, all for one affordable, monthly fee.

Celebrated our 21st birthday with 5 ASA Genius Award wins, including 2 Grand Prize awards.

Named to the Inc. 5000 list of the nation’s fastest-growing, privately held companies for the third consecutive year.

Launched “Secrets of Staffing Success,” the first podcast created exclusively for the staffing industry. Featuring candid conversations with staffing and recruiting industry experts, each episode is packed with best practices to drive world-class performance.

Released our WordPress Plugin Suite to make it easier for staffing firms to build a more robust website that showcases talent and jobs and strengthens their brand – even with no technical skills.

Released “Indeedmageddon” – a FREE, 38-page recruitment marketing strategy eBook providing advice for companies that lost organic job postings on Indeed – more than 2 months ahead of Indeed’s policy change.

Earned 5 more Genius Awards for innovative communications and marketing campaigns, including 2 Grand Prize wins.

Rolled out major feature updates our Job Board – SEO enhancements for Google for Jobs, new apply and chat options, and our all-new, intuitive ROI dashboard – to simplify the application process, increase job discoverability and improve recruiting effectiveness.

Published a series of FREE educational and training resources for industry professionals, packed with best-practices, fresh ideas and practical tips for driving profits through smart marketing.

Announced new technology partnerships with Jobcase, neuvoo, Resume-Library and Adzuna – to make it easier for staffing and recruiting firms to quickly and cost-effectively source qualified candidates and fill more job openings.

Created the Digital Dominance Bundle of marketing services to help staffing firms improve recruiting, attract clients and maximize digital marketing effectiveness.

Launched new programmatic job advertising services to automate and optimize job distribution, eliminate wasted job board spend and fill high priority jobs, faster.

Addition of InSights biweekly episodes propels Secrets of Staffing Success podcast to over 3,000 monthly listeners.

Launched a major web accessibility initiative to ensure WCAG 2.0 compliance, making our Starter Websites, Custom Websites and Job Board software products more accessible for people with disabilities.

Merged operations with Mamu Media LLC, to become a market leader in “Smart Content” (branded content) solutions for the staffing industry.

Built a COVID Recovery web page filled with expert resources to help staffing firms manage – and even thrive – during the downturn in the pandemic’s wake.

Created Staffing Helps Webinars – SHRM and HRCI accredited education staffing firms can offer to nurture relationships with clients, warm leads and open doors with new prospects.

Launched NetSocial – low-cost, high-impact software that streamlines and automates content sharing for staffing teams to maximize recruiting, branding and sales efforts.